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Course Description
COURSE NUMBER and NAME
ORG 700 Corporate Social Responsibility
UNITS
3
LENGTH OF CLASS
8 Weeks
COURSE DESCRIPTION
This course provides an overview of a business's
obligation, known as the triple bottom line, to create
fair stakeholder relationships and to use
environmentally sustainable practices while achieving
financial success. Students apply critical and systems
thinking to evaluate corporate social responsibility
policies.
REQUIRED TEXT
Lawrence, A., & Weber, J. (2020). Business and
society: Stakeholders, ethics, public policy (16th
ed.). McGraw-Hill.
Print ISBN: 978-1260043662
eText ISBN: 978-1260140545
INSTRUCTIONAL METHOD
Online / On-Campus
ORG 700 Syllabus
Course Learning Outcomes (CLOs) Linked to Program Outcomes
Learning outcomes are statements that describe significant and essential scholarship that students
achieve and can reliably demonstrate by the end of the course. Learning outcomes identify what
the learner will know and be able to do by the end of a course – the essential and enduring
knowledge, abilities (skills), and attitudes (values, dispositions) that constitute the integrated
learning needed for successful completion of this course. The learning outcomes for this course
summarize what students can expect to learn, and how this course is tied directly to the
educational outcomes of the degree.
Program Learning
Outcomes
Course Learning Outcomes (CLOs)
1. Examine the scope and complexity of corporate social responsibility
(CSR).
2. Demonstrate a multi-stakeholder perspective in viewing CSR issues.
3. Analyze the connections between corporate strategy and CSR and the
impact on foundational organizational principles such as mission and
vision.
4. Evaluate the level of commitment to CSR of various organizations and
explain how it can be a source of competitive advantage.
5. Analyze the impact of CSR implementation on corporate culture,
particularly as it relates to social issues.
2
1, 2, 4, 8
1, 3, 4, 6
1, 5, 8
1, 2, 6, 8, 9
1, 3, 7, 9
ORG 700 Syllabus
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standards of academic integrity” and could lead to an allegation of an academic offense.
Westcliff University Library & Digital Resources Center
As a student of Westcliff University, you gain access to a virtual library. The Westcliff University
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Your course may include links to articles and videos that require you to access them through the
Westcliff Library & Digital Resources Center collection. To access the Westcliff Library &
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email the Library & Digital Resources Center Coordinator at library@westcliff.edu.
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ORG 700 Syllabus
Summary of Graded Work and Assessments
Course assignments afford students the opportunity to demonstrate the degree to which they have
mastered CLOs. The table below lists the assignments in this course, their value, and the specific
CLOs aligned with each one.
Totals
Assignments
Weight
CLOs
Week 1-8 Participation/VCS Submission
150
15%
–
Week 1: Discussion Question
60
6%
1, 2, 4
Week 2: Discussion Question
60
6%
1, 2, 5
Week 3: Professional Assignment 1
150
15%
1, 2, 4, 5
Week 4: Discussion Question
60
6%
1, 2, 5
Week 5: Professional Assignment 2
180
18%
1, 2, 4, 5
Week 6: Discussion Question
60
6%
1, 2, 3, 5
Week 7: Course Learning Assessment 1
220
22%
1, 2, 3, 4, 5
Week 8: Discussion Question
60
6%
1, 2, 3, 5
Total Points/Percentage
1000 Points
4
100%
ORG 700 Syllabus
Detailed Course Outline
The detailed course outline below provides important weekly learning requirements, learning
activities, resources and grading criteria. Students are responsible for all of the assignments due
each week to demonstrate their mastery of the identified CLOs. Please refer to the Detailed
Description of Each Grading Criteria in the syllabus for additional specific information about
each assignment.
