EXECUTIVE SUMMARY
Jelly Addicted is a dessert business owned by Jennifer R. Peralta, Alexandra V. Jacob, Lea
G. Valdez, Rhanie Jean P. Mangulabnan, Chabelita C. Iniego, Rasalyn Supleto, Aileen Libunao,
Rowena Bernal, Angelica Somera, Angelina Pabia, John Mark Mercado, John Mark Mercado,
Mark Angelo Dela Cruz. The business has started P1,500 as the starting capital which will be
used for buying ingredients and other implements for cooking. As the company names jelly
addicted, the product is composed of three different of desserts that is ready to eat. The company
chose to have the 50% of the student's population in College for Research and Technology age
16-25 years old. Students because most of them want to cold dessert to refresh their mind which
is important to us, our product like coffe jelly, maja jelly, jelly flan is made of gelatin powder
which is nutritious than the junkfood that can instantly buy by the students and satisfy their
nutrients needs. The owner of the company decided to locate their booth in the front of the gym
of college for research and technology campus considering the target market and place will be
accessible for the customers. Production site will be located at the Sanchez Street, CRT, San Jose
City, Nueva Ecija.
Jelly addicted desserts not intends to engage in a partnership, because the business can be
manage of our team. The business will share rights of our member and the responsibilities of
each other. We can manage of our company because of the unity of our group.
The organizational set-up of Jelly Addicted Desserts is characterized our member which is
focuses on their job and areas. In this set-up the owners of our company will also be the manager,
and the other group member are assign in sales personnel and marketing personnel. The
members are divided into six in making desserts which is Coffee Jelly, Maja Jelly and Jelly flan.
The production wil cover 3 days where workers produces 60 pieces of cofee jelly, maja jelly and
jelly flan a day. Coffee jelly and Maja jelly will be offered to the customers, P10.00 per pieces
while the jelly flan will be offered P15.00 per pieces.
As the company grows, the owners planned to have 20% increase of the production to
satisfy its increasing demand. In line with this increasing production, strategies will be apply and
made with accordance to the product cycle.
"JELLY ADDICTED"
II.GENERAL COMPANY DESCRIPTION
A. Company Mission
- To become the Leading Company in providing quality and nutritious product, which
will be enjoyed by all of our customers.
B. Company Vision
- To establish partnership with our customers by bringing happiness to them.
C. Company Goals and Objectives
- Our customers happy by providing quality product.
- To produce unique product.
- To make customer satisfied our product.
D. Company History
Jelly Addicted is the name of the company. The word "Jelly" comes from the english
translation of the Gulaman, the owners choose this name of the company because the owners are
a jelly lover and the owners know many people are also jelly lover. This product is popular in
our country because the Filipino people loves to eat dessert after their meals. The owners product
are composed of Maja Jelly, Jelly Flan, and Coffee Jelly, which is gulaman is the main
ingredients. This products is a such refresh both mind and body of our customers, Our product
are an unique, like in Maja Jelly instead of just using cornstarch the owners add gulaman and in
Jelly Flan instead of just using egg the owners also add gulaman while in the Coffee Jelly is
unique because the owners add nata on it. Jelly Addicted was established through the efforts of
all the owners. The owners choose Gulaman as the main ingredients of uniqueness of our
products will surely attract our customers to buy it.
E. Company Description
The name of our Company is Jelly Addicted because gulaman is our main ingredients in
our products. The owners target customers are the student of College for Research and
Technology San Jose City Campus. The owners offer Maja Jelly, Jelly Flan and Coffee Jelly in a
very affordable price. The owners business is located at College for Research and Technology
San Jose City Campus Gymnasium. Our advantage as s comapany is that we choose to be our
main ingredient in all of our products the gulaman which is nutritious and at the same time very
affordable price. In line with the company goals and objectives, the owners want to offer our
products at a very affordable price with out compromising the quality of the products which will
be severed to them. The income of the company will be donated for the victims of the eruption of
TAAL Volcano. The Jelly Addicted Company will begin its operation this year 2020. Our team
wants to bring refreshing products to the customer.
F. Product Description
The main product of the company is Gulaman, which comes from the red algae(seaweed).
The product of the company will be mostly a desserts and beverage which is best for the students
most especially during this hot weather. This products will refresh their mind and body. The
location of the business is very accessible for the customers which is inside the campus.
Gulaman is beneficial in our body, for it to energize both the mind and body. Gulaman is also a
carbohydrate that comes from red algae(seaweed). It is also has anti-oxidant, anti-cancer and anti
aging propertie. It can also good to relieve a headache, increase immune function and even good
for anemia. It also produce vitamin D which is good for regulation of calcium and maintenance
of phosphorus level in the blood and also maintaining healthy bones.
The list of product description are enumerated below.
A. Maja Jelly- It is special type of Maja, where the owners put gulaman to make it unique.
B. Jelly Flan- It is special type of Leche flan, where the owners put gulaman to make it different.
C. Coffee Jelly- It is special type of Coffee Jelly where the owners put some unique ingredients
like nata.
