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Business-Proposition-Template-

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Support for
High Potential Start-Ups (HPSU)
Please read the following guidelines carefully before completing the
Outline Business Proposition form.
AM I ELIGIBLE?
Enterprise Ireland supports high potential start-ups, companies that are
internationally focused and have the potential to employ at least 10 people
within three years and generate annual recurring revenues of at least
€1million. The purpose of this form is to identify eligible start-up businesses
that have the potential to develop into export led investible companies within
a time limited engagement of 18 months. In order therefore to be considered
for HPSU support please complete the following:
ONLY COMPLETE THIS OUTLINE BUSINESS PROPOSITION FORM
IF YOU SATISFY ALL OF THE CRITERIA BELOW


Have developed an innovative product or service
☐

for sale in export markets
Have developed a minimal viable product and
☐

can demonstrate some level of market validation
Are engaged in an eligible activity (a manufacturing
or internationally traded service)*
☐
☐


Are less than 5 years old from date of incorporation
Have the potential to create at least 10 jobs in Ireland
and €1m in annual sales within 3 years of starting
☐
*Some businesses activities may be deemed ineligible as they fall outside the HPSU
support remit based on Enterprise Ireland policy or due to legal constraints.
`
The following outline business proposition form is designed to assess:
a) Whether your proposal meets the eligibility criteria to become a high
potential start up
b) Whether the business is at a suitable stage of development to join
the HPSU programme
1
Please refer to the appendix at back of the form for details of supports
available to start-up businesses that may not be eligible for HPSU support.
CONTACT DETAILS
COMPLETE THIS SECTION IF YOU HAVE AN IRISH REGISTERED
COMPANY
Name ________________________ Role _______________________
Company Name ____________________ CRO Number ____________
Trading Name (if different from above) __________________________
Registered Address__________________________________________
_________________________________________________________
Telephone ________________________ Email ___________________
Web _____________________ Linked In _______________________
COMPLETE THIS SECTIION IF YOU HAVE NOT YET REGISTERED A
COMPANY IN IRELAND
(Please note Enterprise Ireland can only support companies
when the headquartered is registered in Ireland)
Are you currently living in Ireland?
Yes ☐
No ☐
If No, will the Founders move to Ireland
and base the Headquarters in Ireland.
Yes ☐
No ☐
Are you relocating an existing
business to Ireland
Yes ☐
No ☐
Name __________________________ Nationality ________________
THE BUSINESS
Proposed Company Name____________________________________
Address _________________________________________________
________________________________________________________
Telephone ___________________ Email _______________________
Web _____________________ LinkedIn _______________________
2
PRODUCT/SERVICE
What have you developed?
a) a manufactured product
b) an internationally traded service
☐
☐
Describe in simple language the product/service you have developed, what
it actually does and who will buy it.
What problem will you solve and why will customers buy it?
What is your Unique Selling Proposition (USP)?
Stage of development?
Idea/Concept
☐ Design/Prototype  Free Trials
☐
Stage
of Development?
Paid Trials
☐ Finished product, not generating revenue
☐
Finished product, generating revenue (with Purchase Orders)
☐
(Expand as necessary)
What aspects of the product/service, if any is currently being subcontracted to a third party and where is the sub-contractor based? Explain.
3
FINANCE
Please complete Section A Or B
A. Complete the following if your business is currently generating revenue
from the proposed activity.
Company Name
Jan ‘21 – date (€)
% Revenue
1.
2.
3.
Total
100%
Financial projections
2022
2023
2024
Sales €
Net Profit €
Exports €
Employees (No)
How do you generate revenue? please explain your revenue model,
eg product sales, subscription, license fee, commission.
B. Complete the following if the company is NOT currently generating
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revenue from the proposed activity
When will you start selling? ______________________________________
Please insert financial projections below (specifying each month/year as
necessary.
Year 1: _______
Year 2: _______
Year 3: _______
Sales €
Net Profit €
Exports €
Employees (No)
COMPANY STRUCTURE
Is the company part of a group structure?
Yes
☐
No
☐
If yes, please describe, by group structure diagram or otherwise,
the relationship of other businesses/undertakings to the applicant company.
Company ownership and control
Please note that due diligence is undertaken by Enterprise Ireland on
