TikTok Guideline
This new guide is centered on creating high-quality TikTok videos. The primary focus is on
mastering the art of producing engaging and visually appealing content specifically for
the TikTok platform. However, the scope of this guide extends beyond just TikTok.
Once you've created a TikTok video that meets a high-quality standard, the same content can be
repurposed across various other platforms like Instagram Reels, Facebook Reels, and YouTube
Shorts. This approach not only streamlines your content creation process but also maximizes
your reach and engagement across different social media channels.
By focusing on creating top-notch TikTok videos first, you ensure that the content is versatile and
adaptable for other platforms. Each of these platforms has its own audience and style, but highquality, engaging content tends to perform well universally. This strategy allows you to efficiently
expand your digital footprint while maintaining a consistent level of quality and engagement
with your audience.
Multiple accounts
Implementing multiple accounts on TikTok allows for experimenting with various content types.
This strategy helps to identify what content resonates best with your audience. Each account can
showcase a different theme or style, providing insights into what generates the most
engagement. This approach helps in understanding audience preferences and fine-tuning your
content strategy based on the most successful elements. It's an effective way to discover your
niche and optimize your online presence for better engagement and impact.
Consistency
TikTok highly values consistency in posting, and even a short break, like not posting for a day or
two, can lead to a significant drop in views. To maintain a consistent presence and keep your
engagement levels high, planning ahead is key.
If you anticipate days when you won't be available to create new content, a practical solution is
to pre-record videos. You can save these videos as drafts in your TikTok account. Then, on the
days when you're unable to actively create content, you can simply post these pre-recorded
videos.
This strategy ensures that your account remains active and engaged with your audience, even
when you're not available. Consistent posting helps keep your content visible and relevant in the
eyes of the TikTok algorithm, which can be crucial for maintaining and growing your viewership.
Shoot inside TikTok App
It's essential to shoot your TikTok videos directly within the app. Uploading videos from your
gallery, especially those edited outside TikTok, can lead to your account being flagged, reducing
your video's visibility and views. TikTok's algorithm favors content made with its native tools and
features, so creating within the app helps ensure better reach and engagement for your videos.
This doesn't apply to slideshow trends.
If you are not comfortable
If you're not comfortable with the inspiration videos we send, feel free to choose a different one
from our previous selections. Your comfort is key in creating authentic content. If you find
multiple suggested videos unsuitable, please reach out to your manager to discuss and find
alternatives that align better with your style and comfort level.
Reply to comments
It's a good idea to make at least one reply video a day to a comment on your TikTok account.
This interaction can significantly boost engagement and foster a sense of community among
your followers. The video you use for this reply can be the same content you were planning to
post for the day. By incorporating responses to comments in your regular posting schedule, you
not only maintain consistent content output but also actively engage with your audience,
showing them that their feedback and interaction are valued.
Video length
It's important to match the length of the videos that are being sent to you as inspiration or
examples. The duration of these videos is likely optimized for engagement and aligns with what
is currently performing well on the platform. By matching the length of your videos to these
examples, you're adhering to a format that has been proven effective, which can help maximize
the impact and reach of your content.
Don’t reupload content
It's important to understand that while you can create videos with similar content or themes,
you should not upload the same file twice on TikTok. The platform's algorithm is designed to
recognize and deprioritize duplicate files. So, if you have a concept that worked well and you
want to revisit it, you should record a new video instead of reuploading the same file.
Low views
If, after consistently uploading content for 3-5 days, you're averaging under 100 views per video,
it's advisable to reach out to your manager. This could indicate that your content strategy may
need adjusting. Your manager can help analyze your content, offer insights, and suggest
changes to improve visibility and engagement on the platform.
Changing Text
When you receive video suggestions with on-screen text that doesn't align with your
characteristics – like "all blondes look flat" when you have a different hair color – it's important
to modify the text to suit your own attributes. This personalization ensures the content remains
relevant and authentic to you.
Not able to edit video
Sometimes TikTok may experience a bug where editing a video becomes impossible. If you
encounter this issue, a common fix is to delete and then redownload the TikTok app. This
process often resolves temporary glitches by refreshing the app's installation.
If, after reinstalling TikTok, you're still unable to edit videos, it's best to contact your manager.
1.000 Followers
Once you reach 1,000 followers on your TikTok account, it's important to contact your manager.
Hitting this milestone unlocks the ability to host TikTok Live sessions, which opens up new
opportunities for engagement with your audience.
Sound got deleted
Sometimes on TikTok, a sound you plan to use might get deleted, making it unavailable for your
content. In such situations, it's a good idea to adapt and choose a different video concept from
the day before.
No sound in the example
In some TikTok videos, creators opt not to use background music or sound effects. Instead, they
focus on speaking directly in the video. Videos with direct dialogue can create a more personal
and engaging experience for viewers, as it feels like a one-on-one conversation.
Being expressive
For TikTok content, having a really expressive face is important. This platform thrives on
engaging and dynamic content, and facial expressions play a huge role in conveying emotions,
reactions, and personality. Expressive faces can make videos more relatable, entertaining, and
memorable. They help in communicating your message more effectively and can significantly
enhance the impact of your content, especially in short-format videos where visual cues are key
to engaging viewers quickly.
Banned video
If you receive a "Community Guidelines Violation" notice on TikTok, it's important to respond by
sending an appeal. This can happen when TikTok's automated systems flag content as
inappropriate or in violation of their guidelines.
How to ask for an appeal:
click on the video
“view details” in the bottom
disagree
“I’ve seen similiar videos on Tiktok”
submit
DONT CLICK ON DONE!!!!!!
click on “submit appeal”
now you should be able to write a message to them
write this:
“For some reason my video got banned, I’m not sure what I did wrong since I’ve only copied what
others were doing on your platform. Could you please explain why other peoples videos are not
deleted?”
When one of your videos on TikTok gets banned or flagged for violating community guidelines, it
can have a temporary impact on the visibility and views of your future videos on that account.
TikTok's algorithm may become more cautious with your content, potentially leading to reduced
reach and fewer views in the short term.
Facing other issues?
In this guide, we've compiled the most common aspects of TikTok marketing, aiming to cover a
broad range of topics and strategies relevant to the platform. However, we understand that
each experience on TikTok can be unique, and you might encounter specific challenges or have
questions that aren't addressed here. If you come across any issues or have concerns that aren't
covered in this guide, please don't hesitate to let us know. We're here to support you and ensure
you have all the information and tools needed to be successful on TikTok!