Autaza Internacionalizacao
“It is not the strongest or the most intelligent
who will survive, but those who can best
manage change.” Leon C. Megginson.
Courage Chakanza |Tiffany Cooper |Corinne Ng
Pann
Introduction
Current
Challenges
Solutions
Problems
Agenda
Summary
Introduction
Navigating cultural nuances and
business practices in the US
presented challenges in areas
such as communication styles,
negotiation
tactics,
and
relationship-building strategies.
3
Current Challenges
• Cold contacting companies
• Deals fallout at quote phase
• Not enough funding for US venture capital
• No success in navigating US business culture
4
• Pricing
PROBLEM
AREAS
• Financing for
Customers
• International
Expansion
Syntactic Priming
Is the effect by which, in a dialogue, certain words and
phrases are repeated to garner more active attention1.
Problem:
Pricing
By way of making your sales language more plausible, use
certain key phrases in your outreach letters.
• Price your products to complete closely to your
competitors.
• Higher credibility & plausibility
• Example:
o Current Autaza Paint system is $500K
compared to $800K
o Price your system to be $769-799K
6
Hello,
I'm the E.A. to the CEO of Autaza.
I want to share some opportunities for quality inspection systems focusing
on innovation and cutting costs.
Hi, thank you for the connection.
Sales
Outreach
I noticed your company's strong focus on innovation and technology, traits
we value at Autaza.
Our quality inspection system offers flexible, automated solutions at a low
cost—perfect for streamlining manufacturing equipment and materials
inspections.
I would love to share more, could you provide me with your e-mail?
Instead use:
Let us improve your current system...
We can curate a bespoke system to enhance your quality
assurance...
We have a special offer right now to automate your
solutions at a fraction of a cost...
Problem:
Financing
For
Customers
Barrier
• Potential clients may not have enough
capital to purchase.
• Potential clients may not want to own
equipment
• Not enough payment options offered
Solution
• Offer Leasing option with down
payment
• Offer payment plans
• Start with lower initial payment
8
• Cultural nuance eg be mindful of time
and punctuality.
Problem:
International
Expansion
• Deep Customer Insights and
Customization
• Adapt Marketing and Communication
Strategies e.g. Coca-Cola’s
marketing approach in China.
• Use current customers as stepping
the stone to other markets e.g.
Volkswagen Brazil and Argentina.
9
Problem:
International
Expansion
10
Summary
• Use priming language to engage your
customer
• The path to success in the industrial quality
control and machine vision sectors involved
strategic investments in research and
development (R&D), acquisitions, global
expansion, and market adaptation.
• Financing options eliminate the barriers to
finalizing the sale
11
References:
1. Core Cognitive Mechanisms Underlying Syntactic
Priming: A Comparison of Three Alternative Models
- PMC (nih.gov)
2. Frontiers | Core Cognitive Mechanisms Underlying
Syntactic Priming: A Comparison of Three
Alternative Models (frontiersin.org)
3. Equipment Financing and Leasing: What You Need
to Know
4. 7 Tips for Purchasing New Equipment for Your
Business
Thank you