School of Education – English Department
ENGL251 – Communication Skills
Supplementary Exercises
Booklet Introduction
In the dynamic and competitive world of business, effective communication stands as a
cornerstone of success. Whether it's persuading a client, conveying negative news with empathy,
or presenting oneself professionally in job applications, the ability to articulate thoughts clearly
and persuasively is paramount.
ENGL251’s Supplementary Material Booklet has been meticulously designed to enhance
students' understanding and mastery of key business communication skills. It serves as a
practical guide and a valuable resource, focusing on real-world applications and scenarios that
professionals encounter daily.
Purpose of the Booklet
The purpose of this booklet is to provide targeted exercises, examples, and insights that
complement the core curriculum of the Business Communication Skills course. It aims to bridge
the gap between theoretical knowledge and practical application, offering hands-on experience in
crafting and critically analyzing various forms of business communication.
Contribution to Students' Success
By engaging with the material in this booklet, students will:
•
Develop Proficiency in Persuasive Email Writing: Learn to craft compelling emails
that resonate with the audience, using both direct and indirect strategies.
•
Navigate Negative News Tactfully: Acquire skills to deliver unfavorable information
with sensitivity and professionalism.
•
Master Resumes and CVs: Understand how to present qualifications and experiences
effectively to stand out in the job market.
•
Craft Impactful Cover Letters: Gain insights into writing personalized and persuasive
cover letters that complement resumes and CVs.
•
Handle Job Follow-Up, Acceptance, and Rejection: Learn the etiquette of following up
on job applications, accepting offers with grace, and rejecting offers respectfully.
•
Compose Thoughtful Resignation Letters: Acquire the ability to resign from a position
professionally, maintaining positive relationships.
•
Excel in Business Presentations: Enhance presentation skills to convey ideas
convincingly and engage audiences in various business contexts.
Through a combination of practical exercises, real-life examples, and critical analysis, this
booklet offers a comprehensive toolkit that empowers students to navigate the complex
landscape of business communication with confidence and finesse. It is not merely an academic
exercise but a pathway to professional growth, preparing students to excel in their careers and
contribute positively to their organizations.
2
Part One:
Critical Reading Exercises
3
Chapter 6 – Persuasive Writing Situations
Exercise One:
Read the following email and answer the questions that follow:
Subject: Buy Our New Product Now!
Dear Jihad,
I hope you're doing well. I want to tell you about our new product that's just launched. It's really
great and I think you should buy it. It's a new kind of vacuum cleaner that's very powerful and
doesn't make much noise. You can use it anywhere, and it's very cheap.
We're offering a special discount for the first 100 customers, so you should buy it now. Just click
on the link below and you'll be taken to our website where you can make the purchase.
Buy Now!
If you have any questions, just reply to this email.
Best,
Zeina
Critical Reading Comprehension Questions
1. What is the main purpose of this email? Is it clearly stated?
2. Does the tone of the email match the intended audience? Why or why not?
3. What information is missing that might make the email more persuasive? What details
are provided about the product?
4. Is the call to action clear and compelling? What could be done to make it more effective?
5. How does the structure of the email contribute to or detract from its persuasiveness?
What changes would you suggest to improve the email's effectiveness?
4
Exercise Two:
Read the following email and answer the questions that follow:
Subject: Exclusive 20% Discount on Our Premium Olive Oil Range – Limited Time Offer!
Dear Mr. Khoury,
As a valued customer of Beirut Gourmet, I'm thrilled to present an exclusive offer that I believe
will catch your interest.
Our Premium Olive Oil Range, sourced from the finest olive groves in the Bekaa Valley, has
been praised by chefs and food enthusiasts alike. This oil is perfect for enhancing the flavor of
your favorite Lebanese dishes.
We appreciate your continued support and loyalty to our brand. To express our gratitude, we are
offering you a 20% discount on any purchase from our Premium Olive Oil Range. This offer is
valid only for the next week.
To take advantage of this exclusive offer, simply visit our store in Beirut or use the code
"BEIRUT20" at checkout on our website. Don't miss out on this opportunity to experience the
rich taste of our premium products at a special price.
Looking forward to serving you again soon.
Best regards,
Layla Nasr
Marketing Manager, Beirut Gourmet
Critical Reading Comprehension Questions
1. What is the purpose of the email?
2. Identify the AIRA strategy used in the email. How does each part (Attention, Interest,
Reason, Action) contribute to the overall message?
3. Is the email written using a direct or indirect strategy? Explain your answer.
4. How does the email appeal to the Lebanese context, specifically in terms of the product
and offer?
5. What action does the sender want the recipient to take, and how is this communicated in
the email?
5
Exercise Three:
Read the following email and answer the questions that follow:
Subject: A Thoughtful Proposal to Enhance Productivity and Well-being
Dear Ms. Itani,
I hope this email finds you well. As we approach the end of the quarter, I've been reflecting on
our team's incredible achievements and the hard work that has gone into them. Our dedication to
excellence is something I'm truly proud of.
However, I've also noticed a growing concern among our colleagues regarding the long working
hours. Many have expressed that the extended hours are impacting their work-life balance,
leading to fatigue and decreased productivity.
Research has shown that reducing working hours can actually increase productivity and
creativity. Countries like Sweden have successfully implemented shorter workdays, resulting in
happier and more focused employees. Could this be something we consider for our team here in
Lebanon?
By cutting down working hours to a more manageable level, we could foster a healthier work
environment. This change would allow our team to spend more quality time with their families,
pursue personal interests, and ultimately return to work more refreshed and motivated.
