NATIONAL ECONOMICS UNIVERSITY
SCHOOL OF ADVANCED EDUCATIONAL PROGRAMS
-------------------------
SOCIALIST REPUBLIC OF VIETNAM
Independence – Freedom – Happiness
----------------------------
SYLLABUS
1. MODULE PROFILE
Course Name:
INTERNATIONAL BUSINESS
Course Code:
CBA300
Credit: 3
Class: AEP_Intake 62
Program: Advanced Education Program
Full name:
Address:
Email:
2. LECTURER’S INFORMATION
BUI HUY NHUONG
Tittle:
Associate Professor, Doctor
th
Building 506 - A1, 5 Floor
Phone number: (024)36280.280_5588
nhuongneu@gmail.com
Faculty/ Institute: HRM@NEU
3. COURSE PREREQUISITES
NONE
4. COURSE OBJECTIVES
The primary objective of this Course is to introduce the students to the global economy to
obtain a basic introduction regarding this subject matter and the major issues involved
therein. The course will cover basic terminology and theoretical structure as well as
practical implications. In particular, this course has the following specific objectives:
1. To give students the knowledge and understanding of the unique aspects involved
doing business internationally on a business, legal and political level.
2. To give students a basic understanding of the global monetary system and the
evolution of the system. To understand the factors involved in currency exchange rates
(which influences international costs and profits) and economic conditions.
3. To give students a basic understanding of international trade including:
a. An understanding of trade rules and free trade agreements;
b. An understanding of the policies and government dynamics between the two;
c. An understanding of imports/exports and the international system of tariffs and
duties; and
d. An understanding of international rules governing abuses and sanctions.
4. To increase an awareness and understanding of the different governmental and nongovernmental bodies involved in international business including: IMF, UN, WTO (and
GATT), OECD, NATO, and OPEC.
5. To understand strategies used by business in the international market on a
competitive basis.
6. To understand the cultural effect on business and to analyze the ethics involved in
cross border transactions and to understand the dynamics with differing legal systems.
7. To learn and apply skills learned in the class to current on-going issues involved in
today’s world, including the monetary issues in Europe, the status of the Euro, new trade
agreements and platforms and positions taken by the Presidential candidates in this
political election year.
8. The students will learn the issues involved in entering foreign markets, global
production and outsourcing as well as logistics and supply chain issues.
1|Page
9. To understand the issues involved in developing economies and the business and
political issues surrounding the business and market dynamics.
10. Most importantly, the students hopefully will create a general awareness of global
issues that will allow them deeper insight in world issues and will allow them to keep on
top of issues that may affect them as individuals and as part of a larger entity.
5. COURSE CONTENT/DESCRIPTION
Today, no business or industry of any size is immune from the global environment. Even
small businesses that purchase and sell only in the U.S. are subject to competition from
products coming into the U.S. from overseas or from global issues when their suppliers
or consumers become global. Therefore, even employees of such companies are
affected by the global environment. Understanding the global economy, therefore, is
necessary for all engaged in business and careers regardless of the size or type of
business or career endeavor.
This course is designed for non-business majors who will ultimately be engaged in the
business of their chosen careers. Although the students are not business majors, a
basic understanding of the global business environment is essential in the students
working in their area of expertise. Given the diverse majors of the students, this course
will consist of the basic areas of international business. The course explores the
interrelation of government and business across boarders and the economic dynamics
between countries/regions, including a general overview of the international monetary
system, international trade and foreign direct investment. The class also will discuss the
strategy of international business and review a few cases studies that epitomize the
issues involved in today’s global world. In general, the major topics of global business will
be discussed to give students a working vocabulary and basic level of knowledge and
skills involved in today’s global business.
This course is “macro” in nature in that it will look at international business from a general
focus with emphasis on the impact and overriding theories and will not focus extensively
on individual management decisions. This is an introductory course with a very large
class size and, therefore, a significant portion of the class will be taught through lectures,
but we also will include guest speakers, video clips, class discussion and readings
on current issues. The students, therefore, must keep up with readings and participate to
the extent able with general discussions on the theories and material presented in class.
.
