BKAS3183 E-COMMERCE IN ACCOUNTING
PROJECT
LECTURER: DR SHAHIFOL ARBI ISMAIL
GROUP: B
Instructions:
1) Create a lean canvass for your business. Describe each element in the lean canvass. This will be the
basis for your business plan/proposal (this has been completed).
2) Setup your website and run your business, then you have to submit a report of your business by 2
Feb 2023. The final report must contain most of the following information:
Abstract/Executive Summary
1.0 Introduction
1.1 E-commerce
1.2 Your industry (e.g. Watches)
2.0 Background of Your Company
2.1 Company: aim, vision, mission
2.2 Literature about Your industry- at least 3 references
2.3 Competition analysis-e.g using swot
3.0 Feasibility study
3.1 Budget
3.2 Market survey
3.3 Resources- financial +nonfinancial
4.0 Development of website
4.1 Domain name
4.2 Hosting
4.3 E-Commerce Platforms
4.4 Web template
4.5 Managing products
4.6 Checkout Process
5.0 Securing E-Commerce Website
5.1 HTTPS
5.2 Security plugin 1
5.4 Security plugin 2
5.5 Others
6.0 Promotion and marketing
6.1 Your industry’s Trend and Analysis
6.2 Market Segmentation
i) By Demographic
ii) By Psychographic Segmentation
iii) By Occasion
6.3 4P’s Marketing Strategy
6.3.1 Product and services
6.3.2 People
6.3.3 Price
6.3.4 Place
6.4 Marketing and Publicity Tool
6.4.1 Promotion
6.4.2 Social Media
6.4.3 Advertisement
6.4.4 E-mail
6.4.5 Brochure/Flyers
6.5 Managing Order
6.5.1 Create a customer account or sign in to existing account
6.5.2 Choose the products that you preferred then to add them to your shopping
cart.
6.5.3 Checkout the shopping cart by provide shipping information.
6.5.4 Choose payment method and make the payment
6.5.5 Receipt order confirmation and processing orders.
6.5.6 Delivery the order
6.5.7 Customer rating or give comment to our shop.
6.6 Report and Analysis
i) Sales report by Last Month (Month Year)
ii) Sales Report by this month (Month Year)
iii) Sales Report by Last 7 days (From Date Month Year to Date Month Year)
7.0 Conclusion
References
3) Present your report to the class on 26 January 2023.
Good luck!