Cultural insights for
Brazilian Expansion
Sharon Shetty T00716722
Didimus Daniel T00707521
Siddhayani C Patil T00715897
Lovelyn Ayeni T00691130
WEAKNESS
STRENGTH
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Large and diverse market
Strong cultural heritage and vibrant
culture.
Emphasis on collective unity and
familial bonds
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Language barrier
Pace of business
Complex bureaucracy and regulation
Economic inequality and poverty
Limited infrastructure in some region
SWOT
OPPORTUNITY
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Cultural Alignment
Local partnership
Expanding tourism industry
THREATS
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Communication barriers
Legal and regulatory challenge
Market expectation
Economic instability and currency
fluctuation
Political uncertainty and corruption
RECOMMENDATIONS:
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Market research
Legal and Regulatory compliance
Cultural adaptation
Location selection
RECOMMENDATIONS:
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Partnerships
Technology integration
Language localization
Marketing & Promotion
RECOMMENDATIONS:
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Adapt to local customs
Employee training
Customer feedback and adaptation
Sustainability considerations