Week 3
Analysing Visual Texts
Find an example of a visual text which you
think is effective. Think of activities, brands
and products which you like. Be ready to
explain why it is effective.
An effective text, whether visual or not, will engage a
specific audience and achieve a specific purpose.
An essay on literary theory might engage an audience of
largely older literary academics and it might inform them
about a new theory in their field.
An advertisement for a toy might engage an audience of 36 year olds and persuade their parents to buy the product
for them.
Features to look out for:
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Colour
Graphics
Layout
Logo
Font style and size
Pictures and photos
Prepare a presentation on your text. It should answer the
following questions:
Who is the intended audience?
What is the purpose of the text?
What are some of the visual features it uses?
Do you think it is effective or ineffective?
Can you find examples of other effective/ineffective examples of this text type?
What are our criteria for these presentations?
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Maximum of 3 slides
3-5 minutes
Visual appeal
Confident body language
Volume, pitch and speaking style should be appropriate
Audience should understand the content
Must focus on audience and purpose