Group Work (Description)–If Any
The project will involve detailed analysis of Global Business Strategy (expansion, strategy,
focus countries, modes of entry etc.) of an Indian company (or organization) going global.
Compare it with Global Business Strategy (expansion, strategy etc.) of a MNC company
(from outside India) which is in the same/similar business going global. E.g. Tata Motors,
India vs Mercedes Benz, Germany or Infosys vs IBM or IPL cricket vs Champions League
Football.
The project will require you to do the following:
1. Identify an Indian company and analyze its Global Business Strategy in foreign
markets. Some of the sources of such Global Business strategies are announcements
by senior leadership of organizations as reported in business newspapers, business
magazines and annual financial reports of organizations. Apply various frameworks
studied in Global Strategy like Porter’s Diamond Model, EAF, CAGE framework,
Uppsala Model etc.
2. Compare the similarities and differences between the Global Business Strategy of
the two companies identified. Analyze the global industry (e.g. Automobile, IT,
Sports etc.) to which both these companies belong in terms of the global industry
size, growth, trends, lead countries, top players, major markets and production
location etc.
3. Assume you are CEO of the Indian company and propose the next five years Global
Business Strategy for the Indian Company. You could propose the new countries in
which the company should do business; grow by international M&A or some other
means etc. Your recommendations and the reason for same will carry weightage in
the evaluation.
4. Extensive collection of secondary data and article reviews are expected and
references are to be mentioned. The output expected is a power point presentation
of maximum 12 slides (To be presented in class for 8 min). Also mention your name,
Roll no, Division and email id in the first slide.
5. Deadline for selection of topic (both companies and Industry) by end of 19th
Session and submission of the soft copy of final project ppt on eKosh and email
to prof by end of 24th session. (Also attach a zip file of all the reference articles,
data, videos etc. used for the project)
6. You will submit a project ppt that identifies and outlines the key Global Business
Strategy of the two companies, internationalization challenges and your
recommendations for a successful implementation of next 5 years Global Business
Strategy of the Indian company. (Not more than 12 slides of power point
presentation with references (extra slide is ok for reference or table/graph/map
etc.) at the end).
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Evaluation criteria:
1. Appropriate data collection and analysis (2 marks)
2. Application of framework, Quality of recommendation of next five years Global
Business Strategy for the Indian Company (8 marks)
3. Reference Material used and mentioned (detailed) (2 marks)
4. Class presentation and answer to question (8 marks)
Instructions:
1. Group of 4 or 5 members as per ACAD group
2. You can also attach link to video or/and reference material used
3. Each group should have unique set of both the companies. No repetition across 2
divisions. Cocos to coordinate.