Ferrari Notes:
 Logo came from Paolina Baracca who presented the image after Enzo won his first race
 November 1929, Enzo created Scuderia Ferrari (SF), the first specialist motorsport
company (preparation and competition)
o Exclusively raced Alfa Romeo cars
 Logo first used in 1932
 Red was used for the color of Italy
 1950s many drivers died due to poor safety standards
 His son died in 1956, which resulted in his shift in attitude (closing everyone off)
 Fiat purchased 40% stake of Ferrari
 Enzo died in 1988, Fiat’s stake in the company increased from 40-90%
o Succession failures followed after he died
 1991, Luca Di Montezemolo became CEO
o Split the company to 3
 Future development and special projects in the UK
 The engine department
 SF group
 They shifted marketing, marketing towards commercial partners, emphasizing the
benefits of maximizing their investments
 Worked with Marlboro and Shell
 They mainly focused on engines, focused shifted in other parts of the car
Format:
o Introduction
o Ferrari is an Italian luxury sports car manufacturer
founded in 1939 Italy by Enzo Ferrari. They didn’t
traditionally start out creating cars, rather racing them,
and they were originally known as Scuderia Ferrari
(SF), which is an Italian noun meaning stable, which
is related to the prancing horse logo. In the early years
of company existence, they formed a partnership with
Alfa Romeo, the other luxury Italian auto maker.
o Enzo Ferrari
o Feb 18, 1898 he was born, alfredo jr is his brother.
Father was a blacksmith. In his teenage years (17),
alfredo jr and sr died to the Spanish flu. Joined the
army, with his friend baracca, which he had a necklace
of the prancing horse. Joined a mechanic workshop,
where he was promoted to the racecar division. He
then started competing. After winning his first race in
the Alfa Romeo, the mother of his best friend offered
to let his use the logo for his race cars. Seeing his
coworkers and peers die to tragic accidents in past
experiences, he promised to stop racing after the birth
of his first son and quit. Stepped back and formed SF,
in an executive role.
o Historical information
o After splitting from Alfa Romeo, in 1947, Ferrari
released the first racecar under its brand, the Ferrari
125 S, with an impressive V12 engine. Wasn’t until
1951 that they won their first championship.
o 1962, Ferrari built the Dino 156 (1.5L, V6) engine,
and released the iconic Ferrari 250 GTO
o 1964, they developed the 12 cylinder engine that was
seen to be the future of the company
o In 1969, they attracted investment, Fiat acquired 40%
of Ferrari, with most if not all the investment going
into R&D
o 1971, due to Enzo becoming sick and unable to run
day to day, appointed manager to run day to day,
significant because he was very controlling and
stubborn to new ideas or practices
o At the time the UK was ahead of everyone in
aerodynamics, the new CEO opened a design and
manufacturing facility in the Uk, Bernard was sent
o 1987, they released the F40, which was the first sports
car at the time to surpass 200 mph, aerodynamic
engineering in it
o After the death of the Enzo, Fiat’s stake in Ferrari
increased to 90% in 1988
o Succession failure impacted the company after his
death, until a full time ceo was appointed in 1991,
Luca Di Montezemolo (left as a result of the future of
the company, ownership wise.)
o CEO implemented new company structure, future
developments and special projects in UK, engine
department in Maranello, and Scuderia Ferrari (SF)
who build the cars and manage the team
o 1996 ferrari entered scommercial partnership with
Marlboro, which forced the color of their icon red cars
to be turned into orange
 Shell also invested, financially and technically
 Around this time is when they started advertising
not their cars, but their business for commercial
partners as a great investment
o 2002 they released enzo Ferrari car
o 2013 la Ferrari was released
o Amedeo Felisa 2014 was the ceo
o Sergio Marchioone from 2014-18
o CEO louis Camilleri 2018-2020
o Current ceo, Benedetto vigna 2021-present
o Mission and vision of the company
o Unike many traditional companies, Ferrari does not
have official vision and mission statements, but found
on their website can be best described as a mission
statement,: “Born of the spirit of racing, Ferrari epitomises the
power of a lifelong passion and the beauty of limitless human
achievement, creating timeless icons for a changing world”
o Company information, structure, financials
o Stock price: 322.9 EUR Ferrari, Lamborghini 116.64
EUR
o Exclusively built in Marenello Italy, 1 factory, 12 cars
max a day
o As of jan 1 2023, they have 4919 employees
o As of Q3 2023 reports, 1.544 billion in revenue, with
332 million in net profit
o CEO
o Founded
Racing accomplishments:
o 15 driver championships
o 16 constructors championship
o 22.6% of all the wins in F1, (world championships)
o Most recent win, came at SF90 annversity, where they won
the Italian Grand Prix for the first time in 9 years
o Although recent success, no where near the success during
the 1950s
Format for presentation:
o Cover slide
o Company information
o As you all most likely know, Ferrari is an Italian luxury sports car manufacturer,
which was founded in 1939 Italy by Enzo Ferrari. Rather than manufacturing
racecars, they initially focused on creating a race team. They then developed
overtime to the Ferrari we know today which well get into later. The current CEO
of the company is Benedetto Vigna, who took over in 2021 after louis Camilleri
stepped down. The current stock price of the company is 322.9 EUR, compared to
Lamborghini which is only at 166.6 EUR. As of last year, jan 23’, they were
reported to have 4919 employees. And as of the Q3 of last year, they netted 332
million euros in profit (1.5 billion in sales)
o Mission/vision
o Unlike many traditional companies, Ferrari does not have an official mission or
vision statement, the closest thing to a mission statement was found on their
website which states, “Born of the spirit of racing, Ferrari epitomises the power of
a lifelong passion and the beauty of limitless human achievement, creating
timeless icons for a changing world”
o Historical information/Enzo
o Enzo Ferrari was born on 1898.
 His father was a blackcsmith him and hihs brother grew up with no
education
o Before enlisting in the Italian military during ww1 his brother and dad died due to
the Spanish flu
 Enlisted with his best friend who was a fighter pilot, had the logo on a
necklace and painted on his plane
o Discharged due to Spanish flu which almost killed him
o Joined alfa Romeo as a race driver, winning his first championship
 Presented with prancing horse logo by friend mother
o By the time of 1939 he had left alfa Romeo and established Scuderia Ferrari, his
own race team
o 8 years later the first vehicle was released
o Large demand for investment in R&D lead to Fiat acquiring 40%, which would
turn into 90% after enzo dies
o John Bernard was later appointed as the top technical director. The UK was at the
center of aerodynamic engineering, and Ferrari wanted to capitalize.
o The release of the Ferrari f40 was seen to be revolutionary at the time, as it was
the only sportscar that can achieve speeds of over 321 kph
o A year later enzo died converting fiats stake to 90%
o Luca di montezmolo allowed the company to increase its technological
innovation, increase its production, and more then any othere ceo was able to
create a unique balance between racing and luxury road cars
o In 2015 ferrari was listed on the new York stock exchange, they raised almost 900
million dollars, closing with a stock price of 52 dollars. Today the companies
share price is $353, looking at other rivals stock price, lambo for ex is 118 EUR
o Looking at some of the more recent history of the company, the most recent
championship win came during SF90, and was its first itialian grand prix in 9
years, so it was definitely a significant moment for them
o In 2021, we saw the appointment of current CEO, Vigna, who had been leading
the company ever since
o And the most recent release of the company is the SP-8
o Racing accomplishments
o Most elite engine manufacturing in formula 1, winning the most titles.
o In world championship events only they have 242 wins, with 31 combined driver
and constructor championships
o Of all the races to take place in the F1, Ferrari has won 22.6% of all of them.