GM 105
Strategic Audit Case Preparation
I.
Current Situation
A.
Strategic Position
1.
Mission (What do they stand for?)
2.
Objectives (What targets are they trying to achieve?
Quantifiable targets. Ex: First in marketplace, % increase
over last years sales/revenues/profits)
3.
Current Strategies (What is their current business level
strategy - low cost, differentiation, etc.?; What is their current
corporate level strategy – related, unrelated diversification,
restructuring, status quo? What is their current International
Strategy – global, multidomestic, transnational, etc?) For
CASE #1 – only list business level strategy. For CASES
#2 & #3 - list all three strategies.
B.
Current Financial Performance (Including the most recent results, what
does this tell the reader about the performance of the
company?)
II.
Strategic Managers (Analyze what this means – DO NOT just list the
names – should not be more than 1 page)
A.
Board of Directors
B.
Top Management
III.
External Environment (Figure 2.1 page 37) (Identify how the external
environment impacts the company, opportunities and threats – DO NOT
discuss the companies’ strengths and weaknesses)
A.
General Environment (Demographic, Economic, Sociocultural,
Global, Technological, Political/Legal)
B.
Industry Environment (Threat of New Entrants, Power of
Suppliers, Power of Buyers, Product Substitutes – NOT
competitors, Intensity of Rivalry)
C.
Competitor Environment (Future objectives, Current strategy,
Assumptions, Capabilities, Response)
IV.
Internal Environment (Figure 3.1 page 74)
A.
Resources (tangible and intangible)
B.
Capabilities
C.
Core Competencies
D.
Sustainable Competitive Advantage
V.
Analysis of Key Strategic Factors (What are the factors that will make or
break this company?)
VI.
Issues facing the Company (Critical issues that they are facing today –
make sure you research the most current information)
VII.
Strategic Alternatives and Recommended Strategy. DO NOT list
operations or marketing strategies. When you list the alternative – list
what type of strategy you are discussing. (The strategic alternative cannot
be to stay the course)
A.
Strategic Alternative 1
Pros
Cons
Strategic Alternative 2
1.
Pros
2.
Cons
Strategic Alternative 3
1.
Pros
2.
Cons
Recommended Strategy – Pick one of the 3 described above
Financial Analysis of Recommended Strategy - There needs to be a
net positive impact to the company otherwise there would be no
reason to implement the alternative. Show the net effect.
Implementation – This is the action plan of the alternative chosen.
(who, what, when)
1.
2.
B.
C.
D.
E.
F.
VIII.
Conclusion
Reference for preparation: Preparing an Effective Case Analysis, page iii in middle of
textbook before cases.
Preparation for Paper
Paper:
Please use the same outline that is listed above for your paper. This makes it easier for
you to include all necessary information as well as ease of reading.
.