Learn How to
Create a Successful
Video Marketing
Strategy
Why should you
create engaging
videos?
87%
In 2018, 87% of online marketers
used video.
SOURCE: INSIVIA
Video is used
more widely as a
business strategy.
Attract, engage, and
delight your audience in a
human and helpful way.
50%
50% of consumers want to see
video from brands.
SOURCE: HUBSPOT
Why you should create engaging videos:
•
Video content creates trust.
90%
90% of customers say video helps them
make buying decisions.
SOURCE: FORBES
64%
64% of customers say that seeing a video
makes them more likely to buy.
SOURCE: FORBES
62%
62% of consumers are more likely to have a
negative perception of a brand that
published a low quality video.
SOURCE: BRIGHTCOVE
Why you should create engaging videos:
•
Video content creates trust.
•
Videos that are optimized correctly can improve your
search engine optimization.
Adding a video to your
website can increase the
chance of a front page
Google result by 53 times.
SOURCE: MARTECH
Bounce Rate
The percentage of people who land on your
website’s pages, then leave
#1 Google ranking
#1 Google ranking
YouTube video embedded at the top
79%
The majority of people who visit your site —
79% to be exact — would rather watch a
video to learn, than read text on a page.
SOURCE: WYZOWL
YouTube videos rank near
the top of a search engine
result page.
First page Google search result listing
Google offers more
than just listings to
website content.
There are other options like
image and video search.
First page Google video result listing
Video on YouTube
Video on YouTube
Website page that’s ranking #1 on Google
Why you should create engaging videos:
•
Video content creates trust.
•
Videos that are optimized correctly can improve your
search engine optimization.
•
A lot of video content is constantly being
published online.
216
hours
In the time that you watched this video,
over 216 hours of video content was
uploaded to YouTube.
SOURCE: DIGIMIND
How to use
video throughout
the inbound
methodology
Inbound Methodology
Inbound Methodology
Inbound Methodology
Inbound Methodology
Video and the inbound methodology:
•
Attract stage
Consumers at this
stage are identifying
their challenges.
Examples of videos in the attract stage:
•
Short videos that show off your brand’s personality
Examples of videos in the attract stage:
•
Short videos that show off your brand’s personality
•
Thought leadership videos that establish you as a
source of industry news and insight
Examples of videos in the attract stage:
•
Short videos that show off your brand’s personality
•
Thought leadership videos that establish you as a
source of industry news and insight
•
Brand films that share your values and mission
Examples of videos in the attract stage:
•
Short videos that show off your brand’s personality
•
Thought leadership videos that establish you as a
source of industry news and insight
•
Brand films that share your values and mission
•
Educational how-to videos that provide relevant tips for
solving your audience’s pain points
Avoid speaking too much
about your product.
Video and the inbound methodology:
•
Attract stage
•
Engage stage
"Engage" videos are meant
to convert your visitors into
leads and ultimately close
them into customers.
Examples of videos in the engage stage
for converting visitors into leads:
•
A webinar filled with tactical advice
Examples of videos in the engage stage
for converting visitors into leads:
•
A webinar filled with tactical advice
•
Product demos sent via email
Examples of videos in the engage stage
for converting visitors into leads:
•
A webinar filled with tactical advice
•
Product demos sent via email
•
Landing page promotional videos
Examples of videos in the engage stage
for converting visitors into leads:
•
A webinar filled with tactical advice
•
Product demos sent via email
•
Landing page promotional videos
•
Case studies
Examples of videos in the engage stage
for converting visitors into leads:
•
A webinar filled with tactical advice
•
Product demos sent via email
•
Landing page promotional videos
•
Case studies
•
In-depth educational how-to videos
Help your audience visualize
themselves using your product or service.
SOURCE: PEXELS
4x
4x as many customers would rather watch
a video about a product than read about it.
SOURCE: HUBSPOT
Examples of videos in the engage stage
for closing your leads into customers:
•
Testimonials of customers with relatable stories
Examples of videos in the engage stage
for closing your leads into customers:
•
Testimonials of customers with relatable stories
•
In-depth product demos
Examples of videos in the engage stage
for closing your leads into customers:
•
Testimonials of customers with relatable stories
•
In-depth product demos
•
Culture videos that sell viewers on your quality of service
Examples of videos in the engage stage
for closing your leads into customers:
•
Testimonials of customers with relatable stories
•
In-depth product demos
•
Culture videos that sell viewers on your quality of service
•
Personalized videos that explain exactly how your
product or service could help their business
Video and the inbound methodology:
•
Attract stage
•
Engage stage
•
Delight stage
Examples of videos in the delight stage:
•
Thank you video in an email welcoming them into the
community
Examples of videos in the delight stage:
•
Thank you video in an email welcoming them into the
community
•
Onboarding video to get them set up for success with
their new purchase
Examples of videos in the delight stage:
•
Thank you video in an email welcoming them into the
community
•
Onboarding video to get them set up for success with
their new purchase
•
Building out a library of educational product
training videos
HubSpot’s Marketing Software Certification Course
HubSpot’s Marketing Software Certification Course
Empowering your customers
to become successful users of
your products or services
creates well-informed,
educated evangelists
of your brand.
Pro Tip:
Get creative and test various video types to see
what works best for you and your business.
Consider creating at least
two videos for the attract,
engage, and delight stages.
Tips for getting
started with
video marketing
"The secret of getting ahead is getting
started. The secret of getting started is
breaking your complex, overwhelming tasks
into small manageable tasks, and then
starting on the first one."
MARK TWAIN