Group 3 streaming
App | May 2023
Amazon Echo
vs
Google Home
01
Introduction
02
Amazon Echo and Google Home are smart
speaker devices that utilize virtual assistants
(Alexa and Google Assistant) to provide a wide
range of voice-activated services and control
smart home devices. They have gained popularity
for their convenience, versatility, and ability to
integrate with various third-party services and
devices, making them an essential part of many
smart home setups.
02
Company
Background
• Amazon Echo was first introduced in the
market on June 23, 2015. It marked
Amazon's entry into the smart speaker market
and pioneered the concept of voice-activated
virtual assistants for the home.
• Google Home was first introduced on
November 4, 2016, as Google's response to
Amazon's Echo. It aimed to provide a similar
voice-activated smart speaker experience,
leveraging Google's expertise in search and
artificial intelligence.
03
Issue
•
•
•
•
Capabilities & Features
Voice Recognition & Accuracy
Design and User Interface
Privacy & Security
04
Evaluation
of Issues
Users should remain cautious about the
potential risks associated with any internetconnected device and stay informed.
05
Suggested
Alternatives
Maslow’s Hierarchy
From love and belonging to esteembased approach for the customer.
Marketing Mix
• Product
• Price
• Place
• Promotion
06
Recommendation
• Amazon & Google should strike a partnership
• Privacy and data security concern
• Internet of things should be used to build a more
sustainable future and smart home.
• New target market in chronically sick, differently
abled and the elderly.
08
Conclusion
Ultimately, the choice between Amazon
Echo and Google Home Pod depends on
personal preferences and specific needs.
It is recommended that both companies
should address privacy and security and
target new markets, such as the elderly
and differently-abled individuals.
07
THANK YOU!
Group 3 streaming
App | May 2023
11