Marketing Research Output
Scenario: You are tasked to conduct marketing research for Silay Institute to enhance
its marketability.
Your Task:
1. Research Objective [Write the purpose and goals of the market research.]
2. Target Audience: [Who will be your target audience? Please justify why.]
3. Research Methods: [Choose appropriate research methods based on your
objectives and target audience. Consider the research types, approaches, type of
instrument, and data analysis tool to be used and justify your choice.]
Submission Instruction:
1. Write in a word document, short size, 1-inch margin on all sides. Font style:
Times New Roman. Font Size: 12.
2. This will be individual work, so don't forget to write your name.
3. Avoid copying information directly from the internet, as I will check for plagiarism.
Rely on our discussions and your notes to provide the required answers, as we
have covered all relevant information during our conversations.
4. Deadline of submission: January 12, 2024
5. Submit individually to eliandreysoliman@gmail.com