I kindly request your consideration of this proposal. Perhaps we could schedule a meeting to
discuss the potential benefits and challenges of reducing working hours? Your insights and
leadership would be invaluable in making a decision that could positively impact our entire team.
Thank you for considering this proposal. I look forward to hearing your thoughts.
Best regards,
Riham
Critical Reading Comprehension Questions
1. What is the main purpose of the email?
2. Identify the four stages of the AIRA strategy in the email. How does the writer use these
stages to build a persuasive argument?
3. Is the email written using a direct or indirect strategy? Explain your answer.
4. What evidence or examples does the writer use to support the argument for reducing
working hours? How do these contribute to the persuasiveness of the email?
6
Exercise Four:
Read the following email and answer the questions that follow:
Subject: About My Salary
Dear Mr. Fares,
I hope you are doing well. I was thinking about my performance lately, and I wanted to discuss
something with you. I have been working hard, and I believe I have contributed a lot to our team.
I have been with the company for three years now, and I think it's time to talk about my salary.
First, I want to thank you for the opportunity to work here. I enjoy my job, and I believe I have
been doing well. I have taken on additional responsibilities, and I think I deserve a raise.
I have researched the average salary for my position in Lebanon, and I found that I am earning
below the average. I believe a 10% increase would be fair.
Please let me know what you think. I would like to discuss this with you in person.
Thank you,
Jana
Critical Reading Comprehension Questions
1. Is the email written in a direct or indirect strategy?
2. What part of the email is meant to grab the reader's attention? Is it effective? Why or why
not?
3. How does the writer attempt to generate interest in the subject? Is this part wellexecuted?
4. What reasons are provided for the raise? Are they persuasive?
5. What action is the writer asking the reader to take? Is it clear?
7
Chapter 7 – Negative Writing Situations
Exercise One:
Read the following email and answer the questions that follow:
Subject: Termination of Employment
Dear Sami,
I regret to inform you that your employment with our company is terminated, effective
immediately. The decision has been made due to your consistent failure to meet performance
targets.
The reasons for this decision are as follows:
•
Failure to achieve the monthly sales targets for the past six months.
•
Repeated tardiness and absence without notice.
•
Unprofessional behavior towards colleagues and clients.
We appreciate your efforts during your time with us, and we wish you the best in your future
endeavors. Please contact the HR department to schedule an exit interview.
Sincerely,
Ali H.
Sales Manager
Critical Reading Comprehension Questions
1. Is the email written in a direct or indirect strategy?
2. Identify the part of the email that conveys the bad news. What could be improved in this
section?
3. List the reasons provided for the termination. Are they clear and specific?
4. How does the closing of the email make you feel? Is it appropriate for the situation?
5. Considering the Lebanese context, what cultural or contextual elements might be missing
or inappropriate in this email?
8
Exercise Two:
Read the following email and answer the questions that follow:
Subject: Vacation Request - Decision
Dear Mr. Fares,
I hope this email finds you well. I regret to inform you that your request for a two-week vacation
starting on September 15th has been denied. Unfortunately, we are unable to grant your vacation
request at this time.
The period you have requested coincides with our annual project deadline, and your expertise is
crucial to the team's success. We have several critical tasks that require your attention, and your
absence would create significant challenges for the team.
I understand that this decision may be disappointing, and I appreciate your understanding. We
value your hard work and dedication, and we will do our best to accommodate a vacation request
at a later date that doesn't conflict with our project schedule. Please feel free to discuss
alternative dates with me.
Thank you for your understanding and cooperation.
Best regards,
Sara Khoury-Project Manager
Critical Reading Comprehension Questions
1. What is the main purpose of this email?
2. Identify the following parts of the email: Buffer, Bad News, Reasons, Closing.
3. Is the email direct or indirect in its approach?
4. How does the writer justify the rejection of the vacation request?
5. What tone does the writer use in the closing, and how does it reflect the overall strategy
of the email?
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Exercise Three:
Read the following email and answer the questions that follow:
Subject: Important Update Regarding Salary Adjustments
Dear Team,
I hope this email finds you well. I want to begin by expressing my sincere appreciation for your
hard work and dedication to our company. Your contributions have been vital to our success,
especially during these challenging economic times in Lebanon.
Understanding the current financial climate and the pressures it has placed on our organization,
we have been diligently reviewing our budget and exploring ways to ensure the long-term
stability of our company. Your well-being and the well-being of all our employees remain our top
priority.
Due to the ongoing economic crisis and the devaluation of the Lebanese pound, we are faced
with increased operational costs and reduced revenue. After careful consideration and exploring
all possible alternatives, we have come to the difficult decision that a temporary salary
adjustment is necessary.
Effective next month, there will be a 10% reduction in salaries across the board. This decision
was not made lightly, and we want to assure you that this is a temporary measure. We will
continue to monitor the situation closely and make adjustments as needed.
We understand that this news may be disappointing, and we are here to support you in any way
we can. If you have any questions or concerns, please do not hesitate to reach out to the HR
department. Thank you for your understanding and continued commitment to our shared goals.
Sincerely,
Mohammad – HR Manager
Critical Reading Comprehension Questions
1. What is the purpose of the buffer in the email?
2. How does the email explain the reasons for the salary deduction?
3. Is the email written using a direct or indirect strategy? Explain your answer.
4. What is the tone of the email, and how does it align with the used strategy?
5. How does the closing of the email seek to maintain a positive relationship with the
employee?
