BMG1014 MANAGEMENT
Tutorial Questions
QUESTION 1
Discuss the various types of plans which are mostly conducted under the organizational
plan.
Strategic Planning – The setting of broad, long-range goals by top managers. The planning
will work in the strategic area in the tactic area.
Tactical planning– The identification of specific, short-range objectives by lower-level
managers.
Directional (One process with different products)
Specific (Have the exact amount of number – to test markets)
Operational Planning– The setting of work standards and schedules. Tell them what to do.
Time frame (short term and long term) Short term less than 12 months. Long-term more than
1 year.
Contingency planning– Backup plans in case primary plans fails.
QUESTION 2
Explain what can happen in the traditional goal-setting, as the goals make their way
down from the top level of the organization to lower levels.
As all objectives are set by the leaders of the organization. The employees at the top of the
hierarchy have a clear understanding of the big picture of the business and are able to outline
where they want to see the company go. Therefore the clarity is lost as the goals make their
way down from the top of the organization to lower levels
QUESTION 3
With an aid of a diagram, illustrate and explain each aspect of the strategic
management process.
QUESTION 4
What a SWOT analysis is? Why this analysis is important for an organization? Provide
an example with a good discussion.
A SWOT analysis is a tool used to help business owners and entrepreneurs assess the
Strengths, Weaknesses, Opportunities and Threats (SWOT) associated with their businesses.
Strengths and weaknesses are self-explanatory, but opportunities and threats can be a little
more difficult to identify. Opportunities are factors that present themselves as potential
positive outcomes for a business, while threats are factors that could have negative
consequences for a business.
Performing a SWOT analysis is an important part of developing a business plan, as it can
help you identify any potential areas of risk or opportunity that you may not have otherwise
considered.
A SWOT analysis is to be able to identify how a company could/would :
take advantage of the market opportunities through its strengths,
stay strong against the market threats through its strengths,
suffer from the market threats because of its weaknesses
miss market opportunities because of its weaknesses
To then, conclude with corrective actions to move forward.
QUESTION 5
Discuss Porter’s five forces model. How does this model will assist an organization to
perform better and have sustainability.
Porter's 5 forces are:
Competition in the industry— Suppliers and buyers seek out a company's competition if
they are able to offer a better deal or lower prices. Conversely, when competitive rivalry is
low, a company has greater power to charge higher prices and set the terms of deals to
achieve higher sales and profits.
Potential of new entrants into the industry– An industry with strong barriers to entry is
ideal for existing companies within that industry since the company would be able to charge
higher prices and negotiate better terms.
Power of suppliers—The fewer suppliers to an industry, the more a company would depend
on a supplier. The supplier has more power and can drive up input costs and push for other
advantages in trade.
Power of customers– It is affected by how many buyers or customers a company has, how
significant each customer is, and how much it would cost a company to find new customers
or markets for its output.
Threat of substitute products– Companies that produce goods or services for which there
are no close substitutes will have more power to increase prices and lock in favorable terms.
When close substitutes are available, customers will have the option to forgo buying a
company's product, and a company's power can be weakened.
Porter's model can be applied to any segment of the economy to understand the level of
competition within the industry and enhance a company's long-term profitability. T