Week 1
Class Preparation Materials:
● Reading:
○ Chapter 1: The Corporation and Its Stakeholders (23 pages)
Assignments Due:
● Post DQ Initial Response
● Post 2 DQ Peer Responses
Discussion Question – CLO 1, CLO 2, CLO 3
Read the Insuring Uber’s App-On Gap case study in your textbook on page 23. Then, answer the
following two questions:
1. Which of the stakeholders mentioned do you think has the most salience, and why?
2. What do you think Uber should do in response to the bill introduced by Susan Bonilla,
and why?
View the Discussion Question Grading Rubric.
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ORG 700 Syllabus
Week 2
Class Preparation Materials:
● Reading:
○ Chapter 2: Managing Public Issues and Stakeholder Relationships (22 pages)
Assignments Due:
● Post DQ Initial Response
● Post 2 DQ Peer Responses
Discussion Question – CLO 1, CLO 2, CLO 5
Read the Businesses Respond to the Movement for School Safety case study in your textbook on
page 44. Then, answer the following two questions:
1. In your opinion, did businesses respond appropriately to this issue? Why or why not?
2. If you had been a manager of one of the airlines or banks discussed in the case, what
would you have decided to do (or not do) in the face of emerging public concern about
gun violence in schools?
View the Discussion Question Grading Rubric.
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ORG 700 Syllabus
Week 3
Class Preparation Materials:
● Reading:
○ Chapter 3: Corporate Social Responsibility and Citizenship (24 pages)
Assignments Due:
● Submit Professional Assignment 1
Professional Assignment 1 - CLO 1, CLO 2, CLO 4, CLO 5
Read Case Three: The Carlson Company and Protecting Children in the Global Tourism
Industry on page 462 of your textbook. Then, develop a Powerpoint slide deck with voiceover
narration detailing your responses to the questions below. There are many lively, free templates
on PowerPoint. Presentations should not be less than five minutes and should not exceed seven
minutes.
1. Why did the Carlson Company sign the Code of Conduct for the Protection of Children
from Sexual Exploitation in Travel and Tourism? Do you agree with the company’s
decision, and why or why not?
2. What are the advantages and disadvantages to the Carlson Company of developing the
hotel complex in Costa Rica?
3. What stakeholders would be affected by a decision to develop the hotel complex in Costa
Rica, and how would they be affected? What are their interests and sources of power in
this situation?
4. Would developing the hotel complex in Costa Rica be ethical, or not? Why do you think
so?
5. If the Carlson Company decides to proceed with the hotel development, what steps can it
take to assure that the company remains in compliance with the code of conduct it has
signed?
Presentation Upload Instructions: Upload the link to the presentation to GAP. Below are some
sources to assist you when recording.
How to Record on Zoom
How to Record on Google Meet
How to Record on VoiceThread
View the Oral Presentation Grading Rubric.
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ORG 700 Syllabus
Week 4
Class Preparation Materials:
● Reading:
○ Chapter 6: Organizational Ethics (22 pages)
Assignments Due:
● Post DQ Initial Response
● Post 2 DQ Peer Responses
Discussion Question – CLO 1, CLO 2, CLO 5
Read the Equifax’s Data Breach in your textbook on page 133. Then, answer the following four
questions:
1. Do you think the company reacted appropriately upon learning about the breach? Why
why not?
2. What type(s) of ethical climate existed at Equifax, and did this contribute to the hacking
issues there?
3. What changes should managers and the board of directors make now to reduce the
likelihood of an incident like this from occurring in the future?
4. What types of ethics training would you recommend for Equifax employees in the future
to prevent such corrupt behavior?
View the Discussion Question Grading Rubric.
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ORG 700 Syllabus
Week 5
Class Preparation Materials:
● Reading:
○ Chapter 10: Managing for Sustainability (26 pages)
Assignments Due:
● Submit Professional Assignment 2
Professional Assignment 2 –CLO 1, CLO 2, CLO 4. CLO 5
Read Hydraulic Fracturing—Can the Environmental Impacts Be Reduced? on page 235 of your
textbook. Then, in a 2 to 4 page paper answer the following questions:
● Using the classification system presented in this chapter, what type(s) of pollution is
(are) generated by fracking?
