Our incremental sales using the new strategy will be expected to be 1,000,000 and 25 sustained clients.
Our established contacts % is 10% overall in Punjab, in our new strategy we would be expected to expand
target to nearly 20% of registered companies in all Punjab by increasing sales force in Lahore and nearby
cities.
Variable
Sales
Volume(clients)
Expansion
Q1
Q2
Q3
(Ongoing)
Q4
(Expected)
4
13
5
25
5%
10%
10%
20%
Expected Growth and Expansion
30
25%
25
20%
20
15%
15
10%
10
5%
5
0
0%
Q1
Q2
Q3 (Ongoing)
Sales Volume(clients)
Q4 (Expected)
Expansion
INCOME STATEMENT (Quarterly basis – For Q4)
Description
Min(expected)
Target(expected)
Max(expected
Sales volume (Clients)
15
25
35
Per person Avg. Rev.
Sales Revenue
40,000 40,000
600,000
Revenue from CO (30%)
Total Revenue
180,000 300,000
780,000
Service Costs (38%)
228,000 380,000
40,000
1,000,000
1,400,000
1,300,000
420,000
1,820,000
532,000
Gross profit
Other Expenses
372,000 620,000
868,000
Communications
65,000 65,000
65,000
Electricity
11,994 11,994
11,994
Rent
99,669 99,669
99,669
Admin Expenses
165,000 165,000
165,000
Total expenses
341,663 341,663
341,663
Net Income
Tax (30%)
EAT
30,337 278,337
526,337
9,101.10
83,501.10
157,901.10
21,236
194,836
368,436
Return on Investment:
Pessimistic: 21,236/65000 = 32.67%
Normal: 196,836/65000 = 299%
Optimistic: 368,436/65000 = 566%
The forecasted perceptual map is as follows. Our main objective is the expansion and not only increasing
clients but also sustaining them for a long time. With the help of this marketing plan, we will be able to
achieve our desired outcome and our position among competitors as follows:
Breakdown:
So our communication budget quarterly is 65,000 and phoenix is going to use a blended approach to grab
the attention of the target audience and retain existing customers. As our consultancy is known for
providing a digital platform so 73% of the budget will be designed to promote our presence on different
social media apps. On weekly basis, Facebook ads will be run with interlinked Instagram. The Facebook
metric we will use is cost-per-click (CPC), the average CPC on Facebook is $0.94 and the phoenix will
design its Facebook ad according to that. Phoenix targets all SMEs and NGOs in Punjab province.
Facebook ads educating about what phoenix consultancy is offering and how services can be customized
according to companies’ requirements will be run.
Secondly, we will communicate through entrepreneur influencers who will inform small businesses about
the different digital services we are providing with free consultancy.
And thirdly 18% of the budget is designated for sponsoring or partnering events with clients or pertaining
to the client’s interests.
Meta Promotions:
 One Day Post promotion 300 PKR. Estimated reach out = 911-2.6k
16-Days in 1-month
16X300 = 4800/mo
For 3-months 4800X3 = 14,400/mo
 Local Influencer cost for one Promotional video 30 sec to 1 min
 Pcs Posts:
 Services Posts:
Phoenix Consultancy Services: Non-financial objectives:
We expect after implementing all the non-financial objectives (Brand awareness, brand
preference, and purchase intention) these results base on existing and previous data:
Metric to measure non-financial objectives: Brand awareness in our company
Website traffic: Phoenix web site designed in the process of planning, conceptualizing, and
arranging content online, so the number of visitors gives you an idea of how many people are
aware of your brand and interested in your services.
So in the figures shown down, you can see the total visitors to our website are 81 visitors 43 are
non-followers and 38 are followers in one month from 26 NOV till 25 DEC 2022
Website traffic is a continuous process that requires patience, persistence, and experimentation to
improve and increase via making our site easy to use and navigate can improve the user
experience and encourage visitors to stay longer and explore more of your site also we aim to
encourage visitors to bookmark our site and type our URL directly into their browser can help
you drive more direct traffic.
Social media engagement: as we aimed to engage our target customers through the internet and
social media. This metrics the can include number of likes, shares, and comments on social
media posts, as well as the number of followers on your social media channel such as Facebook,
Instagram, Tiktok, and LinkedIn are target explicitly to segmented audience
Number of followers in Instagram 331 and 49 posted
Helps immensely in increasing brand awareness and can be done on multiple platforms
Search engine visibility: This metric tracks the ranking of your website on search engines for
specific keywords related to your
consultancy services. A higher ranking
indicates greater brand awareness.
Surveys and focus groups: You can
conduct surveys or focus groups to ask
customers and potential customers
about their awareness of your brand
and their perceptions of your services.
Media mentions: This metric tracks the
number of times your brand is
mentioned in the media, including news
articles, blog posts, and podcasts.
Metric used to measure non-financial objectives: Brand preference in our
company:
Repeat business: 20+ Linkages retained.
Customer satisfaction: Current: 82% - Target: 100%
Market share: 3.2%
Metric used to measure non-financial objectives purchase intention in our
company:.
Lead generation: Daily 300+ Impressions – 5.8 queries avg.
Inquiry-to-sale ratio: 0.35