founders, shareholders and directors for all HPSU applications. Complete
the table below to describe the applicant company’s ownership and control.
Shareholders
Shareholder
Residency
% Shareholding
Amount Invested
Directors (if not included above)
Director
Residency
Role in Company
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Please give details of ownership of those named above in any other
businesses/undertakings.
Name
Company, location
and registration no.
Nature of business
Year
founded
%
Shares
THE TEAM
Founders
Tell us in one or two sentences something about each Founder that shows
their level of ability/experience to support this business.
Have you been involved in a start-up before? Please provide details
Have any of the founders engaged with Enterprise Ireland before? If yes,
with whom and when?
Job Creation
Current Number of Employees
Full time: ☐
Part time: ☐
What types of jobs will your company create and what are the skills levels
required?
What gaps if any are there in your Management Team?
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THE MARKET
Who are your existing target customers?
Is this product/service?
B2B
☐
B2C
☐
Both
☐
Will your company operate in a regulated sector?
Explain:
Explain:
How will you sell to these customers?
How large is the identifiable market opportunity (obtainable/addressable)?
Please provide details of research you have conducted to validate the
market and opportunity.
COMPETITION
How will you protect your product/service? Do you hold IP/patents/licence?
If not, who owns the rights?
Why would your project be hard for someone else to duplicate?
Who are your direct and indirect competitors?
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FUNDING AND SUPPORT
Local Enterprise Office
Have you been in contact with your Local Enterprise Office (LEO)?
☐
Yes
Which LEO ______________________
Contact ___________________
Have you Received LEO Funding
Yes
☐
No
☐
LEO Client
No
☐
Please give full details of all LEO funding approved, any drawn down
(including dates) and any not yet drawn down. Enterprise Ireland undertakes
due diligence to establish funding levels.
Please give details of total state funding approved to date.
Have you been in contact with any other funding agencies or has this
business received any other state support in Ireland/EU?
Have you completed any entrepreneur support programmes?
New Frontiers
LEO courses
Business Innovation Centre
Competitive Start Fund
Accelerator
Other
☐
☐
☐
☐
☐
☐
________________________________
Please give details:
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Does this business originate from public funded research or would it be
considered a spin out from a 3rd level Institution?
How much finance do you require to progress the business?
Where/from whom do you plan to raise this funding/investment?
What will this funding/investment be spent on?
Have you approached any potential investors? Yes
(please give details)
☐
No
☐
Are you able to invest personally in the next funding round? If yes, how
much do you plan to invest?
What supports are you seeking from Enterprise Ireland?
How did you hear about the HPSU Programme?
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What are the 3 key priority steps in progressing the business?
1.
2.
3.
Confidentiality
Enterprise Ireland is aware of the need for confidentiality and we handle, on
a daily basis, highly sensitive information in relation to client companies,
including information relating to client’s intellectual property. Our
confidentiality policy is underpinned by the statutory protections on
confidentiality set out in Section 16 of the Industrial Development (Enterprise
Ireland) Act 1998.
General Data Protection Regulation
To view Enterprise Ireland’s privacy policy, visit https://www.enterpriseireland.com/gdpr.
Enterprise Ireland is committed to its transparency obligations under the
General Data Protection Regulation (GDPR). Our data protection notice for
personal data that is supplied to us by our clients is available at the above
link. This notice contains important information about how we process
personal data that is supplied to us by clients. We request that you read the
notice carefully and that you ensure that it is made available to any data
subjects (e.g. your employees) whose personal data you provide to us.
By ticking I agree, you confirm that: (a) you have complied with your own
data protection obligations in respect of the personal data that you supply to
us and that you are entitled to disclose such personal data to us; and (b) you
will ensure that a copy of our data protection notice (available here) is sent
to data subjects (e.g. your employees) whose personal data you provide to
us.
I agree
☐
Completed by: _____________________________ Date____________
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Please email the completed Outline Business Proposition form, together
