Subject: Media and Information Literacy
Grade Level: Grade 12
Objective: Explain how the evolution of media from traditional to new media
shaped the values and norms of people and society.
Learning across curriculum:
1) Sociology - Discuss how media influences societal norms and values, connecting
to the objective by analyzing the impact of media evolution on cultural perceptions.
2) History - Explore how media representation has changed over time and its effects
on society, linking to the objective by examining historical shifts in media influence.
3) Psychology - Study the psychological implications of media exposure on individual
behavior and beliefs, relating to the objective by investigating how media evolution
shapes personal values.
ELICIT:
Teaching Strategy: Brainstorming
Instructional Materials: Whiteboard, markers
Anecdote 1 - Share a story about the influence of traditional media on Filipino family
dynamics.
Anecdote 2 - Discuss the role of new media in shaping Filipino youth culture and
identity.
ENGAGE:
Teaching Strategy: Role-Playing
Instructional Materials: Costumes, props
1) Idea - Have students role-play scenarios depicting how traditional media
influenced societal values.
2) Idea - Conduct a debate on the impact of new media on shaping modern norms
and behaviors.
EXPLORE:
Activity 1: Media Timeline Analysis
Teaching Strategy: Inquiry-Based Learning
Materials: Media timeline handouts
Significance: Students will trace the evolution of media and its impact on values.
Instructions:
1) Analyze the provided media timeline.
2) Identify key shifts in media technologies.
3) Discuss how each era influenced societal norms.
Rubric - Accuracy of analysis - 20 pts.
Assessment Questions:
1) How did traditional media differ from new media in shaping societal values?
2) Discuss a specific event in history where media played a significant role in
changing societal norms.
3) How can media literacy help individuals navigate the influence of new media on
personal values?
EXPLAIN:
Teaching Strategy: Lecture
Provide a detailed explanation of how media evolution from traditional to new media
has shaped societal values and norms, encouraging student interaction and
questions.
ELABORATE:
Teaching Strategy: Project-Based Learning
Task 1 - Create a social media campaign highlighting the positive impact of media
literacy on shaping critical thinking skills.
Task 2 - Conduct a survey among peers to assess the influence of new media on
their values and beliefs.
EVALUATE:
Teaching Strategy: Discussion
Instructional Materials: Assessment rubric
Question 1 - How has media portrayal of gender roles evolved from traditional to new
media?
Question 2 - Discuss the role of social media influencers in shaping societal norms.
Question 3 - In what ways can media literacy education promote responsible
consumption of new media content?
EXTEND:
Teaching Strategy: Case Studies
Instructional Materials: Case study scenarios
Encourage students to apply media literacy concepts to real-world situations and
analyze how media influences values and behaviors in diverse contexts.
Assignment:
1) Analytical Essay
Guiding Overview: Students will write an essay analyzing the impact of new media
on cultural values, supported by examples and research.
Assessment Question: How has the evolution of media influenced societal norms
and values in the digital age?
2) Media Consumption Log
Guiding Overview: Students will maintain a log tracking their media consumption
habits and reflect on how it shapes their perspectives and values.
Assessment Question: Reflect on the media content you consumed this week and
discuss its influence on your beliefs and behaviors.