Title: Training on Digital Marketing Focused on Social Media with Basic News Writing
Host - Sir Kenneth
Resource Speaker: Rafael Constantino R. Seno
from Marenduque
Activity #1:
Introducing myself and describe my work role and responsibilities. Tell what is the nicest place I’ve
visited and what is my dream vacation and when do I plan to make it happen?
Discussion
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Are we consistent in the size of the canvass of our fb posting?
How does SocMed impact a destination.
Our Job is more than just important.
Formula for Caption
 Situation Formula
o Current
o Suggestion
o Do it now/solution.
 Enumeration Formula
Statistics regarding SocMed Effects
List of Socmed effects according to the research in Batangas
o It helps to disseminate information faster.
o Used as a tool to share experiences, comments and opinions.
o It became an excellent strategy rather than any promotional campaign.
o …
Lunch
Encoding of calendar for posting
Activity #2
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Online Business Tools For Entrepreneurs
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Facebook
FB Suite
Messenger
Canva
Instagram
Mailchimp – For bulk email & newswriting
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Buffer –
Make 3 Post of everyday event with 1 or 2 photo or a vid or a reel to be posted in the official page of
Montalban.
Post should be according to insights like audience gender age and etc.
Try the A/B Test
Post the achievement of your page like followers
Shortened URL is good to make it easy to search.
What should social media page should have
PSD that is CMYK is for Printed materials
PSD that is in RGB is for Digital Materials
10 x 10 inc 150 ppi for Profile pic
Also note that you should not edit post
Check the fb page of intrepid travel
TOMMOROW DISCUSSION
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What is your personality of your page or brand?