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Winter Internship Report, Pune Institute of Business Management, Pune
WINTER INTERNSHIP
REPORT
“TO STUDY THE POTENTIAL OF SOCIAL NETWORKING SITES IN ORDER
TO INCREASE SUBSCRIBERS OF TENHARD INDIA”
DONE AT
TENHARD INDIA PVT. LTD.
BY
KUNTAL BISWAS
DM20D28
UNDER THE GUIDANCE OF
MR. ASHISH KUMAR
(DIGITAL MARKETING HEAD)
MR. ADESH DIPHODE
(INTERNAL MENTOR)
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Winter Internship Report, Pune Institute of Business Management, Pune
ACKNOWLEDGEMENT
I specific my devout feeling to the management of TENHARD INDIA PVT. LTD.
for providing me this fantastic chance as a section of my
Winter position Program to possess a glimpse of the company World.
I take this chance to give thanks my mentor, Mr. Adesh Diphode sir
has continuously been there to support me and answer all my queries once in times
of distress and un agency did constant oversight additionally as for providing
necessary feedbacks that helped me steer in right direction.
He has been a relentless inducement and a decent mentor to require care of all the
necessities that might have otherwise proved to be a hindrance in my path.
The program has been an excellent learning expertise and would really like to give
thanks Mr. Ashish Kumar for distribution the project and serving to me despite of
their busy schedule and teaching me concerning the E-magazine. Their valuable
contribution and steering have actually been indispensable for my project work.
I would additionally prefer to acknowledge the support of Mr. Ajay sir (Director)
for the precious steering and constructive suggestions, encouragement and
time that helped me in preparation of the Project Report.
Last however not the smallest amount I feel indebted to the whole team associated
directly or indirectly in self-made completion of this project.
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Winter Internship Report, Pune Institute of Business Management, Pune
CERTIFICATE
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Winter Internship Report, Pune Institute of Business Management, Pune
To Whomsoever It May Concern
This is to certify that the Project Report titled “TO STUDY THE POTENTIAL OF
SOCIAL NETWORKING SITES IN ORDER TO INCREASE SUBSCRIBERS OF
TENHARD INDIA”, is an authentic work carried out by Mr. KUNTAL BISWAS
from PGDM – IV, Batch 2019-21 of IAEER’s Pune Institute of Business
Management, Pune as a fulfillment of MBA/ PGDM Course. He/ She has worked
under our guidance and satisfactorily completed his/ her project work.
Place: Date: Signature of Internal Guide
Signature of Director / COE
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Winter Internship Report, Pune Institute of Business Management, Pune
Table of Contents
Introduction ................................................................................................................................................... 7
Market Dynamics ...................................................................................................................................... 7
Government Initiatives ............................................................................................................................. 8
Road Ahead ............................................................................................................................................... 8
Market share of Print media ...................................................................................................................... 9
About the company ....................................................................................................................................... 9
PRODUCTS OFFERED BY TENHARD INDIA LIMITED ..................................................................... 11
Sales Organization Chart ............................................................................................................................ 11
INTERNSHIP SUMMARY........................................................................................................................ 12
INTERNSHIP WORK SUMMARY .......................................................................................................... 12
PROJECT DESCRIPTION ......................................................................................................................... 13
LEARNINGS/FINDINGS .......................................................................................................................... 14
SUGGESTIONS ......................................................................................................................................... 17
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Winter Internship Report, Pune Institute of Business Management, Pune
PROJECT SYNOPSIS
Project Title
“TO STUDY THE POTENTIAL OF
SOCIAL NETWORKING SITES IN
ORDER
TO INCREASE SUBSCRIBERS OF
TENHARD INDIA”
Company Name
TENHARD INDIA PVT.LTD
Student Name
KUNTAL BISWAS
Student Roll No
DM20D28
Project Guide Name
MR. ADESH DIPHODE
Project Guide Designation
Confidential Report (Yes/No)
Duration of project
40 days
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Winter Internship Report, Pune Institute of Business Management, Pune
Introduction
The Indian Media and Entertainment (M&E) industry is a gradually growing sector for the
economy and is making significant strides. Proving its Flexible to the world, Indian M&E
industry is on the cusp of a strong phase of growth, backed by rising consumer demand and
improving advertising revenue. The industry has largely been driven by increasing digitization
and higher internet usage over the last decade. Internet has almost become a mainstream media
for entertainment for most of the people.
Media is consumed by audience across demographics and various avenues such as television,
films, newspapers, Magazines, out-of-home (OOH), radio, animation, and visual effect (VFX),
music, gaming, digital advertising, and print.
India’s advertising revenue is projected to reach Rs. 789 billion (US$ 10.81 billion) in FY22
from Rs. 726 billion (US$ 9.94 billion) in FY20. India’s advertising revenue is forecast to
expand at a CAGR of 4.3% between FY20 and FY22. Digital advertisement revenues are likely
to outweigh TV advertising revenues by FY21; an achievement previously projected to occur
only by FY23. Digital advertising emerged as the second-largest advertising medium in India;
generated revenues worth Rs. 199 crores (US$ 2.73 billion) in FY20.
