Indonesian Ice Tea Summons Customers Protest Too Sweet Drinks
CNN Indonesia
Sunday, 25 Sep 2022 13:04 WIB
Jakarta, CNN Indonesia -- PT Es Teh Indonesia Makmur (a franchise company, similar to Starbucks
but tea) sent a subpoena to customers who criticized their drink products as being too sweet. The
company, which is led by Nagita Slavina (a prominent Indonesian celebrity), considers the protest
submitted by a customer named Gandhi via the @Gandhoyy Twitter account to be inappropriate. In
a copy of the summons that Gandhi uploaded, the company considered Gandhi's statement on the
taste of the product to be subjective. In addition, other options have also been customized according
to consumer needs.
"So it is inappropriate to state that Chizu Red Velvet products (drinks) such as sugar weighs 3 kg. We
consider this statement to be able to provide false and/or misleading information to consumers/
public," wrote Brian Michel's company legal team who signed the subpoena. The company also felt
insulted by the words "animal" and other unkind words written by Gandhi. On that basis, PT ES Teh
Indonesia issued a subpoena and asked Gandhi to delete his uploads which were critical of their
products. "We hereby warn and strongly rebuke you to immediately delete and clarify statements
(tweets) on your personal twitter account, no later than 2x24 hours from the date of this letter," the
company wrote. After receiving a subpoena from PT Es Teh Indonesia, Gandhi later apologized and
deleted the upload containing criticism of the sugar content of the Indonesian Es Teh drink. He
admitted that he had denounced Indonesian Ice Tea products, causing the company's losses.
"I myself want to apologize to PT. ES Teh Indonesia Makmur because I have made a tweet that has
been widely discussed by the public related to one of its products, namely 'Chizu Red Velvet," he
wrote on his Twitter account @Gandhoyy, Sunday (25/9). "I have an opinion and at the same time
vilify the name of the product, providing wrong information, its contents, and the name of the
company. Once again I apologize for the tweet I made for defaming the good name of PT. ES Teh
Indonesia Makmur," he continued. CNNIndonesia.com has contacted Gandhi and PT Es Teh
Indonesia. However, the two parties concerned have not responded.
Source: "Es Teh Indonesia Somasi Pelanggan Protes Minuman Terlalu Manis" selengkapnya di sini:
https://www.cnnindonesia.com/ekonomi/20220925120107-92-852325/es-teh-indonesia-somasipelanggan-protes-minuman-terlalu-manis.
The Difference Between Eiger and Esteh Indonesia Responds to Consumer
Criticism
27 September 2022 10:29
Esteh Indonesia was widely discussed after choosing to subpoena consumers who criticized one of
their products.
This conflict began when twitter user @Gandhoyy wrote his opinion about the Chizu Red Velvet
drink product which he said contained 3 kilograms of sugar and was too sweet.
This tweet prompted Esteh Indonesia to issue a subpoena which made the company flooded with
criticism on social media. Esteh's party demanded the account owner to clarify and delete the
upload.
Via Twitter, the owner of the @Gandhoy account apologized to PT Esteh Indonesia Makmur for
causing harm and criticizing the products consumed.
"Good morning, introduce me to Gandhi as the owner of the twitter account @Gandhoyy who a few
days ago I made an unpleasant tweet to the beverage company PT Esteh Indonesia Makmur in which
I denounced the products I consumed which caused harm to the related beverage company," he
wrote. on Sunday (25/9).
This is not the first time consumers have had problems with brands due to criticizing a product on
social media. The brand manufacturer of outdoor activity support equipment, PT Eigerindo Multi
Industrial Products or Eiger Indonesia, has also given an objection letter to one of the Youtubers who
made a review.
Brand Eiger Responds to Consumer Criticism
The case of Eiger's objection letter began when a Twitter user named Dian Widiyanarko tweeted
through his account @duniadian on Thursday, January 28, 2021.
In the thread, Dian admitted that she received an open letter from PT Eigerindo Multi Produk
Industri regarding the content uploaded on her YouTube channel.