6. DETAILED CLASS SCHEDULE
(Any changes on the schedule WILL BE announced in class and on TURNITIN in advance)
2|Page
Commencing
Class
1st Week
Chapters
Syllabus
Chapter 1
2nd Week
Chapter 2
3rd Week
Ch.3 and Ch.4
4th Week
Chapter 6
5th Week
Chapter 7
Topics
Introduction to the Course and
TURNITIN
Introduction: What is
International Business;
Globalization of Markets and the
Onternationalization of the Firm
Organizational Participants of IB
National Differences
Introduction to the Course and
TURNITIN
Introduction: What is
International Business;
Globalization of Markets and the
Onternationalization of the Firm
Organizational Participants of IB
National Differences
National Differences in Political,
Legal, Economic and Cultural
Systems.
Readings/ Activities/ Notes
- Read carefully the syllabus provided;
- Assign members to 10 groups.
- Watch a video about Advantages and disadvantages of
globalization (https://www.youtube.com/watch?v=2veBWvxzd4)
Case and Video Clip to be assigned!
- Assign topics for Group’s assignments.
- Homework 1: Closing case of the ch.1 (page 35). Submit through
LMS. Due on at the Midnight before this class!
- Watch Hult Professor Jean Vanhoegaerden discussing why
Culture is important in International business:
http://www.hult.edu/news/cultural-differences-impactinternational-business/
- Submit final outline of group assignment through LMS. Due on at
the Midnight before this class.
Print out and bring the draft to this class!
- Homework 2: Choose 1 of the Closing cases of the chapters 2, 3
International Trade Theory
or 4. Submit through LMS. Due on at the midnight before this
Government Policy and
class!!!
Intervention in International Trade
Video Clip to be assigned!
- Homework 3:
Ethics and Corporate Social
Responsibility.
- Read Closing cases at the end of these chapters.
International Trade Theory
3|Page
6th Week
Chapter 8
Government Policy and
Intervention in International Trade
Foreign Direct Investment
7th Week
Chapter 9
Regional Economics Integration
8th Week
Chapter 13
9th Week
Chapter 14
The Strategy of International
Business
Organization of International
Business
10th Week
Ch.15 & Ch.16
Entry Strategy and Strategic
Alliances
11th Week
Ch.16 & Ch.17
Entering Foreign Market:
- Reading case: A new era for Foreign direct investment?
http://lic.neu.edu.vn:2057/doi/full/10.1108/MBR-12-2016-0047
Reading: Impact of Brexit on Businesses in the UK
http://www.market-inspector.co.uk/blog/2016/10/impact-of-brexit-onbusinesses-in-the-uk
Reading: How ‘Brexit’ Could
Change Business in Britain
(https://www.nytimes.com/interactive/2016/business/internation
al/brexit-uk-what-happens-business.html
- Reading case: A new era for Foreign direct investment?
http://lic.neu.edu.vn:2057/doi/full/10.1108/MBR-12-2016-0047
Reading: Impact of Brexit on Businesses in the UK
http://www.market-inspector.co.uk/blog/2016/10/impact-of-brexit-onbusinesses-in-the-uk
Reading: How ‘Brexit’ Could
Change Business in Britain
(https://www.nytimes.com/interactive/2016/business/international/bre
xit-uk-what-happens-business.html
Reading Cases to be assigned!
(i)
(ii) Reading case: Entry Modes for International Markets:
Case Study of Huawei, A Chinese Technology
Enterprise.
Reading case: FDI Strategies of Chinese Companies in the
Electronics Industry: Motives, Locations, and Entry Mode
Choices.
- Submit an individual assignments through through LMS. Due on at
the midnight before this class.
- Homework 3: To be assigned.
Reading: Lessons Learned from Franchising a Business
https://www.allbusiness.com/lessons-learned-from-franchising-abusiness-14193998-1.html
- Submit group ssignments through LMS. Due on at the
4|Page
12th Week
Chapter 5
(i)Exporting and Counter Trade;
(ii)Licensing and franchising
Social responsibiity of IB
13th Week
Group Presentation
14th Week
Group Presentation
15th Week
Group Presentation
Additonal Week
Midnight before the midnight before this class!
-
Submit group ssignments through LMS. Due on at the
Midnight before the midnight before this class!
Each group: 30 minutes for presentation and 10 minutes for Q&A
- Submit hard copy of a group’s final report
Each group: 30 minutes for presentation and 10 minutes for Q&A
- Submit hard copy of a group’s final report
Each group: 30 minutes for presentation and 10 minutes for Q & A
- Submit hard copy of a group’s final report
???
5|Page
8. REQUIRED TEXTBOOK
International Business: Competing in the Global Marketplace by Charles W.L.Hill
and S.Tomas M. Hult from Mx Graw Hill Education, 14e edition, 2023. Global Edition.