10
Exercise Four:
Read the following email and answer the questions that follow:
Subject: Changes to Working Days
Dear Team,
I hope this email finds you well. I know that we have all been working hard to meet our goals,
and I want to thank you for your dedication. I have some news to share that may be of interest to
you.
As you know, our company has been facing some challenges in meeting client demands. To
address this issue, we have been analyzing various solutions. After much consideration, we have
decided that working on Saturdays will help us meet our targets.
Starting next month, all employees will be required to work on Saturdays at our offices. I
understand that this may not be the news you were hoping for, but I assure you that this decision
was made with the best interests of the company in mind.
I know this is a significant change, and I am available to discuss any concerns you may have.
Please feel free to reach out to me directly. Thank you for your understanding and continued
commitment to our success.
Best regards,
Firas N. – Branch Manager
Critical Reading Comprehension Questions
1. What is the purpose of the buffer in this email, and how effectively does it serve its
purpose?
2. Analyze the reasons section. Are the reasons for the decision to work on Saturdays
clearly explained?
3. Is the email written in a direct or indirect strategy? Explain your answer.
4. How does the closing of the email attempt to ease the negative news? Is it effective?
5. Considering the Lebanese context, are there any cultural or contextual elements that
could have been addressed differently in this email?
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Chapter 11 – Business Presentations
Exercise One:
Read the following presentation and answer the questions that follow:
Ladies and gentlemen, today I'm here to talk about our company's new product, the SuperWidget
3000. This product is, uh, really something. It's got features, and it's, um, better than the old one.
We think people will buy it because it's new, and, you know, new is always better.
Our marketing team has, uh, done some stuff to promote it, and we're hoping that will, you know,
make people want to buy it. We've got some numbers, but I don't have them with me right now.
But trust me, they're good. Sales are going to go up, probably.
We're also planning to, um, do some things with our partners, and that will help too. I think.
Anyway, the SuperWidget 3000 is great, and you should all be excited about it. Thank you.
Critical Reading Comprehension Questions
1. What is the main purpose of the presentation?
2. Identify and describe at least two weaknesses in the presentation.
3. What information is missing that would make the presentation more convincing?
4. How does the speaker attempt to persuade the audience, and is it effective? Why or why
not?
5. Based on the presentation, what can you infer about the speaker's preparation and
understanding of the subject?
12
Exercise Two:
Read the following presentation and answer the questions that follow:
Good morning, everyone,
Today, I'd like to discuss the pivotal role of digital transformation in driving sustainable growth
for our company, TechSolutions Inc.
In the past year, we've seen a 25% increase in our competitors adopting digital strategies, which
has led to a 15% market share shift. This isn't just a trend; it's the future. Our research indicates
that companies which fail to embrace digital transformation risk falling behind by as much as
50% in revenue growth over the next five years.
Now, let's delve into the three key areas of focus:
1. Customer Experience (CX): By integrating AI-driven chatbots and personalized
marketing strategies, we can enhance our customer's journey, leading to a 20% increase
in customer retention.
2. Operational Efficiency: Implementing cloud-based solutions and automating repetitive
tasks can reduce our operational costs by 30% and increase productivity.
3. Innovation: Investing in R&D for emerging technologies can open up new revenue
streams and position us as a market leader.
In conclusion, the digital transformation isn't just about technology; it's about reshaping our
entire business strategy. By focusing on CX, operational efficiency, and innovation, we can
ensure TechSolutions Inc. remains at the forefront of the industry.
Thank you.
Critical Reading Comprehension Questions
1. What is the primary purpose of the presentation?
2. According to the presentation, how much has the adoption of digital strategies by
competitors affected the market share?
3. List the three key areas of focus mentioned in the presentation. What benefits are
associated with each?
4. How does the presenter view the future of companies that do not embrace digital
transformation?
5. What overarching message does the presenter convey about the role of digital
transformation in business strategy?
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Chapter 12 – The Job Search, Résumés, and Cover
Letters
Exercise One:
Read the following résumés and answer the questions that follow:
Name: Rania El Khoury
Address: Beirut, Lebanon
Phone: +961 3 123 456
Email: rania.elkhoury@example.com
Objective: Seeking a managerial position in marketing where I can utilize my 10 years
of experience in leading successful campaigns and team development.
Education:
•
MBA in Marketing, American University of Beirut, 2021
•
B.A. in Business Administration, Lebanese American University, 2013
Experience:
•
•
Marketing Manager, Cedar Enterprises, Beirut, 2016-2021
•
Led a team of 15 marketing professionals
•
Increased sales by 30% through innovative campaigns
•
Managed a budget of $2 million annually
Marketing Coordinator, Phoenician Marketing, Beirut, 2013-2016
•
Coordinated with sales and design teams
•
Implemented social media strategies, increasing online presence by 25%
•
Organized and executed successful product launches
Skills:
•
Leadership and team management
•
Strategic planning
•
Digital marketing
•
Fluent in Arabic, English, and French
References: Available upon request
14
Critical Reading Comprehension Questions
1. Evaluate Rania's objective statement. Does it clearly define her career goals and how her
experience aligns with the position she is seeking? Provide evidence from the CV to
support your answer.
2. Analyze Rania's educational background. How do her degrees in Marketing and Business
Administration prepare her for a managerial role in marketing? Explain with reference to
the specific courses or institutions mentioned.
3. Critically assess Rania's role and achievements as Marketing Manager at Cedar
Enterprises. What evidence is there in the CV that she has the leadership and strategic
planning skills necessary for a managerial position?
4. Identify and evaluate the three most important skills listed in Rania's CV. How do these
skills align with her career objectives, and what evidence is provided in her experience to
demonstrate these skills?
