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AAE-111-Unit-3 (1)

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AAE 111- UNIT 3
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LAW OF DEMAND
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Inverse relationship between the price of a good/service
and quantity demanded
When price increases, quantity demanded decreases
when price decreases, quantity demanded increases
 Substitution effect: consumers shift toward the
cheaper product as prices change to maximize utility;
this effect is always negative
 Income effect: change in price of one commodity
changes the consumer’s real income; this effect is
negative
*Giffen goods- commodities that exhibit an inverse
relationship between income and quantity
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DEMAND
- Different quantities of a good/service that consumers are
willing and able to pay different prices (cet. paribus)
- A range and shift in demand curve
FACTORS AFFECTING DEMAND
 Income (+): demand for luxurious goods may increase,
while inferior goods may decrease
 Price of Substitutes (+)
 Price of Complements (-)
 Population (+)
 Age distribution (+, -)
 Taste and preferences (+, -)
 Regional distribution (+, -)
 Environmental factors (+, -)
QUANTITY DEMANDED
- Specific quantity of a good/service demanded at a specific
price
- Influenced only b change in the own price of a
good/service
- A point and movement along the demand curve
LAW OF SUPPLY
- There is a direct relationship between the price of a
good/service and quantity supplied
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When price increases, quantity supplied increases
Producers are willing to offer larger quantities of a
product as the price increases
SUPPLY
Different quantities of a good/service that producers are
willing and able to sell at different prices at a given
period of time
A range and shift in the supply curve
FACTORS AFFECTING SUPPLY
 Prices of Factors of Production (-): prices of factors
of production increase, per unit cost of product will
increase, causing a decline in the supply
 Price of Closely Related Products (-): when firms
produce more than one product, the supply of any
one product is influenced by another
 Profitability of Competing Products (-): especially
for those produced with the same resources; if one
good is profitable than the other, the supply will
shift towards it, causing a decline in the other
 Price of Joint Products (+): products produced in
fixed proportions
 Technology (+): over a long period of time,
technological improvements increase the supply of
the product
 Seller’s Expectations of Future Prices (+, -): in a
short period of time, seller’s expectations of prices
affect supply
 Environmental Factors (+, -)
 Institutional and Policy Factors (+, -): price floor
generates a surplus of supply
QUANTITY SUPPLIED
Specific quantity of a good/service demanded at a
specific price
Influenced by only change in own price of the
good/service
a point and movement along the supply curve
MARKET PRICE DETERMINATION
- interaction of supply and demand that determines
equilibrium price and quantity
- Qd=Qs; equilibrium point where supply and demand
intersect
- It is stable and price has no tendency to fall/increase
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EQUILIBIRUM PRICE
Price agreeable to both producers and consumers
There is neither excess supply nor demand
ELASTICITY
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
EQUILIBRIUM QUANTITY
Quantity of goods producers and consumers are
willing and able to produce/buy at equilibrium price
MARKET DISEQUILIBRIUM
 SURPLUS/ EXCESS SUPPLY (Qs>Qd): quantity offered
for sale exceeds quantity demanded
 SHORTAGE/ EXCESS DEMAND (Qs<Qd): quantity
demanded is greater than what is supplied in the
market
Responsiveness of consumers/producers
to price and income changes
Ratio of relative change in quantity to a
relative change in factor affecting
demand/supply
DEMAND AND SUPPLY ELASTICITIES
OWN PRICE ELASTICITY OF DEMAND:
responsiveness of quantity demanded for
a good/service to a change in price

INCOME ELASTICITY OF DEMAND:
responsiveness of quantity demanded for
a good/service to a change in income

CROSS ELASTICITY OF DEMAND:
responsiveness of quantity demanded for
a good/service to a change in price of
another good
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HOUSEHOLDFARM SIZE ELASTICITY OF
DEMAND: responsiveness of quantity
demanded for a good/service to a change
in household/family size
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PRICE ELASTICITY OF SUPPLY:
responsiveness of quantity demanded for
a good/service to a change in price
PRODUCTION FUNCTION
MEASUREMENT OF DEMAND ELASTICITY
 TOTAL REVENUE/EXPENDITURE APPROACH: reflects the
responsiveness of the consumers given the changes in price
 POINT ELASTICITY
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ARC ELASTICITY
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Amount of output produced by using
different amounts of a variable input
Physical/technical relationship between a
variable input and output
Shows the Total Physical Product (TPP);
corresponding level of output produced by
a technically feasible level of variable input
Implies that the production of a specific
commodity varies from one are to another
because of several factors (topography, soil
type, climate, etc.)
Can be presented in the form of a table,
graph of equation
The short run production can be
understood as the time period over which
the firm is NOT ABLE TO CHANGE the
quantities of all inputs.
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The long run production function indicates the time
period, over which the firm CAN CHANGE the
quantities of all the inputs.
AVERAGE PHYSICAL PRODUCT (APP)
quantity of output per unit of a variable input
measures the contribution of each unit of input used
the greater the APP, the higher the efficiency of the
input in physical terms
increases then decreases in value; always positive
STAGES OF PRODUCTION
STAGE 1
- Uneconomic stage of production
because fixed inputs> variable input
- Bound by the y-axis and the APP-MPP
intersection where APP is at its
maximum
STAGE 2
- Bound by the APP-MPP intersection
where TPP is at its maximum, MPP=0
- Rational stage or most profitable
region
STAGE 3
- Area where TPP is already downward
sloping and MPP is negative
- Irrational stage since increasing level
of variable input decreases level of
output
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MARGINAL PHYSICAL PRODUCT (MPP)
Change in output for every unit change in a variable
input
Additional output that can be produced by adding one
more unit of a specific variable unit
Can have negative, positive or zero values
LAW OF DIMINISHING MARGINAL RETURNS
Happens to the MPP when additional units of a
variable input are added to the fixed inputs
MPP declines as additional units of a variable input are
used in combination with fixed inputs
Occurs because variable inputs> fixed inputs
PROFIT MAXIMIZATION
determining the optimum level of input
or determining the level of output.
- Concerned with the level of input use
and the corresponding amount of
output generated
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
MARGINAL VALUE PRODUCT: additional
income received from using an additional
unit of variable input; slope of total value