Eiger considers the quality of the video review that Dian made is not good and asks to remove (take
down) the video. He reviews Eiger eyewear products that are used for cycling.
This content is free and Dian gave positive comments on her experience using the product. In the
end, he refused to remove the content.
After the objection letter went viral, Eiger apologized to both Dian and the public. The CEO of Eiger,
Ronny Lukito, said what he was doing was not right. They intend to give advice to consumers who
are reviewing products but the way is wrong.
“Since this incident went viral, many people have wondered if this was a one-sided action by our
legal team. For that, allow me to explain that the objection letter is purely a directive from me and
not the fault of our legal team, especially Hendra or Femmy Vandriansyah whose names are being
mentioned," said Ronny in an Instagram TV broadcast on Instagram, Friday (5/2). ).
Ronny said that previously the directive to send an open letter had been rejected by his company's
internal team that the action was wrong. However, he insisted on giving warning letters to several
content creators, including Dian Widianarko regarding the poor quality of the videos he made.
''Actually, the internal team has warned and explained that this step is not correct and appropriate.
However, at that time I still insisted on running. For this incident, no one is to blame. Obviously what
is wrong is that I and I as the CEO are fully responsible for this incident,'' said Ronny.
Ronny said the incident was a meaningful lesson for him as the leader of PT Eigerindo. He also
promised to change himself into a wiser and less arrogant person.
With this incident, Ronny said he would improve the procedures for communicating and adapting in
the digital world. Not only that, he also said he would learn and listen to young people about today's
digital world.
Through the IG TV, Ronny also revealed that his party would openly accept criticism and suggestions
regarding the company's products.
Here are the reasons and the official statement delivered by the CEO of Eiger, Ronny Lukito, at that
time:
On behalf of the company PT Eigerindo Multi Produk Industri (MPI), as the company that oversees
the EIGER Adventure brand, we humbly express our deepest apologies to the public for the problems
that occurred.
In this regard, there are several things we can say:
The letter uploaded via the @duniadian twitter account is actually sent from by our internal team.
We are aware that what we are doing is not right and wrong. Indeed, our initial intent and purpose
was to provide feedback to reviewers to make it even better. But again, we realized that our delivery
method was wrong.
Once again we sincerely apologize to the Eigerians. May God always be with our good intentions.
Source: https://kumparan.com/kumparanbisnis/beda-eiger-dan-esteh-indonesia-sikapi-kritikkonsumen-1ywH3mcmynF/full
Trending on Twitter, Eiger Product Reviews Lead to Complaints
Lazyra | Saturday, 30/01/2021 14:01 WIB
The discussion about "Eiger" topped the list of trending topics on Twitter social media, Friday
(29/1/2021) afternoon. At least 52,000 more tweets from citizens discussing the topic of "Eiger". The
hectic discussion about Eiger stems from the upload of YouTuber Dian Widiyanarko (@duniadian) on
social media regarding the objection letter that Eiger sent to him because of a product review video
uploaded by Dian. Here's the chronology. Here are five facts about the "Eiger case" that is being
discussed by netizens:
•
1. Starting
from a review of eyewear products
Before receiving the objection letter, Dian initially made a video about the review of EIGER Kerato
glasses on August 31, 2020 through her YouTube channel, @duniadian. Later, he shared that he
bought the reddish yellow glasses because they fit his face shape. He also wrote that these facial
features made it difficult for him to find the right glasses. "Because nothing fit, I went to the Eiger
store. He made glasses too, finally I tried one of the glasses, it fit," he said as reported by
Kompas.com, Thursday (28/1/2021). Dian also praised that the bicycle glasses she bought were quite
right in terms of price. Not only that, Dian also said that Eiger products have cool accessories on the
yellow glass and flexibility on the ear mounts.