5. Analyze Rania's language proficiency. How might her fluency in Arabic, English, and
French be an asset in a marketing role in Lebanon? Provide examples or scenarios where
these language skills might be beneficial
15
Exercise Two:
Read the following résumés and answer the questions that follow:
Name: Ahmed F.
Address: Beirut, Lebanon
Phone: 123456789
Email: crazyboy23@gmail.com
Objective: I want a job that pays well.
Experience:
•
Worked at Bank Audi, Beirut, 2019-2020
•
Volunteer at a local NGO, Tripoli, 2018-2019
Education:
•
Studied Banking, LU, 2017-2019
Skills:
•
Good at swimming.
•
I love dogs.
References:
•
Mohammad F. – Father - 009611123456
•
Alaa S. – Mother - 00961255651
Critical Reading Comprehension Questions
1. What specific information is lacking in the "Objective" section of the CV, and why is this
a problem?
2. Evaluate the "Experience" section. What details are missing, and how does this affect the
reader's understanding of the candidate's qualifications?
3. Critique the "Education" section. What information should be included to provide a
complete picture of the candidate's educational background?
4. Analyze the "Skills" section. What could be done to make this section more informative
and relevant to potential employers?
5. Assess the overall presentation and organization of the CV, including the choice of
references. What changes would you recommend to make it more professional and
effective?
16
Exercise Three:
Read the following cover letter and answer the questions that follow:
Sara El-Khoury
123 Beirut Street
Beirut, Lebanon
Phone: +961 123 4567
Email: sara.elkhoury@example.com
March 15, 2023
Mr. Sami Nassar
Human Resources Manager
Lebanon Enterprises
456 Hamra Avenue
Beirut, Lebanon
Subject: Application for Marketing Manager Position
Dear Mr. Nassar,
I am writing to apply for the Marketing Manager position at Lebanon Enterprises, as advertised
on your company's website. With a Bachelor's degree in Marketing from the American
University of Beirut and over five years of experience in strategic marketing, I believe I am wellsuited for this role.
In my current position at ABC Marketing, I have successfully led a team of 10 marketing
professionals, achieving a 25% increase in brand awareness and a 15% growth in sales. My
ability to analyze market trends and develop innovative strategies has been key to this success.
I am particularly drawn to Lebanon Enterprises because of its commitment to innovation and
community engagement. I am confident that my skills and passion align with your company's
values, and I am excited about the opportunity to contribute to your continued growth.
Enclosed, please find my CV, which provides further details about my professional background. I
look forward to the opportunity to discuss my application with you in person.
Thank you for considering my application. I look forward to hearing from you soon.
Sincerely,
Sara El-Khoury
17
Critical Reading Comprehension Questions
1. What specific position is Sara El-Khoury applying for, and where did she learn about it?
2. Describe Sara's current role and her achievements in that position.
3. What reasons does Sara give for being interested in working at Lebanon Enterprises?
4. How does Sara's cover letter demonstrate her suitability for the Marketing Manager
position?
5. Evaluate the tone and professionalism of the cover letter. Is it appropriately formal for a
job application?
18
Exercise Four:
Read the following cover letter and answer the questions that follow:
Name: Sami Haddad
Address: 123 Beirut Street, Beirut, Lebanon
Position: Sales Manager
Dear Hiring Manager,
I am writing to apply for the Sales Manager position at your company. I saw the job on your
website, and I think I'm good for it. I have worked in sales for 2 years, and I know how to sell
things. I have a degree in business, and I think I can do the job.
I have done sales at ABC Company, and I was good. I sold many things and made the company
lots of money. I want to work at your company because it is good, and I think I can make it
better.
Please find my CV attached. I hope you will call me for an interview. I am available anytime.
Thank you, Sami Haddad
Critical Reading Comprehension Questions
1. What specific skills or qualifications does the applicant highlight in the cover letter?
2. How does the applicant convey their interest in the company, and what could be
improved in this regard?
3. Identify and discuss at least two grammatical or stylistic errors in the cover letter.
4. What information is missing that would make the cover letter more effective and
professional?
5. Evaluate the overall tone and professionalism of the cover letter. How could it be
improved?
19
Chapter 13 – Interviews and Follow-up
Exercise One:
Read the following email and answer the questions that follow:
Subject: About Interview
Hi Jana,
I had interview today. I want to know if I get job? I think I did good. Please tell me soon.
Thanks,
Imad
Critical Reading Comprehension Questions
1. What is the main purpose of this email?
2. Identify and explain two major issues with the tone or language used in this email.
3. How does the writer approach the follow-up? Is it effective? Why or why not?
4. What specific information is missing that would make this email more professional and
effective?
5. If you were to rewrite this email using a direct approach, what would you include? Write
a brief example.
20
Exercise Two:
Read the following email and answer the questions that follow:
Subject: Acceptance of the Marketing Manager Position at Beirut Enterprises
Dear Mr. Khoury,
I hope this message finds you well. I am writing to formally accept the offer for the position of
Marketing Manager at Beirut Enterprises. I am truly honored and excited to become a part of
your esteemed organization.
Having thoroughly reviewed the terms and conditions outlined in the offer letter dated July 25,
2023, I am pleased with the compensation package, benefits, and the opportunities for
professional growth at Beirut Enterprises.
I understand that my joining date is set for September 1, 2023. I assure you of my commitment
and dedication to excel in this role and contribute positively to the team and the organization.
Thank you for this wonderful opportunity. I am eager to meet the team and start this new chapter
of my professional journey.