● Using the classification system presented in this chapter, what type(s) of government
regulation has (have) been used to address the concerns you identified in question 1,
and which do you think would be most effective?
● What are the benefits to companies of moving beyond compliance and developing
more sustainable methods of fracking?
● What factors might influence a company to use more or less environmentally
responsible methods of fracking?
DO NOT write your paper as a series of answers to these numbered questions. This assignment
should follow the written assignment guidelines for the course.
View the Written Paper Grading Rubric.
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ORG 700 Syllabus
Week 6
Class Preparation Materials:
● Reading:
○ Chapter 13: Shareholder Rights and Corporate Governance (23 pages)
Assignments Due:
● Post DQ Initial Response
● Post 2 DQ Peer Responses
Discussion Question – CLO 1, CLO 2, CLO 3, CLO 5
Read the Corporate Governance and Executive Misconduct at Wynn Resorts in your textbook on
page 303. Then, answer the following three questions:
1. Do you think Steve Wynn’s executive compensation was justified, and why or why not?
2. Did the board of directors of Wynn Resorts operate according to the principles of good
corporate governance, as described in this chapter? Why or why not?
3. Do you think Wynn Resorts’ institutional and individual shareholders used the rights
described in this chapter effectively to protect their interests? Why or why not?
4. What do you recommend senior executives and the board of Wynn Resorts do now?
View the Discussion Question Grading Rubric.
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ORG 700 Syllabus
Week 7
Class Preparation Materials:
● Reading:
○ Chapter 15: Employees and the Corporation (23 pages)
○ Chapter 18: The Community and the Corporation (23 pages)
Assignments Due:
● Submit Course Learning Assessment 1
Course Learning Assessment 1 – CLO 1, CLO 2, CLO 3, CLO 4, CLO 5
1. Select a company (domestic or international) that will be the basis for your research.
2. Research the company’s record in the area of CSR. Be sure to look at both their domestic
and well as international reputation.
3. Design an infographic that visually communicates your responses to the bullet points
below.
1. The business you selected (their product, location, and any other relevant
information).
2. A good place to begin your research is the Library of Congress website HERE.
3. According to your research, how does the company rank with regard to CSR? Be
sure to provide a source for this ranking.
4. Describe specific examples of corporate actions that resulted in this company’s
ranking.
Tips on Designing an Infographic
An information graphic (infographic) is a visual representation of a data set or instructive
material. Infographics take a large amount of information in text (or numerical form) and then
condense it into a combination of images and text highlights. This modern data transformation
technique allows viewers to quickly grasp essential insights about a specific subject. Review this
ten-minute video about infographics to see what elements go into creating an effective
infographic. It will provide some background on how to complete your assignment for this week.
Get as creative as possible, and design a well-organized, easy to understand infographic. You can
visit Piktochart, Canva, Venngage, and Visme online for infographic examples, tips on how to
create them, and templates.
View the Visual Organizer Grading Rubric.
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ORG 700 Syllabus
Week 8
Class Preparation Materials:
● Reading:
○ Chapter 19: Managing the Public and the Corporate Reputation (22 pages)
Assignments Due:
● Post DQ Initial Response
● Post 2 DQ Peer Responses
Discussion Question – CLO 1, CLO 2, CLO 3, CLO 5
Read the United Airlines—Navigating a Social Media Storm in your textbook on page 438. Then,
answer the following:
1. Did these incidents impact the firm’s corporate identity or corporate image, or both, as
described in the chapter?
2. Did United Airlines engage in effective crisis management, and why or why not?
3. If you were the public relations manager at United Airlines, what steps would you have
recommended the company take when these incidents occurred?
4. What should the company do now to regain its customers’ trust?
View the Discussion Question Grading Rubric.
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