2. Received an objection letter via e-mail
Instead of getting appreciation, Dian was actually presented with a Letter of Objection by Eiger
which was sent via electronic mail (e-mail). He couldn't believe it anymore, the letter was only sent
after almost 5 months since Dian's eyeglass review video was uploaded on YouTube in August last
year. To Kompas.com, Dian explained this. "Yes, the letter is dated December 23, 2020, but the
letterhead number 2021 is ambiguous. While the delivery date is today, Thursday (28/1/2021) at
14.03 WIB," said Dian.
3. Dian will not buy Eiger products again
Furthermore, Dian revealed that she decided not to buy Eiger brand products. Not only that, he is
already disappointed and will not review Eiger products again. "Let only five-star YouTubers with
advanced tools review your products," said Dian. Dian also admitted that in her review she was not
endorsed by Eiger at all.
4. Eiger gets scorn from netizens
A number of netizens scorned the Eiger's treatment of its consumers. One of them is Tirta Mandira
Hudhi or known by the name of Dr. Tirta. Through his Instagram account, Tirta wrote that local
brands should be happy if someone reviews their products honestly. Especially if the customer who
reviewed also bought the product himself. "The customer has bought it. No endorsement. Pay.
Review. Must be happy for the brand to get awareness." "But I just found out. There is a brand that
is angry with the customer because of an 'honest review' and giving this kind of summons." "Well
@eigeradventure your brand is really big. I admit it. Local brands are great. But this is not how they
treat customers who review," he wrote.
5. Eiger apologizes
Regarding the viral upload, the CEO of PT Eigerindo MPI, Ronny Lukito, apologized for what
happened to Dian Widiyanarko. "On behalf of the company PT Eigerindo Multi Produk Industri (MPI),
as the company that oversees the EIGER Adventure brand, we humbly convey our deepest apologies
to the public for the problems that occurred," said Ronny in an official statement received by
Kompas.com, Thursday, (28/1/2021). He confirmed that the objection letter sent to Dian
Widiyanarko was indeed sent by the internal party of PT Eigerindo MPI. Ronny admitted that what
he did was wrong and wrong. "Actually, our initial intention and goal was to provide feedback to
reviewers to make it even better. But once again, we realized that our delivery method was wrong,"
he continued. With this incident, he expressed his deepest apologies to loyal Eiger or Eigerian
customers.
Source: https://lider.id/artikel/15066/Trending-di-Twitter-Review-Produk-Eiger-Berujung-Somasi/
Erigo's Local Brand Story Could Appear in New York's Times Square
Millennial
25 March 2021 19:12
The local brand Erigo is again in the spotlight after its advertisement was displayed in Times Square,
the heart of the city that is never quiet from the hustle and bustle of New Yorkers, United States
(US).
Deray as Erigo's Communication Manager said that the brand, which was founded by Muhammad
Sadad in 2011, can exist in New York because it is running a campaign there.
"Actually, it's a bit hockey too. We got the opportunity to place an ad there. We tried to take it. But
how do the ads represent Indonesia," he said to the coil, today Thursday (25/3).
Deray said that he and the Erigo team didn't expect the response from the Indonesian people to go
viral. Even the Minister of Tourism and Creative Economy Sandiaga Uno also uploaded it on his
Twitter.
Erigo also took advantage of the opportunity to advertise in Times Square to show his support for
Stop Asian Hate in the US. This movement arose because throughout the COVID-19 pandemic, Asian
citizens there were shrouded in fear and became the target of acts of racism.
"We are trying to get involved here. So we don't just look at it from a commercial perspective, but
after all, we are an Indonesian brand and from Asia as well," said Deray.
Local Brands Can Go Global
With the emergence of Erigo in New York, Deray said that his party also hopes to open opportunities
for local brands and Indonesian MSMEs to further explore opportunities abroad.
At the same time, I want to prove that Indonesian products are of high quality and not inferior to
foreign brands.
"So this may be one way to open it. The main goal is not only Erigo, we want Indonesia to progress,"
he said.
The advertisement, which has been displayed in the Times Square area, is also part of the new Erigo
collection, which is planned to be launched in the near future.
"Incidentally, the theme is American sports. So there will be several designs (which feature) Mike
Tyson, Muhammad Ali, to Michael Jordan," he continued.
Source: https://kumparan.com/millennial/cerita-brand-lokal-erigo-bisa-muncul-di-times-squarenew-york-1vQMlUXemia/full