Warm regards,
Samar El Masri
Critical Reading Comprehension Questions:
1. What is the primary purpose of Samar's email?
2. How does Samar convey her enthusiasm and commitment to the role?
3. Identify the specific details Samar mentions about the job offer. Why might these details
be important to include in her acceptance email?
4. Considering the Lebanese context and the direct approach, evaluate the tone and structure
of the email. Is it appropriate? Why or why not?
5. What can you infer about Samar's attitude towards starting her new role at Beirut
Enterprises?
21
Exercise Three:
Read the following email and answer the questions that follow:
Subject: Response to Job Offer for Marketing Manager Position at Beirut Enterprises
Dear Mr. Khoury,
I hope this message finds you well. I would like to express my gratitude for offering me the
Marketing Manager position at Beirut Enterprises. It was a pleasure meeting you and the team
during the interview process, and I am genuinely excited about the prospect of joining your
esteemed company.
Having taken some time to reflect upon the offer and the responsibilities that come with the role,
I am pleased to formally accept the position. I believe that my skills and experiences align well
with the company's vision and goals, and I am eager to contribute to the continued success of
Beirut Enterprises.
I understand that my proposed start date is September 1st, 2023. Please let me know if there are
any forms or additional information needed from my end prior to that date.
Once again, thank you for this wonderful opportunity. I am looking forward to becoming a part
of Beirut Enterprises and working closely with you and the team.
Warm regards,
Samar El-Hassan
Critical Reading Comprehension Questions:
1. How does Samar El-Hassan begin her email to show appreciation for the job offer?
2. What strategy does Samar use to convey her enthusiasm about joining Beirut Enterprises?
3. How does the writer ensure that she is on the same page with the employer regarding the
start date and any potential prerequisites?
4. In what ways does Samar emphasize her alignment with the company's vision and goals?
5. Analyze the tone of the email. Is it formal, informal, or a mix of both? Provide evidence
from the email to support your answer.
22
Exercise Four:
Read the following email and answer the questions that follow:
Subject: No Thanks
Hey,
Thanks for the chat the other day. I've thought about it and I'm gonna pass on the job. Got
another offer that's just better for me. No hard feelings, right? Maybe we can catch up some other
time.
Cheers,
Noha
Critical Reading Comprehension Questions:
1. How does the subject line of the email set the tone for the message? Is it appropriate for a
professional setting?
2. What elements of politeness or professionalism are missing from the email?
3. How does the writer convey the reason for declining the job offer? Is this explanation
sufficient and clear?
4. How might the recipient of this email feel after reading it? What could the writer have
done to ensure the recipient understands the decision without feeling undervalued?
5. Considering the context is Lebanese, are there any cultural or contextual nuances that the
writer should have taken into account when crafting this message?
23
Exercise Five:
Read the following email and answer the questions that follow:
Subject: Re: Job Offer at CedarTech Solutions
Dear Mr. Fares,
I hope this message finds you well. I would like to express my sincere gratitude for offering me
the position of Marketing Manager at CedarTech Solutions. The interview process was
enlightening, and I genuinely enjoyed learning more about the company's vision and the team's
dedication.
After careful consideration and discussions with my family, I have decided to pursue another
opportunity that aligns more closely with my long-term career goals. This decision was not easy,
given the impressive nature of CedarTech Solutions and the warmth I felt during our interactions.
I deeply appreciate the time and effort you and your team invested in getting to know me. I hope
our paths cross again in the future, and I wish CedarTech Solutions continued success in all its
endeavors.
Warm regards,
Layla Nasr
Critical Reading Comprehension Questions:
1. Which approach does Layla use to convey the bad news in her email?
2. How does Layla begin her email to set a positive tone before delivering the bad news?
3. What reasons does Layla provide for her decision to decline the job offer?
4. How does Layla express her appreciation for the interview process and the company?
5. Based on the tone and content of the email, how do you think Mr. Fares might feel after
reading it?
24
Exercise Six:
Read the following email and answer the questions that follow:
To: Mr. Sami Haddad
From: Nadia El-Khoury
Date: August 9, 2023
Subject: Resignation from my Position as Marketing Manager at Beirut Enterprises
Dear Mr. Haddad,
I hope this letter finds you well. I would like to start by expressing my deep gratitude for the
opportunities and experiences I have gained at Beirut Enterprises. Working here has been an
enriching journey, filled with challenges and growth. The team's dedication, our shared
successes, and the company's vision have always inspired me.
However, after careful consideration and discussions with my family, I have decided to pursue a
new professional opportunity that aligns more closely with my long-term career aspirations. This
decision was not made lightly, and it took me a significant amount of time to come to this
conclusion.
I regret to inform you that I am resigning from my position as Marketing Manager, effective
September 9, 2023. I am committed to ensuring a smooth transition, including training a
successor or assisting in finding a suitable replacement.
I cherish the memories, skills, and friendships I have made here. I am hopeful that our paths will
cross again in the future. Please know that I will always be an ambassador for Beirut Enterprises
and its values.
Warm regards,
Nadia El-Khoury
Critical Reading Comprehension Questions:
1. How does Nadia begin her letter to provide a buffer before delivering the bad news of
resigning?
2. What reasons does Nadia provide for her decision to resign?
3. How does Nadia convey the bad news in her letter?
4. What steps does Nadia offer to ensure a smooth transition after her departure?
5. Based on the tone and structure of the letter, how would you evaluate Nadia's approach to
delivering the news of her resignation?