9. OTHER REQUIRED MATERIALS & INFORMATION
a. NEU’s Ebooks and documents at http://lic.neu.edu.vn:2048/menu: Emerald Insight, IG
Publishing eBook and Proquest Central
b. NEU’s Ebooks and documents at http://aep.neu.edu.vn:2048/menu
c. http://lic.neu.edu.vn:2057/doi/pdfplus/10.1108/IMR-10-2014-0322: Barriers to enter in
foreign markets: evidence from SMEs in emerging market.
d.http://lic.neu.edu.vn:2057/doi/full/10.1108/S1745-886220160000011029: FDI Strategies
of Chinese Companies in the Electronics Industry: Motives, Locations, and Entry Mode
Choices.
e. http://globalEDGE.msu.edu - Global EDGE: Internet Exercise
f. Additional course materials will be posted on TURNITIN. Please check TURNITIN
regularly before attending weekly class!
10. COURSE REQUIREMENT & GRADING POLICY
Grading Policy: Grades will be determined by the percentages listed below.
Class Participation
10%
Individual Assignment (Surprise Quizzes,
20%
homeworks, assignments)
Group Project
20%
Exams
50%
Class Participation – Class participation points will be based on general class
attendance, contribution in class and compliance with the class rules delineated below.
Poor class attendance, little contribution in class or non-compliance with class rules will
result in a poor class participation grade. Below are class rules:
1. Arrive on time and be seated and ready to begin when the class begins. If
you do arrive late, you are requested to enter the class through the rear doors only.
Note that this class is intended for registered students only. Guests may attend with prior
approval of the professor.
2. Come prepared – read the readings assigned. Be sure to check turnitin regularly to
assess the materials.
3. Do not leave class unless absolutely necessary. If you do need to leave, please
sit close to the door and make your exit as inconspicuous as possible.
4. Turn off cell phones and computers - NO TEXTING AND NO COMPUTERS WILL
BE ALLOWED DURING CLASS (you may be asked to leave class for that day if you
are found to be texting in class). No electronic devices (laptops, cell phones etc.) may
be on or used during class unless medically necessary and approved.
5. Video or audio taping of the class is strictly prohibited. Also, note takers who
are not registered in the class are not allowed in the class.
6. Do not engage in individual discussions. Persistent individual conversations will
result in the participants being asked to leave class for that day.
7. Participate by contributing comments and questions during the discussions.
The instructor will call on students during the class if participants do not volunteer.
8. Please use common courtesy and polite manners in class, during discussions and
in any emails or communication related to the class in a business-like tone.
6|Page
9. Keep items you bring to a class minimal. For instance, noisy newspapers and food
with odors are not acceptable. Small snacks are allowed and any additional materials
should be kept in your backpack.
10. I have no tolerance for acts of academic dishonesty (such matters may be treated as
listed below).
To be fair to all students, grade changes or additional extra credit opportunities will not
be considered. The only discussions on grades will be verification of the grade. The
professor will not tolerate requests to increase grades or any excuses regarding grades.
The system of an option final exam provides for any “second chances” for any issues
arising during the semester.
Surprise Quizzes – Three times during the semester, a surprise quiz will be given in
class. All three quizzes will be counted. Each of these three quizzes will be assigned
5 %. The topics will consist of reading materials and material will be covered in class.
The quizzes will be relatively short (no more than 10 questions) and the results will be
posted on dropbox.
Individual Assignment : Annotated Essay OR Case Analysis
1.
Choose a topic that relates to personal and social responsibility of doing
international business.
2.
Select ONE (1) journal article based on the topic from the above link
(http://lic.neu.edu.vn).
3.
These journal articles should be from the period 2005 to present. If your
sources are older you need to justify why you have chosen them. You will be
assessed on the relevance of your sources.
4.
Read this article thoroughly and summarise the information required for the
annotated bibliography. (the main content of article)
5.
The word count allows for 1,000 words for each article
6.
Include an introduction and conclusion
7.
The introduction should introduce the topic and the aspects of the topic which
will be covered.
8.
The conclusion should highlight the findings of your analysis. You can do this
by examining the similarities and differences in the findings of the journal
articles and highlighting the main points.
An annotated bibliography provides a brief account of the available research on a
particular topic. It is a list of research sources that include concise descriptions and
evaluations of each source.
