MODULE : ENTREPRENEURSHIP
SUBJECT CODE : BBENP1A
ASSESSMENT : Group Assignment: Business Plan
SUBMISSION DATE: : 8/09/2023
EXAMINERS: DR. S GOVUZELA, DR. F VENTER, OT MATSHEKE, E
NKAMBULE, M MASHITJA, K MONAISA-MAGAKGALA
INTERNALMODERATOR: DR. GM TLALE
Students names: Bongumusa Ngcobo
Students no: 222167858
students contacts: 0697709338
Compile a business plan by addressing the aspects covered in the business
plan below
1. Executive Summary: Our business plan seeks to transform the industry by providing innovative
products and services that improve our consumers' lives. With a clear vision and goal statement, we aim
to be the market's leading provider. Our short-term goal is to develop a strong presence and a devoted
customer base, while our medium-term goal is to broaden our product offerings and expand into other
areas. Long-term, our goal is to establish ourselves as an industry leader while achieving steady growth
and financial success.
2. Table of Contents: The table of contents summarizes the many sections and issues covered in the
business plan. It makes it easier for readers to move through the document and find specific information.
We ensure that our business strategy is structured and thorough by using a clear table of contents.
3. Description of the Business:
3.1 Vision and Mission Statement Our mission is to improve people's lives by transforming how they
engage with technology through innovative products and services. Our objective is to create cuttingedge solutions that improve our clients' efficiency, convenience, and enjoyment..
3.2 Goals: In the short term, we want to establish a significant market presence and a dedicated
customer base. We intend to extend our product portfolio and enter new markets in the medium term.
In the long run, we hope to be regarded as an industry leader with long-term growth and profitability.
4. Description of the Market:
Our possible target market is made up of tech-savvy urban residents who value innovation and are more
likely to adopt new products and services. We can tap into a sizable market share by targeting this
specific group. We will offer unique features and perks that fulfill their wants and create a superior user
experience to entice them to switch brands or test our new products or services.
5. Discussion of Products and/or Services:
Our products and services are tailored to meet the demands and preferences of our target market. We
provide a variety of cutting-edge solutions, such as software programs, smart gadgets, and online
services. These products and services have a variety of purposes, including increasing productivity,
boosting communication, and providing entertainment. They provide advantages such as higher
efficiency, cost savings, convenience, and a better user experience.
6. Human Resource Plan:
Our company has a clear management and organizational structure. Each business partner's tasks and
responsibilities are clearly defined to enable effective operations and growth. We can effectively execute
our business plan and achieve our goals by leveraging the experience and abilities of our team members.
7. Marketing Plan:
7.1 SWOT Analysis: We discovered three major strengths, weaknesses, opportunities, and threats for our
organization by doing a SWOT analysis. These points provide useful information about our internal
strengths, external market conditions, and prospective risks and obstacles.
7.2 Promotion Strategy: We will adopt a thorough marketing strategy to make our products and services
known to customers. This will comprise a mix of online and offline channels such as social media
advertising, search engine optimization, influencer marketing, and traditional advertising tactics. We may
successfully express the benefits and value of our goods by targeting our adverts to a certain
demographic.
7.3 Outline your products/services and the price list:
Our business plan comprises a variety of products and services tailored to our target market's demands
and preferences. Here's a rundown of everything we have to offer:
1. Software Applications:


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Education Software: R99.99
multimedia: R49.99
Database software: R79.99
2. Smart Devices:

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Wi-Fi–enabled digital camera: R549.99
Laptop (with voice control feature): R5499.00
Smartphones:2399.00
3. Online Services:

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educational: $19.99/month
social media networks: $29.99/month

computer help sites: $39.99/month
Financial Plan:
Concerning the income statement estimate, we have thoroughly examined the financial aspects of our
business plan to assure its feasibility and profitability. We anticipate sustained revenue growth over the
next few years based on our market analysis and financial estimates.
Our income statement for the first year of operation is detailed below:
- Total Revenue: R1200000
- Cost of Goods Sold: R800000
- Gross Profit: R400000
- Operating Expenses: R255000
- Net Profit: R374500
Legal aspects:
When we first start our firm, we must register with many agencies to ensure compliance with legal
requirements. Among the most common places to register are:
1. Business Registration Office: This is where we register our company and receive the licenses and
permits we need to operate legally.
2. Tax authorities: In order to receive a tax identification number and satisfy our tax duties, we must
register with the tax authorities.
3. Intellectual Property Office: To preserve our intellectual property rights, we may need to register any
distinctive innovations, designs, or trademarks with the intellectual property office.
4. Labor Authorities: If we intend to hire personnel, we must register with the appropriate labour
authorities in order to comply with labour laws.
I hope this provides you with a good overview of our products/services. If you
have any further questions or would like to discuss any specific aspect in more
detail, feel free to let me know. FOR MORE INFO:WWW.TECHSURETY.ZA OR
CONTACT 011427300