25
Exercise Six:
Read the following email and answer the questions that follow:
Beirut, August 7, 2023
Ms. Lina Haddad
Director of Operations
Beirut Innovations
Beirut, Lebanon
Dear Ms. Haddad,
I hope this letter finds you well. I am writing to formally announce my resignation from Beirut
Innovations, effective two weeks from today, on August 21, 2023.
Over the past three years, I have been fortunate to work with a dedicated team and have learned
immensely from the projects we've undertaken. My decision to resign is based on personal
reasons and a new opportunity that aligns more closely with my long-term career goals.
I want to assure you that I am committed to ensuring a smooth transition. I am willing to train
my successor and provide all necessary documentation to ensure continuity in my role.
I deeply appreciate the opportunities and experiences I've had at Beirut Innovations. I am
grateful for your leadership and guidance, and I hope to carry forward the values and skills I've
acquired here into my next venture.
Thank you for your understanding, and I hope our paths cross again in the future.
Warm regards,
Sami Nassar
Critical Reading Comprehension Questions:
1. What strategy does Sami Nassar use to convey his resignation? Is it direct or indirect?
2. How does Sami address potential concerns of the company regarding his departure?
3. What reasons does Sami provide for his resignation? Are they specific or general?
4. How does Sami express his gratitude and appreciation towards the company and Mrs.
Haddad?
5. Based on the tone and content of the letter, how would you evaluate Sami's overall
experience at Beirut Innovations?
26
Part Two:
Writing Exercises
27
Chapter 6 – Persuasive Writing Situations
Exercise One:
Introducing a New Eco-friendly Packaging Solution
•
Strategy: Direct
•
Context: You are the Sustainability Manager at "Cedar Foods," a renowned Lebanese
food production company based in Beirut. Recently, you attended a sustainability
conference in Europe and discovered an innovative, eco-friendly packaging solution
made from recycled materials. This packaging not only reduces the company's carbon
footprint but also aligns with the growing trend of environmentally-conscious
consumption in Lebanon.
•
Recipient: sami.haddad@cedarfoods.lb
Prompt: Craft an email to Mr. Sami Haddad, the CEO. Use the AIRA technique to highlight the
environmental and branding benefits of this packaging. Mention the success stories from
European brands and suggest a meeting with the packaging supplier during their upcoming visit
to Lebanon.
Exercise Two:
Proposing a Remote Work Policy
•
Strategy: Indirect
•
Context: You are a Project Manager at "LebTech Innovations," a leading IT company in
Tripoli. Given the traffic congestion and the increasing digital infrastructure in Lebanon,
you believe that a flexible remote work policy can increase employee productivity and
satisfaction.
•
Recipient: noura.fares@lebtechinnovations.lb
Prompt: Compose an email to Ms. Noura Fares, the HR Manager. Begin with the success stories
of remote work from global tech giants, delve into the potential benefits for your company (such
as reduced overheads and increased employee retention), and propose a three-month pilot remote
work program for one of the departments.
28
Exercise Three:
Sales Message: Introducing a New Olive Oil Product
•
Strategy: Direct
•
Context: You are the Sales Director at "Bekaa Gold," an olive oil production company.
Your team has just launched a premium olive oil line sourced from ancient olive trees in
the Bekaa Valley, known for their rich flavor profile.
•
Recipient: karim.abouzahr@finestores.lb
Prompt: Draft a persuasive sales email to Mr. Karim Abouzahr, the procurement manager of
"Fine Stores," a leading supermarket chain in Lebanon. Use the AIRA technique to emphasize
the unique selling points of your olive oil, share testimonials from renowned Lebanese chefs, and
propose an exclusive in-store tasting session for their customers.
Exercise Four:
Organizing a Team-building Trip to Byblos
•
Strategy: Indirect
•
Context: You are the Communications Lead at "Creative Minds," an advertising agency
in Jounieh. Given the tight deadlines over the past few months, you've noticed a dip in
team morale. You believe a team-building trip to the historic city of Byblos could
rejuvenate the team and foster better collaboration.
•
Recipient: lina.ghosn@creativeminds.lb
Prompt: Pen an email to Ms. Lina Ghosn, the Creative Director. Start by discussing the palpable
tension and fatigue within the team, present research on the benefits of team-building activities,
and suggest a curated day-trip to Byblos, including workshops and leisure activities.
Exercise Five:
Advocating for a Health and Wellness Program
•
Strategy: Direct
•
Context: You are the Employee Engagement Specialist at "Corporate Hub Lebanon," a
business consultancy firm in Beirut. After attending a week-long workshop on workplace
wellness in Dubai, you're convinced that a health and wellness program can significantly
boost employee performance and well-being.
•
Recipient: ali.taleb@corporatehub.lb
29
Prompt: Write an email to Mr. Ali Taleb, the COO. Use the AIRA technique to share insights
from the Dubai workshop, provide data on how wellness programs have improved employee
output in similar firms, and propose a collaboration with a local wellness consultancy to initiate a
pilot program.
30
Chapter 7 – Negative Writing Situations
Exercise One:
Delayed Product Shipment
Strategy: Indirect
Context: You are the manager of "Cedar Electronics," a renowned electronics store in Beirut's
bustling Hamra Street. Due to unexpected disruptions at the port, combined with a nationwide
transportation strike, there's a significant delay in the shipment of the latest "LebPhone X"
smartphones. Many customers, excited about its unique features tailored for the Lebanese
market, have pre-ordered this model.
Recipient Email Address: customer.service@cedarelectronics.lb
Prompt: Write an email to a client named Rania, who pre-ordered five units for her family.
Inform her about the delay, delve into the reasons without overwhelming her with jargon, and
propose a solution or compensation, such as a discount or complimentary accessories.
