MA K E UP
THROUGH DECADES
english.twinkle
1940s makeup was polished but actually quite
natural. Foundation or powder was kept subtle
with just a little colour to the cheeks. Eyebrows
were subtly shaped to medium thickness, brushed
and filled in. The shape was quite natural and
rounded. The look was very slight on eye-shadow
and only very neutral colours were used, always
finished with a little mascara. The most bold
choice would be the compulsory red lipstick,
whether it was the classic pillar box red or other
variations on the tones of pink, orange or brown.
40'S
STYLE
english.twinkle
The 1950s still retained the air of natural elegance
from the 1940s, but took it to the next level of glam.
Lips were still red but a little fuller and with lip liner.
Foundations and powders gave a little more
coverage and cheeks were given a very subtle rose
glow. The main shift was in eyes. Eyebrows were full
and definitely arched, with a slightly longer 'tail'. Eye
colour was still subdued and neutral with greys and
browns, but winged eyeliner was a must. Many
women would also follow the trend of using their dark
brown eye pencil to copy Marilyn's famous beauty
spot.
50'S
STYLE
english.twinkle
60'S
STYLE
The 1960s makeup look was ALL about the eyes. Pale and
pastel shades would be worn on the eye lid with a darker
shading in the crease for definition and depth. Eyeliner
would often be worn very thick both above and below the
eyes and tonnes of mascara would be added. Big thick
clumpy lashes were all the rage! False eyelashes also
helped to create these dramatic looks. Skin and lips were
pale in comparison, with very pale pinks popular in
lipsticks. The more natural the skin coverage the better
and overall the look was very much based on baby doll
faces.
english.twinkle
Twiggy
Cher
70'S
STYLE
THE ICONIC 1970S MAKEUP LOOK WOULD FEATURE A PASTEL OR SHIMMER SHADE ON THE EYES,
SUCH AS A SILVER OR ICE BLUE. EYEBROWS BECAME MUCH THINNER PENCIL BROWS,
INFLUENCED BY THE BIG 1920S RESURGE OF THE ERA. SKIN WOULD BE WARM TONED WITH A
LITTLE BRONZER FOR A SUN KISSED LOOK AND A SUBTLE FLASH OF BLUSHER WOULD ALSO BE
USED ON THE CHEEKS. SOME LOOKS WOULD CALL FOR THE THICK EYELINER OF THE 60S BUT IT
WASN'T AS WIDELY USED OR DEFINED. BROWN MASCARA WAS MORE POPULAR THAN BLACK,
GOING BACK TO THAT NATURAL VIBE. LIPS WOULD BE ON THE PINKS, RED AND PURPLE TONES
AND HI-SHINE GLOSS WAS EXTREMELY POPULAR. SOME LIP GLOSSES EVEN CAME IN FLAVOURS
FOR THE FIRST TIME, LIKE MINT, FRUIT OR BUBBLEGUM. FRESH AND GLOWING WAS THE DESIRED
LOOK.
english.twinkle
80'S
STYLE
There was really only one element of 80s makeup
that was natural and that was eyebrows - they would
be quite bushy and brushed, with minimal grooming
required. Other than that, the make up look was far
from natural. Blusher was used very strongly and
there was nothing subtle about it! Not only tanned
pinks were used anymore but also bright neon pinks
and even strong purples and violets were used to
sculpt and shade the face. Lips had moved from full
shine gloss to frosty shimmers. And of course, just like
the clothing of the eighties, there was no colours that
weren't worn together and clashing was
encouraged! That meant no matter what lip colour
you went for, there was still use of bright greens,
blues, pinks and yellows on the eyes. To inject even
more colour into the 80s beauty look, coloured
mascaras in blue and purple were also super
fashionable.
english.twinkle
90'S
STYLE
THE 1990S’ MAKEUP FOCUSED ON THREE
AREAS, THE EYEBROWS, THE EYES AND THE
LIP. THE EYEBROWS WERE TO BE DARK AND
DEFINED, EITHER WELL-PLUCKED OR BUSHY
AND NATURAL. THE EYES HAD A LIGHT SMOKEY
EYE LOOK, OFTEN IN SHADES OF BROWN AND
PURPLE BUT ALSO GREEN AND BLUE. AS FOR
MAKEUP OF THE 1990STHE LIPS, SHADES OF
APRICOT, BROWN, PURPLE AND RED WERE
POPULAR. IT WAS ALSO POPULAR TO DEFINE
THE LIPS’ LINES BY A DARK LIP LINER AND THE
REST OF THE LIP IN A LIGHTER COLOR. KIND
OF LIKE A OMBRE EFFECT BUT WITHOUT THE
SMUDGE!
english.twinkle
00'S
STYLE
The 00's makeup trends were very distinctive:
think heavy pink blush, ultra-thin arches, body
gliter, and high-contrast lip liner. People
applied rouge to the cheeks with a heavy hand
- the more colour, the better. Put frosted blue
eyeshadow, a tube of lip gloss, make overlyplucked eyebrows and extra bronzer - you'll
be the icon of 00's.
english.twinkle
And what about now?
english.twinkle
THANK
YOU
english.twinkle