with any supporting documents to your nearest Enterprise Ireland office.
Your Location
Email
Dublin, Kildare, Wicklow
HPSUenquiries@enterprise-ireland.com
Outside Ireland
Westmeath, Longford, Meath
mark.atterbury@enterprise-ireland.com
Offaly and Laois
james.maloney@enterprise-ireland.com
Waterford, Wexford, Kilkenny, Carlow
Brian.fives@enterprise-ireland.com
Cork
jacqui.norton@enterprise-ireland.com
ciara.concannon@enterprise-ireland.com
Clare, Limerick, Kerry, Tipperary North
and South
catherine.hogan@enterprise–ireland.com
Galway, Mayo, Roscommon
westenterprise@enterprise-ireland.com
Cavan, Louth, Monaghan
Sligo, Leitrim, Donegal
northeast@enterprise-ireland.com.
northwest@enterprise-ireland.com
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APPENDIX
ENTERPRISE IRELAND PROGRAMMES AND SUPPORTS
FOR EARLY STAGE START-UPS
€50k COMPETITIVE START FUND (CSF)
The CSF is an open competition, designed to accelerate the development of startup companies by supporting them to achieve commercial and technical milestones,
for example, evaluate overseas market opportunities and reach firm conclusions
regarding the viability of the proposed business. Applications are made online and
include a video pitch. The fund is open several times throughout the year with
special calls for specific sectors. Go to Competitive Start Fund
NEW FRONTIERS PROGRAMME
New Frontiers is Enterprise Ireland’s national entrepreneur development
programme for early-stage startups. It is based in 14 campus incubation centres
across the country. If you have an innovative business idea and are planning to
establish and run your own company, the programme is designed to help accelerate
your business and to equip you with the skills and contacts to successfully start and
grow your company. Go to New Frontiers
FOODWORKS IRELAND PROGRAMME
The Food Works Programme is a joint initiative between Enterprise Ireland, Bord
Bia and Teagasc. The aim of the programme is to find and foster a new group of
food entrepreneurs. Food Works is currently open for enquiries. Please register
online for an Introductory Meeting. Go to Foodworks Ireland
BIO INNOVATE PROGRAMME
BioInnovate Ireland is a national medical technology innovation training programme
that aims to act as a neutral territory in which academia, clinicians and industry can
collaborate to develop novel medical technologies. The programme is a partnership
between multiple universities (NUI Galway, University of Limerick and University
College Cork), engages with hospitals all over the country, and is supported by
Enterprise Ireland, IMDA and multiple industry sponsors. Go to BioInnovate
INNOVATION VOUCHER
Enterprise Ireland’s Innovation Voucher initiative was developed to build links
between Ireland's public knowledge providers (i.e. higher education institutes,
public research bodies) and small businesses. Innovation Vouchers worth €5,000
are available to assist a company or companies to explore a business opportunity
or problem with a registered knowledge provider. Go to Innovation Voucher
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REGIONAL ACCELERATORS
The Enterprise Ireland Accelerator programme is part of the organisation’s overall
strategy to enhance the High Potential Start-Up ecosystem and for increasing the
number and quality of start-ups. Four Regional Accelerators have been launched:
Propeller Shannon in Clare, NDRC@ PorterShed and BioExel in Galway, and
NDRC@ArcLabs in Waterford. The Accelerators focus on the Digital Technology,
Aviation and Medtech sectors and provide investment and mentoring support.
ENTERPRISE START 2 – ‘Challenging & Validating your business idea’
Enterprise Ireland in conjunction with the Business Innovation Centres (BICs) runs
a programme designed to help entrepreneurs tease out their business idea and
develop a comprehensive business proposition, the programme involves two halfday group workshops and two one-to-one mentoring meetings. For details contact
Sandra Reynolds, Dublin BIC +353 (01) 6713111 or sandrareynolds@dbic.ie for
further information and to arrange your participation.
LOCAL ENTERPRISE OFFICE (LEO)
Enterprise Ireland partners with the national network of LEOs to help
develop early stage start-ups into globally ambitious businesses that have
some form of validation. Once a satisfactory level of validation has been
achieved the LEO recommends that a company progresses to Enterprise
Ireland. The LEOs are our partners in enterprise development and provide
a first-stop-shop, offering a range of supports for start-up companies
employing less than 10 people and initially trading on the domestic market.
Some of the LEO supports include:
•
•
•
•
•
•
Feasibility/Priming/Business Expansion Grants
Mentor Support
Market Research
Courses/Training Programmes
Online Trading Vouchers
Business Networking
For further details and to find your nearest office go to
www.localenterprise.ie
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