Exercise Two:
Cancellation of Annual Company Retreat
Strategy: Direct
Context: You're part of the HR team at "Lebanese Olive Oil Co.," a prestigious company in Tyre
known for its premium olive oil exports. Every year, the company organizes a retreat to Byblos,
complete with team-building activities and historical tours. However, due to unexpected budget
constraints and a decline in exports, this year's retreat has to be canceled.
Recipient Email Address: all.staff@leboliveoil.lb
Prompt: Craft an email to all employees explaining the tough decision to cancel the retreat.
Emphasize the company's financial health, express genuine regret, and hint at brainstorming
sessions where employees can suggest cost-effective team-building alternatives.
Exercise Three:
Denial of a Promotion Request
Strategy: Indirect
Context: You're the department head at "Beirut Tech Solutions," a pioneering IT firm located in
the heart of Achrafieh. Sami, a dedicated employee known for his innovative solutions, recently
requested a promotion. After thorough discussions with the board and considering the current
restructuring, it's been decided to retain him in his current role.
31
Recipient Email Address: sami.hassan@beiruttech.lb
Prompt: Write a heartfelt email to Sami. Begin by acknowledging his undeniable contributions,
delve into the broader company changes that influenced the decision, and provide constructive
feedback, suggesting a mentorship program to prepare him for future leadership roles.
Exercise Four:
Price Increase for Services
Strategy: Direct
Context: You're the proud owner of "LebLandscapes," a landscaping and gardening service in
Tripoli, known for its fusion of modern and traditional Lebanese garden designs. Due to the
rising costs of imported plants and a new government tax on small businesses, you're compelled
to raise your service prices by 10%.
Recipient Email Address: loyal.clients@leblandscapes.lb
Prompt: Draft an email to your longstanding client, Nadia, who's been with you since your first
project. Break down the reasons for the price increase, ensuring she understands the external
pressures. Reassure her of the continued quality and uniqueness of your designs and offer a
loyalty discount on her next project.
Exercise Five:
Termination of a Partnership
Strategy: Indirect
Context: You're the CEO of "Cedar Fashion House" in Sidon, a brand celebrated for its blend of
Lebanese tradition and contemporary fashion. For a year, you've collaborated with "Fabrics de
Liban," a fabric supplier. However, recent batches have had consistent quality issues, leading to
returns and brand reputation challenges.
Recipient Email Address: supplier@fabricsdeliban.lb
Prompt: Compose a detailed email to the supplier. Start by reminiscing about the initial
successful collaborations, then provide specific examples of the recent quality issues. Emphasize
the importance of brand reputation and express hope that they'll address their quality control.
End on a positive note, suggesting a potential revisit of the partnership once they've made
improvements.
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Chapter 11 – Business Presentations
Exercise One: Launching a New Lebanese Restaurant
Context: You are a budding entrepreneur in Beirut, and you've just opened a new Lebanese
restaurant that offers a fusion of traditional and modern Lebanese cuisine. You're presenting to a
group of potential investors and local influencers to gain support and publicity.
Topic: "The Future of Lebanese Cuisine: Introducing [Your Restaurant's Name]"
Purpose: To persuade potential investors and influencers to support and promote your restaurant.
Audience: Potential investors, food bloggers, and local influencers.
Prompt: Draft a business presentation introducing your restaurant, highlighting its unique
selling points, and explaining why it represents the future of Lebanese cuisine.
Exercise Two: Promoting a Lebanese Eco-Tourism Initiative
Context: Lebanon's natural beauty, from its mountains to its coastline, is under threat from
pollution and overdevelopment. You're part of an eco-tourism initiative aiming to promote
sustainable tourism.
Topic: "Rediscover Lebanon: An Eco-Tourism Revolution"
Purpose: To persuade travel agencies and local businesses to support and join the eco-tourism
initiative.
Audience: Travel agencies, hoteliers, and local business owners.
Prompt: Draft a presentation that highlights the benefits of eco-tourism for Lebanon's economy
and environment, showcasing how it can be a sustainable model for the future.
Exercise Three: Introducing a Lebanese Tech Startup
Context: You are the CEO of a Lebanese tech startup that has developed an app to connect local
artisans with global markets.
Topic: "Bridging Cultures: Connecting Lebanese Artisans to the World"
Purpose: To attract potential investors and partners for your tech startup.
Audience: Venture capitalists, tech enthusiasts, and potential business partners.
Prompt: Draft a presentation that introduces your app, explains its functionality, and highlights
its potential to revolutionize the way Lebanese artisans sell their products.
33
Chapter 12 – The Job Search, Résumés, and Cover
Letters
Exercise One:
Converting a resumé into a Cover Letter
Context: A Lebanese pharmaceutical company, "PharmaLeb Solutions", is looking for a Product
Manager to oversee the launch of a new line of medications. They require someone with a strong
background in pharmaceuticals, excellent communication skills, and a proven track record of
managing product launches.
Prompt:
Using the provided CV of Sami Choucair, write a cover letter addressed to PharmaLeb Solutions
expressing interest in the Product Manager position.
Job Ad:
Position: Product Manager
Company: PharmaLeb Solutions
Location: Beirut, Lebanon
Responsibilities:
•
Oversee the launch of a new line of medications.
•
Collaborate with the R&D and Marketing teams.
•
Ensure compliance with health regulations.
•
Manage budgets and timelines for product launches.
Requirements:
•
Bachelor's degree in Pharmacy or related field.
•
Minimum of 5 years of experience in the pharmaceutical industry.
