email marketing is 4200% ROI potential
- email list is the place where most of the money comes from for businseses
- takes consistency tho
- build a community
- it should feel rewarding for suscribers
- every kind of business should have an email list because of its ridiculous potential in revenue
Two main objectives for funnels:
1 Obtaining potential clients emails for email list
2 Send out email sequences
google ESP (Email Service Providers)
1. Make segments for each kind of people on your email list
2. Create an email sequence (ex. Welcome email once someone suscribes to the email list)
Not automatic emails are:
- Value emails
- Sales emails
What can you write on not automatic emails to grow, make people love you and buy things from you?
1. Optin page - provides value in exchange of email address
2. Welcome sequence - when somebody join your email list, build the relationship. The first email is auto
mated.
3. Weekly broadcast/blast/contact - weekly newsletters to deepen the relationships (rapport) keep the bra
nd on top of their mind. It keeps the audience engaged (send once a week as per blue) (no cta, pure valu
e)
4. Sales email/launch - promo emails, objection handling, guiding the people to buying.