Colloquial Paper
Title
Visual communication for benefits of society.
Name – yash kupate
Class – TY BFA (AA)
Roll no. - 25
Subject – Theory
Guide – Prof. Mugdha kale
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Topic/Statement
2d Animation.
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Abstract
2d animation plays a very good role in intracting with people with its visual
communication. Its helps the society to explain its content in a very simple way to
interact with them in a very interesting way. With the hepls of it pictures and visual
language the message is sent to the audience is very interesting. 2D animation or frame
by frame animation is a combination of many frames to make a an animation clip. This
process is really long but loved by the audience group.
Key words
Animation, communication, visual, design, graphics, interaction.
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Introduction
2D, or two-dimensional animation, is a combination of artistic technique and media design that
creates the illusion of movement in a two-dimensional environment. By sequencing individual
drawings together over time, characters, backgrounds, objects, and effects look as if they are
moving. This is commonly done for animated movies and television, but it is also seen in video
games, websites, mobile apps, and advertisements.
It can be useful to draw images by hand before using 2D animation, also known as vector-based
animation. Computer software such as Adobe Photoshop, Adobe After Effects, and Toon Boom
Harmony are just a few of the industry standard programs for 2D animation. Therefore, it can be
beneficial to seek higher education in order to learn the technical skills needed.
Because of the blend of artistic and technical skills, degrees in fine arts, animation, graphic
design, digital art, and computer graphics are common options. Classes in 2D animation are
usually found as part of these larger programs. Foundational art courses, electives, portfolio
development, and studio time are also typical components of these types of programs.
When selling your product or service, it’s vital to make sure your customers understand
what exactly it is that you are selling. Its functionalities need to be broken down as most of
the tech products are abstract and cannot easily be understood. This is where a 2D animated
video can come to your rescue. They don’t require actors to be hired and all these are more
affordable than live action videos and can very easily be used to explain all the
functionalities in detail. They can help in turning abstract information into more tangible
form. Thus, making your product better understood by the target customers.
Importance of animation in business is not an ‘in-thing’ as it was very much there! Animation
blends ideas and emotions seamlessly to market a business among its audience. Be it for a DVD
or a detailed animated movie, animation is germane to business of different types.
However, what made animation ubiquitous over the 2 decades is 2D animation. As the name
suggests, it involves the creation of figures and their movements in a 2-dimensional artistic
space. And even in the age of 3D, this traditional form of animation still reigns over the i
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Conceptual Framework
2D Animation Is Perfect For Business
Over the years, we have had one unique tool: "animation." Multiple brands on the internet are
providing top-notch animation services or 2D animation for organizations. While animations
were previously made for entertaining and engaging the audience, now they are done for a
different job of entertaining and engaging while advertising a business. This safeguards
business growth and helps convert the audience to the business. Let's understand the top 7
reasons why 2D animation videos are perfect for businesses.
Effective Communication
When it comes to delivering the message to the audience in a concise, clear, and precise way,
animations have much more efficiency than other formats. With communication considered the
most important part of effectively running a business, using animations to send the message
across is the top option we have. Additionally, 2D animations ultimately deliver more
information for your prospects, so that they can comprehend the most sophisticated and
complicated concepts. You can easily use animations to communicate effectively between the
targeted audience and the brand.
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Higher User Engagement
One of the key reasons that 2D animations engage viewers so effectively is that they are
minimal, clear and do not overwhelm their audience. Their simple feel really puts viewers
at ease. But don’t be fooled into thinking that the message is therefore simple. This is not
the case.
Even a complex message can be conveyed in a short, attractive 2D animated video. This is
because of the profound information that the combination of audio and visuals in an
animation can communicate. Due to the multiple senses that can be appealed to with 2D
animated videos, they convey a message quickly and efficiently. This is fantastic for the
increasingly fast-paced world we live in, as your video can get to the point fast, so busy
users do not click away.
Better Conversion Rates
Research has shown that an engaging 2D animation can significantly increase a website’s
conversion rate and positively influence viewers to make that all-important ‘in or out’
decision more quickly.
Greater Brand Awareness
What are you personally more likely to remember – reading text on a webpage or
watching an entertaining video by the same company?
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2D animation can be used by businesses in a variety of different ways to raise brand
awareness. They could be interesting explainer videos or they might be creative animations
that draw viewers in and encourage them to find out more about the company.
Internally used
2D animated videos are not only effective for providing information to potential customers,
but also to employees of your company. Internal communications can be just as
instrumental in achieving success after all, so give animation some thought. Your workforce
can be more motivated purely by the creative and engaging presentation of information in
animated video format. This can include company changes, training and health and safety
information, among other key communications.
Benefits of 2D Animation Marketing
Capture & Hold Attention
There is a reason that animation has been so successful with children; it can grab and hold
their attention, which is no easy feat. Animated graphics are very eye-catching, and the
movement excites the eyes and makes the content interesting to watch. This ability to capture
a viewer’s attention so effectively also means that your company’s search engine optimization
(SEO) will go up due to the increased traffic to those animations. Search engines naturally
favor videos, so those videos that create maximum traffic will be more visible online, driving
more traffic to your site.