Market Dynamics
India's media and entertainment (M&E) industry is expected to expand at a CAGR of 3.24%
between 2019-20 and 2021-22 to reach US$ 25.56 billion by 2021-22 due to acceleration of
digital adoption among users across geographies.
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Winter Internship Report, Pune Institute of Business Management, Pune
In FY20, television, print and digital and OTT platforms stood at Rs. 778 billion (US$ 10.66
billion), Rs. 306 billion (US$ 4.19 billion) and Rs. 218 billion (US$ 2.99 billion), respectively.
These mediums are projected to reach Rs. 769 billion (US$ 10.53 billion), Rs. 296 billion (US$
4.05 billion) and Rs. 338 billion (US$ 4.63 billion), respectively, by FY22.
In FY20, the Indian digital segment grew by 35% due to upsurge in paid subscriber base across
all OTT platforms.
According to the Media and Entertainment Outlook 2020, India is likely to emerge as the world’s
sixth-largest OTT (over-the-top) streaming market by 2024. The market is expected to post a
CAGR of 28.6% over the next four years to generate revenue worth US$ 2.9 billion.
Government Initiatives
The Telecom Regulatory Authority of India (TRAI) is set to approach the Ministry of
Information and Broadcasting, Government of India, with a request to Fastrack the
recommendations on broadcasting, in an attempt to boost reforms in the broadcasting sector. The
Government of India has agreed to set up National Centre of Excellence for Animation, Gaming,
Visual Effects and Comics industry in Mumbai. The Indian and Canadian Government have
signed an audio-visual co-production deal to enable producers from both the countries exchange
and explore their culture and creativity, respectively.
On September 2, 2020, Government of India announced its plans to develop an Animation,
Visual Effects, Gaming and Comic (AVGC) Centre for Excellence in collaboration with IIT
Bombay. The Centre is expected to launch in the next 1-2 years (2021-2022). The AVGC sector
is the fastest growing sector, rising at a rate of ~29% between 2019 and 2024, while the
audiovisual and services sector is expanding at a rate of ~25%.
The Government of India has supported M&E industry’s growth by taking various initiatives
such as digitizing the cable distribution sector to attract greater institutional funding, increasing
FDI limit from 74% to 100% in cable and DTH satellite platforms, and granting industry status
to the film industry for easy access to institutional finance.
Digital audio–visual content including films and web shows on over-the-top (OTT) streaming
platforms, as well as news and current affairs on online platforms, have been brought under the
Ministry of Information and Broadcasting in November 2020.
Road Ahead
Indian M&E industry is on an impressive growth path. The industry is expected to grow at a
much faster rate than the global average rate.
Growth is expected in retail advertisement on the back of several players entering the food and
beverages segment, E-commerce gaining more popularity in the country, and domestic
companies testing out the waters. Rural region is also a potentially profitable target.
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Winter Internship Report, Pune Institute of Business Management, Pune
Market share of Print media
In financial year 2020, the income produced from India's newspaper industry added up to more
than 295 billion Indian rupees, though the income created from magazine industry was around 10
billion rupees. Generally, the print business in the nation declined by more than 8% in financial
year 2020 contrasted with the past financial year.
VALUE IN BILLION INDIAN RUPEES
REVENUE OF PRINT INDUSTRTY FROM FY 2013-2020
400
300
200
100
0
NEWSPAPER
NEWSPAPER
FY
2013
229.6
FY
2014
249.2
FY
2015
254
FY
2016
274.1
FY
2017
295
FY
2018
306.4
FY
2019
321.1
FY
2020
295
MAGAZINE
13.6
14.2
14.3
14.2
13.3
12.5
11.9
10
NEWSPAPER
MAGAZINE
About the company
Tenhard India pvt.ltd. is a Private company which was incorporated on 20th July, 2020.This
company is classified as Non-govt company and also it is a unlisted company, Delhi. Its
countenance share capital is Rs. 100,000 and its paid-up capital is 100,000.
They are publishers of renowned titles like Tenhard Traveller and food. They provide magazines
of various publishers in digital versions. Using the latest technologies, they help people get the
latest news in digital platform.
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Winter Internship Report, Pune Institute of Business Management, Pune
Tenhard India is a revolutionary online marketing and sales initiative by Tenhard India team. At
first you have to sign up in their website after that you become a part of the revolution of
Tenhard India and start learning and exploring the various types of Novel, story books as well as
newspaper and magazine also. It will not only give the right new age exposure but also prove to
be an amazing PROJECT which will add value not only to your resume but also to your
personality.
The current status of Tenhard India Private Limited is – Active.