For each journal article:
1.
List the citation for the article using the Harvard referencing style.
2.
Write a brief introduction for the article, where you justify why you have chosen
it (perhaps because of the background or credibility of the authors).
3.
List the aims and research methods.
4.
Outline the scope of the research.
5.
Explain the usefulness of this research to the topic.
6.
List the limitations of the research.
7.
Highlight the conclusions
For your submission:
(i)
Individual Assignment Cover Sheet
(ii)
The original journal article
(iii)
The annotated bibliography
(iv)
Full turnitin report
7|Page
Group Project - The Group project is an analysis of a topic assigned by teacher. Groups
will be decided by the 1st class. A research proposal will be handed in the 4th class. The
presentations will run class 11 and 12 and final exam date the paper will be due. The
paper will be 15-20 pages in length of text (excluding appendices, cover page,
references, table of contents etc.) in proper format. The presentation will be a 30 minute
presentation based on your paper with a 10 minute Q&A.
Exams – The exam date is listed on the syllabus (but may be changed with advance
notice on dropbox if needed). Exam will be worth 50%. The exam will include multiple
choice, critical thingking question and will include reading materials (case study). Material
presented and discussed in class and any material presented by guest lecturers.
Communication:
Studies show that students who engage in one-on-one discussions with the
instructor about the course receive better grades. I, therefore, encourage your discussion
with me. You can communicate during office hours, email or in class discussions. You
also are welcome to make separate appointments. I will be available before and after
class, but only for short questions. I also encourage feedback on the classes, lectures,
teaching and reading material. We enhance the class every semester and your thoughts
are valuable in the process.
SCHOOL FOR ADVANCED EDUCATION PROGRAMS
Signed
Hanoi, Aug 6th, 2023
Lecturer
8|Page
9|Page
RUBRIC FOR ORAL PRESENTATIONS
Assessment of Topic
(Note: Assigned score within a range is subjective assessment of degree criterion is met.)
No
Topic
Exceptional
(range 90-100)
1
Speaker provides an accurate
and complete overview of the
topic;
Always have rich content, with
practical contact and
interesting analysis;
Content
Always use images, tables,
diagrams and charts presented
logically, intuitively and fully
accurate illustrations for
content.
Presentation is clear, logical,
and organized. Listener can
Organiza2
follow line of reasoning.
tion
3
Level of presentation is
appropriate for the audience;
Presentation is paced for
Level of
audience understanding. It is
Presentanot a reading of a paper;
tion
Speaker is clearly comfortable
in front of the group and can
be heard by all.
Acceptable
(range 70-89)
Marginal
(range 45-69)
Unacceptable
(range 0-44)
Provides an overview of the
practicum experience relating
the topic;
Frequently rich content,
practical contact and
interesting analysis;
Frequently use images,
tables, diagrams and charts
are neatly implemented and
provided with the intended
content.
Provides an overview of the
practicum experience but
relatively relevant to the
requirements of the topic;
Sometimes there is relatively
rich content, with practical
contact and interesting
analysis;
Sometimes use easy-to-read
images, tables, diagrams
and charts, but the
persuasion is not high.
Inadequate description of the
practice site experience with
no effort to relate the topic;
Rarely content is not rich,
there is no actual contact and
analysis
Rarely use images, tables,
diagrams and charts are
sloppy and do not provide the
intended content.
Presentation is generally
clear and well organized. A
few minor points may be
confusing.
Listener can follow
presentation only with effort.
Some arguments are not
clear. Organization seems
haphazard.
Listener unable to follow
presentation. Arguments are
not clear. No evidence of
organization in presentation.
Level of presentation is
generally appropriate;
Pacing is sometimes too fast
or too slow;
The presenter seems slightly
uncomfortable at times, and
the audience occasionally has
trouble hearing him/her.
Aspects of presentation are
too elementary or too
sophisticated for audience;
Much of the information is
read;
Presenter seems
uncomfortable and can be
heard only if listener is very
The entire presentation is too
elementary or too
sophisticated for audience;
The information is read with
limited or no eye contact with
the audience;
Presenter is uncomfortable
and cannot be heard by
Topic
Score
10 | P a g e
Assessment of Topic
(Note: Assigned score within a range is subjective assessment of degree criterion is met.)
No
Topic
Exceptional
(range 90-100)
Acceptable
(range 70-89)
Marginal
(range 45-69)
attentive.
