VALUE PROPOSITION CANVAS GUIDE PERSONA: Who is your customer? To which customer segment do they belong? PRODUCTS & SERVICES • What products and service can you offer to help your customers get their jobs done? GAIN CREATORS • • • What can you give your customers that will aid them in achieving their goals? What can you offer? How do you outdo the current situation? How can the customer adapt them? GAINS • • • PAIN RELIEVERS • • • • • Diagram adapted from Business Models Inc. How can you help alleviate your customer’s pain/s? Which problems can you eliminate? How can you fix lacking solutions? How do you remove the risks your customers fear? How do you destroy current obstacles/barriers? What would give your customer joy? What would make their life and their jobs to be done easier? What do your customers dream about? PAINS • • • What may be frustrating or troubling to your customer? What prevents them from getting the job done? What keeps your customers from sleeping soundly at night? JOBS TO BE DONE • • What job does your customer want/need to get done, may it be for work or in life? What functional, social, and/or emotional jobs does your customer want/need to get done? VALUE PROPOSITION CANVAS PERSONA:_________________________________________________ PRODUCTS & SERVICES Diagram adapted from Business Models Inc. GAIN CREATORS GAINS PAIN RELIEVERS PAINS JOBS TO BE DONE