MARGINAL FACTOR COST: additional cost incurred from
using an additional unit of variable input; the price of the
variable input
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TOTAL APPROACH: approach computes for the profits by
subtracting the TFC from the TVP.
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MARGINAL APPROACH: indicates that the profitmaximizing level of input is thepoint where the MVP is
equal to the MFC.
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AVERAGE COST
Total cost per unit of output
U-shaped curve
MARGINAL COST
Additional cost incurred as additional unit of
output is produced
U-shaped curve
AVERAGE VARIABLE COST
Variable cost per unit of output
U-shaped curve
AVERAGE FIXED COST
Fixed cost per unit output
PROFIT MAXIMIZATION
 VARIABLE COST
- Costs that vary with changes in output
- Will not be incurred unless production takes place
- Controlled in the short run
 FIXED COST
- Associated with owning a fixed input or resource
- Incurred even if the input is not used
- Remain the same despite variation in output in the short
run
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TOTAL APPROACH
- Compute for the profits
- Output corresponding to the maximum profit
is the optimum level
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MARGINAL APROACH
- Profit-maximizing level of output is when the
MR, MC, and Price of output are all equal
SSSSSSS
SUPPLY CURVE
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Based on marginal cost in relation to the
price received when the product is sold
Supply curve for the individual producer is
the same as its MC curve
Upward sloping portion of the MC curve that
lies above the minimum AVC curve
Consists of the series of profit maximizing
points under alternative assumptions with
respect to the marginal revenue or the price
of the product
ECONOMIC PRINCIPLES IN CHOOSING INPUT
COMBINATIONS
* In the short run production, it is economical to still
continue operation even with such
losses incurred
* When the MR = MC is found below the
minimum AVC, it is no longer economically to
continue production. With no variable
costs and fixed costs covered, the firm is better to
shut down than to continue
operation.
LEAST COST COMBINATION OF INPUTS
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TOTAL APPROACH
Input combination that will minimize total cost is
selected
MARGINAL APPROACH
Cost is minimized if the value if added input is equal
to the value of the saved input
Inverse price ratio of the two inputs
Principle of Resource Substitution: adoption should
only considered when savings from the use of a new
technology is greater than the additional cost of
adopting it.
Marginal Rate of Technical Substitution (MRTS): is
the rate at which the two inputs (X1 and X2) are
substituted to each other in the production of the
same level of output
slope of the isoquant=slope of isocost
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INPUT RELATIONSHIPS
TECHNICAL SUSBTITUTES
increase in one input results in a decrease in
the other input while maintaining the same
level of output
Inputs compete with each other
Negative MRTS
Inputs that are very similar to each other
a. Decreasing MRTS: inputs being
increased substitutes for smaller
amount of the inputs being replaced
b. Constant MRTS: amount of input
replaced b the other input does not
change as the added input increases in
magnitude
c. Increasing MRTS: input being
increased substitutes for successive
larger amounts of the being replaced
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PERFECT COMPLEMENTS
- Two inputs which combine in rigid or fixed
proportions
- No substitution is possible
- Isoquant is a right angle
* MARGINAL RATE OF PRODUCT
TRANSFORMATION (MRPT)
- rate at which one output can be substituted
for or transformed to the production of the
other output as the fixed set of resources are
reallocated.
- slope of the PPC
PRODUCTION OF MORE THAN ONE PRODUCT
*the physical relationship is not enough to
determine the maximu-revenue combination of
outputs
MAXIMUM REVENUE COMBINATION OF OUTPUTS
 TOTAL APPROACH
- Enterprise combination that will maixmize total
revenue is selected
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MARGINAL APPROACH
Revenue is maximied if the value of added output is
equal to the value of the reduced output
Income gained= income lost
ENTERPRISE RELATIONSHIPS
1. COMPETITIVE
- Increasing production of one enterprise is
only possible when the production of the
other one is altered
- Negative MRPT
a. Constant Substitution Ratio
- profit-maximizing solution will be to
produce either all of one or all of the
other enterprise – not as a
combination.
- PPC is a straight line
b. Increasing Substitution Ratio
- result in a production of a
combination of enterprises.
- Maximum revenue is where MRPT is
equal to the inverse price ratio.
2. SUPPLEMENTARY
- changing the production level of one of the outputs will
not influence the production of the other.
- the MPRT is equal to zero.
3. COMPLEMENTARY
- increasing the production of one enterprise will
simultaneously cause an increase in the production of
another.
- MRPT is positive.
4. JOINT PRODUCTS
- Products that must be produced in a fixed ratio to each
other
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