Unacceptable
(range 0-44)
Topic
Score
listener.
RUBRIC FOR PAPERS AND REPORTS
Assessment of Topic
(Note: Assigned score within a range is subjective assessment of degree criterion is met.)
No
Topic
Score
Topic
Exceptional
(range 90-100)
Acceptable
(range 70-89)
Marginal
(range 45-69)
Unacceptable
(range 0-44)
Provide an overview of the
Provide an overview, accurate
Provide an overview of the
Inability to provide an overview of
and complete content presented content presented in the report / content presented in the report the content presented in the report
/ essay but there are some
in the report / essay
essay
/ essay
unrelated
1
2
Always contact reality
Frequently contact reality
Sometimes contact reality
Always have images, tables,
diagrams and charts presented
logically
Usually use images, tables,
diagrams and charts that
provide intended information
Sometimes use images, tables, Rarely use images, tables,
diagrams and charts that
diagrams and charts that provide
provide intended information
intended information
Duplicate rate below 10%
Duplicate rate of 10 to less than
15%
Content
Organization
Information is presented in a
Information is presented in a
logical, interesting way, which is logical manner, which is easily
easy to follow.
followed.
Purpose is clearly stated and
Purpose of work is clearly
Duplicate rate of 15 - 20%
Work is hard to follow as there
is very little continuity.
Purpose of work is stated, but
does not assist in following
Rarely contact reality
Duplicate rate above 20%
Sequence of information is
difficult to follow. No apparent
structure or continuity.
Purpose of work is not clearly
11 | P a g e
explains the structure of work.
3
stated assists the structure of
work.
Format
Always have a consistent format There is a relatively consistent
&
throughout the lesson including format that includes title types
Aesthe-tics title and caption styles
and captions
Spelling
&
Gram-mar
Negligible misspellings and/or
grammatical errors.
Reference section complete and
comprehensive.
Refer-ences All appropriate persons and
organizations appropriate
acknowledged
work.
stated.
Consistent format includes title There is no consistent format
and caption types, but there
including title types and captions
are some minor errors
Minor misspellings and/or
grammatical errors.
Several spelling and
grammatical errors.
Numerous spelling and
grammatical errors.
Minor inadequacies in
references.
Some organizations or persons
not acknowledged
Inadequate list of references or No acknowledgements given
references in text.
No referencing system used.
Some organizations or
persons not acknowledged
GRADING RUBRIC for EXAM ESSAYS
Assessment of Topic
(Note: Assigned score within a range is subjective assessment of degree criterion is met.)
No
Topic
Score
Topic
Exceptional
Acceptable
Marginal
Unacceptable
(range 90-100)
(range 70-89)
(range 45-69)
(range 0-44)
● Always answer clearly and
focus on the questions asked
● Answer in the center and
clearly most questions are asked
● Answer in the center and clear
some questions asked
● Do not answer the focus and
clear the questions
● Always combine the use of
appropriate information,
● Combining most of the
information from class
● Try to incorporate some
information from class
● Do not combine information
from classroom discussions and
12 | P a g e
details from class discussions
and designated documents
and assignments (if any),
providing necessary evidence.
● Always keep a consistent
focus, not digressing
● Always present all
information in a clear,
accurate and reasonable
manner
● The essay is not merely a
repeat of the question and a
short answer
● No grammar / spelling
issues / etc.
discussions and designated
readings, providing some
necessary, but less thorough
and relatively relevant evidence
for the essay
discussions and designated
readings, providing some
necessary evidence, but less
thorough and less relevant to the
essay
● Maintain consistent
concentration relatively well
● Maintain consistent focus,
however there are some
unrelated places
● Presenting most of the
information clearly and
accurately, there may be minor
problems with how to organize
the answer
● Presenting information quite
clearly and accurately, there
may be minor problems with
how to organize the answer
● The essay is not merely a
repeat of the question and a
short answer
● Essays sometimes just repeat
the question and give a short
answer
● There are very few
grammatical / spelling issues /
etc.
● There are few grammatical /
spelling issues / etc.
designated readings, do not
provide necessary evidence
● Lost topic
● Presenting information in an
unclear, accurate and
problematic way about how to
organize answers
● The essay merely repeats the
question and gives a brief
answer
● There are many grammatical /
spelling issues / etc.
trách nhiệm xã hội của các hoạt động kinh doanh quốc tế
 Viết lại nd bài báo trong 1000 từ
13 | P a g e