•
Strong communication and leadership skills.
•
Proficiency in English and Arabic.
34
Name: Sami Choucair
Address: 123 Cedar Street, Beirut, Lebanon
Contact: +961 1 234567 | sami@email.com
Profile:
Pharmacist with 7 years of experience in the pharmaceutical industry. Proven track record of
managing product launches and collaborating with cross-functional teams. Fluent in English
and Arabic.
Work Experience:
•
•
Senior Product Associate, MedLeb Pharmaceuticals, Beirut (2018-2023)
•
Managed the successful launch of 3 new medications.
•
Collaborated with R&D to ensure product quality.
•
Coordinated with marketing teams for promotional strategies.
Pharmacy Assistant, HealthPlus Pharmacy, Beirut (2016-2018)
•
Assisted customers with medication inquiries.
•
Managed inventory and stock.
Education:
•
BS in Pharmacy, Lebanese International University (2011-2016)
Languages:
•
Fluent in English and Arabic.
35
Exercise Two:
Converting a Cover Letter into a CV
Context: A leading Lebanese accounting firm, "Beirut Numbers Co.", is hiring an accountant to
manage their growing portfolio of international clients.
Prompt:
Using the information provided in Layla Fares' cover letter, create a detailed CV.
Cover Letter:
Dear Hiring Manager,
I am writing to express my interest in the Accountant position at Beirut Numbers Co. With a
Bachelor's degree in Accounting from the Lebanese American University and over 4 years of
experience in financial roles, I believe I am a strong fit for this role.
During my tenure at FinLeb Associates, I managed accounts for over 20 clients, ensuring timely
financial reporting and compliance with international standards. My fluency in both English and
Arabic has allowed me to effectively communicate with clients from diverse backgrounds.
I am proficient in using accounting software like QuickBooks and Tally, and I have a keen eye
for detail, ensuring accuracy in all financial documents.
Thank you for considering my application. I look forward to the opportunity to discuss how my
skills align with the needs of Beirut Numbers Co.
Sincerely,
Layla Fares
36
Exercise Three:
Crafting Your Own résumé
Write your own résumé including the following details:
•
Name
•
Title (e.g., Marketing Specialist, Software Developer, etc.)
•
Address
•
Contact Information (Phone number and Email)
•
Profile (A brief summary of your professional background)
•
Work Experience (List your jobs, roles, and key responsibilities)
•
Education (Your academic qualifications)
•
Computer Skills (Software or tools you're proficient in)
•
Soft Skills (e.g., Communication, Teamwork, etc.)
•
Languages (Languages you speak and your proficiency level)
•
List of 3 Referees (Names and contact details of people who can vouch for your
professional abilities. Remember to always ask for permission before listing someone as
a referee.)
37
Chapter 13 – Interviews and Follow-up
Exercise One:
Context: You are a recent graduate from the Lebanese International University with a degree in
Marketing. Two weeks ago, you submitted your resume to "CedarTech Solutions," a leading tech
firm in Beirut, for the position of a Junior Marketing Executive. You have not received any
feedback yet.
Recipient Email: hr@cedartechsolutions.lb
Prompt: Using the direct approach, write an email to the HR department of CedarTech
Solutions to follow up on your resume submission. Ensure you mention the position you applied
for, the date of submission, and express your continued interest in the role.
Exercise Two:
Context: You recently had an interview for the role of Financial Analyst at "Beirut Banking
Corp" in downtown Beirut. It's been a week since the interview, and you've not heard back.
Recipient Email: recruitment@beirutbankingcorp.lb
Prompt: Using the direct approach, draft an email to the recruitment team of Beirut Banking
Corp to follow up on your recent job interview. Mention the date of the interview, the position
you interviewed for, and reiterate your enthusiasm for the role.
Exercise Three:
Context: You've received a job offer from "Lebanese Fashion House," a renowned fashion brand
in Lebanon, for the role of Brand Manager. The offer aligns with your career aspirations and
compensation expectations.
Recipient Email: careers@lebanesefashionhouse.lb
Prompt: Using the direct approach, craft an email to the HR manager of Lebanese Fashion
House to formally accept the job offer. Make sure to express your gratitude and eagerness to start
the role.
Exercise Four:
Context: You've been offered a position as a Sales Executive at "Lebanon Luxury Autos," a
premium car dealership in Beirut. However, after careful consideration, you've decided to pursue
another opportunity that aligns more closely with your long-term goals.
Recipient Email: jobs@lebanonluxuryautos.lb
38
Prompt: Using the indirect approach, draft an email to the hiring manager of Lebanon Luxury
Autos to politely decline the job offer. Begin with a positive note, expressing gratitude for the
offer, before gently conveying your decision.
Exercise Five:
Context: You've been working as a Project Manager at "Beirut Builders," a construction
company in Lebanon, for the past three years. You've recently decided to pursue higher studies
abroad and need to resign from your position.
Recipient Email: manager@beirutbuilders.lb
Prompt: Using the direct approach, write a resignation email to your manager at Beirut
Builders. Clearly state your intention to resign, provide a reason, and offer to assist during the
transition period.
Exercise Six:
Context: You are an Accountant at "Lebanese Lights," a lighting solutions company in Tripoli.
Due to personal reasons, you've decided to move to another city in Lebanon and need to resign
from your current position.
Recipient Email: financehead@lebaneselights.lb
Prompt: Using the indirect approach, draft a resignation email to the head of the finance
department at Lebanese Lights. Start by expressing your gratitude for the experiences and
opportunities you've had at the company before gently conveying your decision to resign.
39