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Communicate More Easily
Animating information allows for that information to be communicated more easily to a wider
range of audiences. Approximately 65% of people are visual learners, so when information is
presented in a visual format, viewers are able to understand the information better and start
to process it more quickly. This makes communicating complex topics, such as training
instructions and highly technical information, easier for viewers to understand.
Engage Deeper
In 2D animation, there is a mix of graphics, voice-over, and text, which stimulates different
areas of the brain and engages multiple senses to help the viewer process and understand
information more effectively. Animation can also establish a stronger connection between the
viewer and the company or the individual presenting the information because of the deeper
engagement that is possible with animation.
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Shareable
People share content they find interesting. We all know this because we’ve probably shared
something online at one point or another. Most of the content that is shared online through
social media are videos and images. Blogs are also shared through social media, but not at the
same rate as videos and images because text doesn’t hold as much of a person’s attention as a
visual does. This is where animation shines. 2D animation videos are a combination of images
and text information in an easy-to-understand video package that’s made to be shared
Animation is a powerful communication tool. It has the ability to capture audience attention
where other methods fail. It can be memorable, enduring and endearing. It can inform, narrate,
instruct or explain. Overall, animation has the potential to build up an emotional connection
and empathy with the modern consumer … and from an SEO point of view, the advantages are
undeniable.
Visuals first, message second
Animated video can make even the straightest, most boring message fun and engaging. Bright
colors and simple figures are pleasing to the eye, which makes it easier to express and digest
information than first and foremost listening to it. Obviously, your message is essential in any
form of video production, but with animation the message is slightly less important in favor of
how it’s expressed.
Coupled with an engaging voiceover, animation also gives a video an added layer of
communication ability. So, while the voiceover tells the viewer something, animation can show
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them something else that adds to the overall message. This means that the voiceover doesn’t
have to explain every single detail, potentially making the video longer and less engaging.
Simple, smart, visual and entertaining … It’s a given that video is a great mode of
communication, especially when you’re after a great first impression. But when it comes to live
video production versus animation, there are pros and cons to both.
Live action video production adds a human personality to a video that animation obviously
can’t. But with live video come many limitations, primarily around the ability of the person
standing in front of the camera. Location is a big one too: it’s not easy finding the perfect place
to shoot that won’t interrupt other people. Live video shoots also involve a lot of specialist
equipment that can be expensive to hire and even more expensive to buy. And once you’ve shot
and edited your video, the future of your video is very limited. If, for example, your talent was
your marketing director but three months later he is fired, chances are you’ll have to reshoot
the whole thing.
With animation, the opposite to almost all of the above is true. When it comes to talent, you
construct it to tick all your boxes – you might even choose not to have talent at all. Locations
are out of the equation altogether; with animation you could set your video on a tennis court in
outer space if you wanted to. Future-proofing is easy too; if you need to make changes, it’s easy
to edit.
Entertaining, without being corny.
Not all of us were born to be comedians, which is why, when some people stand in front of a
camera, their attempts at humor can be lost – or worse still, fail abysmally. Animation
replaces the personal face of a video with a character that has its own identity and personality.
Any humor or entertainment can be carefully structured and manipulated to ensure it both hits
its mark and complements the message. Forget those embarrassing Christmas party blooper
reels; animation removes the human identity of your business while enhancing the message
you want to get across.
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2D animation delivers a consistent message to the
audience.
Using 2d animation is a great way to get a consistent message or idea across to your audience,
customers or fanbase. It’s a fantastic medium and a cost-effective way to tell a story, explain a
complicated process, entertain or to educate.
2d animation and motion graphics are often thought to be the same thing but there are differences,
which you can read about in our article ‘what’s he difference between 2d animation and motion
graphics’.
But regardless of any differences they are often used together and ultimately contribute as 2d
animations, 2d animated explainer videos and 2d animated adverts.
The benefits of 2d animations are that its very versatile and can be used in any style of animation as
it can easily be adapted to any branding guidelines that an organization may already have in place.
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Conclusion
From the research we got to know that how much 2d animation is necessary for visual
communication. It really plays a good role for communication between the viewers. Having
somethings to show in an interesting and fun way is always pleasing for the viewers, having 2d
animation as a means of communication is really good way for interaction.
2d animation show their content visually in a very simple way, so the audience can
understand it very easily. Giving the audience a clear understanding of the content visually
helps them to interact efficiently.
So a 2d animation is a very beneficial for the people.
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End Note
https://www.cgspectrum.com/blog/what-is-2d-animation
https://shotblastmedia.co.uk/2d-animated-video-an-ideal-communication-tool
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Bibliography
Sites
https://onepost.co.nz/why-animation-helps-to-communicate-your-message-better
https://www.eduhivecreativestudio.com/effective-communication-with-2d-animations
https://www.adozeneggs.co.uk/insights/category/animation-animation
https://elearningindustry.com/reasons-why-2d-animation-is-perfect-for-businesses.
https://www.outsource2india.com/creative-services/case-studies/2d-animation
https://learn.org/articles/What_is_2D_Animation
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