Report for
Market Research
(Group 2)
By: Murtaza Ali, Saad, Maaz, Usman
Question 1: “ Which gaming
device do you use? “
Summary Result:
• As we can see from the pie chart, 48% of the
audience
had consoles and 36% had PC’s
while Mobile had the lowest rate of 16%.
• Most of the audience consisted of boys then
girls.
Action Plan:
Many gaming companies should now be heading
towards the console gaming by manufacturing
consoles and game CD’s, they should also make
more games for boys/men and reduce on PC and
mobile.
Question 2: “Is PC better then
Console?”
Summary Result:
• As we can see, more people have selected
PC as the preferred device while the
minority had chosen Console.
• Many of the responses were from PC
players (either they own their PCs or they
didn't own it, but tried on others PCs).
Action Plan:
Gaming Markets should now take initiative in
the producing these PC’s and making it
affordable for the average consumer as PC
prices are more than Consoles.
Question 3: “ What game
genre do you play?”
Summary Result:
• Result gathered show that the majority of the
public voted for multiplayer and the least
being battle royal.
Action Plan:
More gaming studios should be developing more
multiplayer games and focusing on how to
increase the experience of the consumer. Eg:
updating the game regularly.
Question 4: “What is the main
problem with Games?”
Summary Result:
• As we can see price is the largest problem with
gaming followed by In app purchases, hacking and
quality.
• The audience that voted for price are people who can’t
afford to pay a high amount for a 4 – 5 hour game.
Action Plan:
The gaming industry should be more focused on making
games more affordable for the average consumer and
make games which are longer.
Question 5: “Do you think teens
are allowed to play 18+ games?”
Summary Result:
• The majority of the people with voted “YES” i.e.
84%. While 16% voted for “No”.
• Many of the votes for “YES” were boys over the
age of 16/17.
Action Plan:
Game studios should make more 18+ games but
restricting the content which is not appropriate.
More controls should be added to verify the age
and restrict the content to children under 18+.
Question 6: What is the opinion
on gaming channels?
Summary Result:
• By looking at the data we can see that the
gaming channels have mostly positive
feedback.
Action Plan:
Influencers should be more focused on making
more gaming channels and giving quality content
to the consumer.
Problems when making the project:
1.
Members and tasks:
Since we were a group of 4 and tasks given
were little, we were confused on how to
separate them between each other.
Fortunately, we found the solution by pairing
members of our team and splitting work
between them.
2. Communication between team members:
This was a big problem as we were
communicating on a WhatsApp group, and
some members wouldn’t give responses
until the next day. We did address this by
requesting others to prepare the work for
the members in case they couldn’t execute
it.
Problems when making the project (cont.):
3. Students making jokes while
filling the form:
Many students were taking the form
for granted and some were even
abusing the answers. We solved this
issue by making extra copies to
distribute to those who were willing
to fill out the paper properly.