ASSIGNMENT 1
Name: Tabina Nayla Hashiko
Student ID: 013202000047
What is Media Studies?
By its definition, Media Studies is the analysis of the images, sounds and text we experience via
the media, and the effects these images, sounds and text have on us, the audience. It involves
looking closely at individual media texts (such as movies, YouTube channels, TV shows, mobile
phone games, pop songs etc), or what I’m more familiar with; Mass Media, that I learned on
Cultural Studies & Semiotics in the previous semester.
Media studies draws upon theories, methods, and approaches from fields such as cultural studies,
sociology, anthropology, psychology, and communication studies. It’s a broad field of studies
that deals with the history, content and impact of various collective communication methods and
tools. It includes both the analysis of images, sound and text, but also the technical side of
effectively delivering media to audiences.
Types of Media:
Media can be classified into four types: Print Media (Newspapers, Magazines), Broadcast Media
(TV, Radio), Outdoor or Out of Home (Billboards, Boarding, Neon signs), Media Internet (Social
Media, YouTube channels)
As to the Pros and Cons of learning Media Studies, first, Media studies can develop critical
thinking skills by encouraging us to analyze and question media content and messages.This skill
set is valuable in various fields and professions. In this digital era, there’s also a wide range of
career opportunities available for this field, like journalists, public relations, film & televisions,
etc. This field equips us with theoretical knowledge and practical skills that are relevant in
today's media professions. The cons, on the other hand, The media landscape is constantly
evolving, driven by technological advancements and changing audience behaviors. This
fast-paced nature of the field can make it challenging to keep up with the latest trends and
developments.