Ibrahim Shahid
The problem with this as is that it uses racism in which a supermodel, Kendall Jenner,
saves a problem in a way where a narrative is being played in which supermodels and
very wealthy people can always solve a problem with their fortune. Moreover, it divides
people up by their physical appearances as well and shows a social gap in society.
Pepsi wanted to share an idea that Pepsi unites people together during tough times, or
in this case a protest. Moreover, they wanted to demonstrate that Pepsi can ensure
happiness among people regardless of diversity.
A rhetorical concept can be used by eliminating the rhetoric of race by changing the
narrative from a protest to a more relaxed environment. An example could be a
Christmas party.
The expected result is that there will be no more racism, and it would pursue a di erent
narrative. This is because it would show that Pepsi does not interfere with less diverse
environments. Moreover, it would prevent people from being divided, as in a relaxed
environment people are much more content.