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Winter Internship Report, Pune Institute of Business Management, Pune
PRODUCTS OFFERED BY TENHARD INDIA LIMITED
Tenhard India Private Limited Offers range of products related to E- media such as novels,
international journals, newspaper, magazines, and other premium story books as well, avail these
services, have to subscribe to the website of Tenhard India Private Limited, where they provide
all types of books and magazines.
Sales Organization Chart
The company has 2 directors and no reported key management personnel. The longest serving
directors currently on board are Ajay Kumar Singh and Parul Puri who were appointed on 20
July, 2020. They have been on the board for 7 months.
Mrs. PARUL PURI
Mr. AJAY KUMAR SINGH
Director
20th July, 2020
Organization Head
Director
20th July, 2020
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Winter Internship Report, Pune Institute of Business Management, Pune
INTERNSHIP SUMMARY
INTERNSHIP WORK SUMMARY
My Internship at Tenhard India Pvt.ltd started on December 21st December. The task given as an
intern in Tenhard India was to search the target customers for this product after that convenience
to them to sell/subscribe Tenhard India’s official website. I approached to my target customers
and started them sales pitching and trying to convince them to buy our products and they are also
become a part of the revolutionary of E-media marketing. During my internship I had a great
insight in understanding consumer behavior for Tenhard India magazine and evaluating
marketing strategies. I meet various types of customer like students, teachers, working peoples
and who take government competitive exam preparation which helps me to learn behavior of
customers as well as I learned how to manage better relations with customers.
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Winter Internship Report, Pune Institute of Business Management, Pune
PROJECT DESCRIPTION
Project Title
To study the potential of Social Networking sites in order to increase subscribers of Tenhard
India.
Methodology
Here we glance at the strategy accustomed succeed the objectives of the study. whether or not
it’s associated beta or descriptive analysis style, the sources of knowledge and therefore the
strategies that were utilized in the info assortment (online platform, personal interview etc.), it
highlights all. This helps us to spot the target population for the study, the sample frame and
size, sampling techniques and the way information obtained from the study were analyzed.
Research design
This exploration is a logical and a cross-sectional examination that is predominantly pointed
toward analyzing portable financial selection as a specialized instrument on client conduct in
the financial business. Explanatory research is utilized to distinguish the new factors that are
affecting client insights on App Usage for bank exchanges to build up relationship that exists
between elements to serve the client in better manner.
As indicated by the goal of research or as per the examination plan analyst ought to distinguish
research method for information assortment if its subjective examination (Exploratory Research)
Target population
The target population for this research are mainly readers. Either they are newspaper reader or
entertainment, politics or media, all are the target population for this research. The respondent may
be of any age, from any area, but they should at least once have read something.
Sample frame
A sampling frame is a rundown of the relative multitude of things in your population. It's a finished
rundown of everybody or all that you need to consider.
The distinction between a population and a sampling frame is that the populace is general and the
frame is explicit.
Sampling techniques
Sampling might be done either likelihood or a non-likelihood premise. This is a significant
exploration plan choice, and one which will rely upon such factors as whether the hypothesis
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Winter Internship Report, Pune Institute of Business Management, Pune
behind the examination is positivist or optimist, regardless of whether subjective or quantitative
techniques are utilized and so on.
Data collection
According to the research requirement the questionnaire of the data is designed in the research.
This will help the researcher to get more specific findings. The questionnaire consist of several
variables such as Attitude, Behaviour, Preference and so on.
Data analysis tools
This research has used Descriptive statistics (Frequency distribution of data according to the
respondent demographic variables) and cross tabulation.
LEARNINGS/FINDINGS
Q1. Gender
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Winter Internship Report, Pune Institute of Business Management, Pune
Q2. Do you like reading magazine?
Q3. How often do you visit e-magazine / books portals?
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Winter Internship Report, Pune Institute of Business Management, Pune
Q4. In your opinion do you think that e-books portals are capable of fulfilling your thirst of
knowledge of reading books
Q5. Are you ready to pay for reading magazines?
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Winter Internship Report, Pune Institute of Business Management, Pune
SUGGESTIONS
✓ I think the official website of Tenhard India Pvt.ltd. is not properly customized for phone.
And I was informed to my external mentor to look into that thing. As in the exploration it
came that 48.30% of the example populace like to peruse from a telephone streamlined
site. Along these lines, working of the site on telephone and design of the site of Tenhard
India ought to be ad libbed.
✓ I think the company is very new and people are not convenience to pay such an amount
to a new company. Company should start free trial period to attract more and more
customers.
✓ Company should add prestigious papers like Times of India, financial occasions in their
site to pull in more clients.
✓ I think the pricing strategy of this company’s product is very high compared to other
equivalent products. as the exploration result, 72.4% of the example populace will pay 99199rs for the membership of 3 months. Also, at present the organization is charging 999rs
for a very long-time membership. Thus, they should center cost without a doubt.