CONVERSION
May involve
Changing a noun to a verb
AFFIXATION
‘operationalise’ = operation
(noun) + alise
Adding an
extra part
Foreign phrases
Clichés
‘at the end of the day’
‘bring to the table’
Adds unnecessary
words that lack real
meaning
Acronym and initialisms
‘AFLO’ = another f…
learning opportunity
Allow employees to
mock management
speak
Euphemisms
‘elephant in the room’
‘shot a puppy’
Can be so euphemistic
meaning is lost
To sound more
intelligent -> can
alienate reader
and create
distance between
producer and
receiver ‘bon
appetite’
Changed meaning
‘Market place ‘