Vera
Financial
Ltd.
STRATEGIC POSITIONING
Objectives
 Company Overview
Products and Services
Strategic Positioning
Company Overview
 3rd Largest Lender
Strong History
Experienced Team
Notes:
- Size - the company is the third largest lender in the country with over 25 years of experience and association with mortgage funding.
- Strong History – The company has been providing affordable mortgage financing for people and businesses for 30 years through a holistic planning approach.
- Experienced Team – The now 21 member team represents a combined 100 years of experience, spanning three continents and 7 countries and various industries.
Strengths
 Strong brand presence
Strong employee base
High-speed decision making due to small size
Notes:
- Strong brand presence – the company remains the dominant non-bank financier in the country and the leading non-bank lender.
Strong employee base – Employees have very low turnover rate with average tenure at 3- years. All employees are qualified accountants with international
accreditation.
- Strong financial position – Strong, stable financial position within the industry in which it operates with total assets increasing year on year since 200.
Weaknesses
 Higher interest rate than comparable banks
Not currently using modern financing technology or systems
Aging Staff
Notes:
- Higher interest rates – The company offers significantly higher rates of interest than competitors which often deters new business and draws
the attention of regulators.
- Technology – Outdated technology used in business operation which is susceptible to modern malware and other IT vulnerabilities.
- Aging Staff – Senior staff (80%) approaching retirement with no clear signs of any transition plans.
Opportunities
 Growing real estate sector
Potential for growth via other lending services
Development of other islands in country chain
Notes:
- Growing real estate sector – The Country is experiencing tremendous growth in construction and new home purchases which provides a
significant opportunity to provide mortgage financing.
- Other services – Growing economy and increasing resident base opens market for additional services – personal loans, car financing etc.
- Development – Country consists of multi-island chain and branch islands undergoing significant economic development.
Threats
 Intensifying competition from new entrants
Increasing regulatory legislation
Increasingly destructive natural disasters
Notes:
- Local competition – there have been multiple new entrants into the market in last 2 years providing identical services. These new entrants' posses strong financial backing and a marketing strategy focused
on reducing processing costs.
- Legislation – Financial services legislation is undergoing a complete revamp with more restrictive funding policies to be introduced in coming months. Pressure from regulators regarding compliance and
client identification further increases reporting obligations.
- Natural disasters – Hurricanes have become more destructive and frequent the last 5 years and this season is projected to be overly active. Majority of asset holdings is in real estate property and commercial
buildings.