G. Pricing Structure
Maja Jelly
Ingredients and Materials
Unit Price
Price
5 Gulaman
P 11
P 55
2 Condensed milk
P 80
P 160
3 Cream corn
P 34
P102
3 evaporada milk
P 22
P 66
1kg Sugar
P 60
P 60
3 pack of Plastic cup
P 70
P 210
3 pack of Plastic spoon
P 30
P 90
For transportation
P 30
P 30
7 pages Printed Logo
P 10
P 70
20 pcs. flyers
P2
P 40
1 pack of cheese
P 20
P 50
Ice
P 50
P 50
Total
P 983.00
Mark-up
27%
Selling price
P 1,250.00
P 10.00 each
Serving: 125
Jelly Flan
Ingredients and Materials
Unit Price
Price
5 Gulaman
P 11
P 55
2 Condensed milk
P 80
P 160
3 Evaporada milk
P 22
P 66
1kg Sugar
P 60
P 60
15 pcs. Egg
P7
P 105
1 bottle Vanilla extract
P 30
P 30
3 pack of Plastic Cup
P 70
P 210
3 pack of Plastic Spoon
P 30
P 90
For transportation
P 30
P 30
5 pages Printed Logo
P 10
P 50
20 pcs. flyers
P2
P 40
Ice
P 50
P 50
Total
P 946.00
Mark-up
58%
Selling Price
P 1,500.00
P 15.00 each
Serving: 100
Coffee Jelly
Ingredients and Materials
Unit Price
Price
5 Gulaman
P 11
P 55
3 Nestle Cream
P 60
P 180
3 Condensed milk
P 80
P 240
4 pcs Coffee
P4
P 16
2 cups Nata
P 30
P 60
Ice
P 30
P 30
3 pack of Plastic cup
P 70
P 210
For transportation
P 30
P 30
20 pcs. flyers
P2
P 40
6 pages Printed Logo
P 10
P 60
3 pack of Plastic spoon
P 30
P 90
Total
P 971.00
Mark-up
Selling price
23%
P 1,200.00
P 10.00 each
Serving: 120
Income:
Per day: P 1,060
Per month: P 32,860
Per year: P 386,900
III. THE OPPURTUNITY, INDUSTRY AND MARKET DESCRIPTION
The owners products are Maja Jelly, Jelly flan and Coffee Jelly. Usually the ingredients of
Maja is cornstarch but our product presented it with a twice, the owners add gulaman instead of
just using gulaman for Jelly flan we also add gulaman and egg. Lastly Coffee Jelly is made of
gulaman and coffee but the owners add nata to make it unique. To price it is skimming strategy
which is base on the value of the product is applied. For our promotion the owners create a
facebook page and giving flyers. All of the products will use plastic cups for packaging.
A. Target market/Customer
Student of College for Research and Technology, both Senior High School and College
student which number population of 1070 will be our target customer. The company choose to
have the 50% of the student population aged the youngest 16 years old and the oldest 24 years
old.
B. Business Location and Facilities
Will be located the business inside the school of College for Research and Technology San
Jose Campus. The Jelly Addicted will build a simple booth inside the school considering the
target market and place will be accessible for the customers. The facilities are made up of ply
board and wood.
C. Key Strength of the Company
Gulaman have a vitamin and the owners have way to entertain the customer to buy our
product.
D. Owner Legal and Structure
In Ms. Gulaman have a legal owner, Jennifer Peralta, Lea Valdez, Alexandra Jacob,
Chabelita Iniego, Angelica Somera, Rosalyn Supleto, Rowena Bernal, Aileen Libunao, Rhanie
Jean Mangulabnan, Mark Angelo Dela Cruz, Rommel Mercado, John Mark Mercado. The
owners choose their to become a partner in a company because the owners have a trust in
everyone and the owners hope our company is to grow and do the responsibilities in equally
connections.
E. Planned Changes of the Company
- In our company the owners planned to increase the product to increase the income of
company.
F. Marketing Strategy/Business Strategy
Our product is Maja Jelly, Jelly Flan and Coffee Jelly this product have a very affordable
price. Located inside the College for Research and Technology San Jose Campus gymnasium.
Will sure that our product will satisfied our customer, our packaging is very attractive because
we use plastic cup.
IV. BUSINESS MODEL EXPLANATION
The product of Jelly Addicted will use Gulaman, coffee, cornstarch, egg, nata and milk. The
product is unique because of the Gulaman and the different ingredients that the owners will add
on it. The owners are going to promote our products by using flyers and social media to be able
to attract the potential customers in College for Research and Technology San Jose Campus. The
product of Jelly Addicted have a very affordable price which can afford by the students of
College for Research and Technology (CRT).
V. MARKETING PLAN
A. Product
Jelly Addicted offers three different products: the Maja Jelly, Jelly flan and the Coffee Jelly.
These are desserts that the filipino love to eat. The Maja Jelly which is also known as maja
blanca but instead of just using cornstarch the owners also add gulaman to make it more unique.
The Jelly flan which comes from the idea of adding gulaman instead of just using an egg. The
customers will surely choose our products because of its unique and they can buy it in a very
affordable price.
 Delicious
As the food name Jelly Addicted, it promises to give the customer satisfaction in
terms of delicious taste. The first product is the Maja Jelly is a dessert ptoduct which is
surely loves by pinoy. The sweetness is the trade mark for the product and the corn
makes the taste more delicious. The second product is the Jelly Flan, comes from Leche
Flan but we add Jelly to make it Jelly Flan that is unique and delicious and the customer
will surely love. The last one is the Coffee Jelly it is made from Jelly and Coffee and we
add cheese to make it more delicious.
 Low Price
Jelly Addicted is also budget friendly food. It promises the customer with the
prices that everybody can afford. All of our product is 10 pesos each which will satisfy
the customers.
 Satisfying
The products are surely satisfying and the customers will surely love it. The Maja
Jelly, Jelly Flan, and Coffee Jelly can satisfy the customers when they eat it. It is also a
healthy food to eat.
B. Customer
The College for Research and Technology San Jose Campus is a private school for Senior
High and College, with a large percentage of enrollees this place is surely a good place for
planning any big or small business alike. In planning a business, people come with uniqueness of
ideas and techniques to sell their products. Food is one of the products that are easy to sell in
public places. Jelly Addicted will target the students of College for Research and Technology.
C. Competition
The competition in foods for these years is totally high especially in the colleges. The
canteen in front of CRT and some ambulant vendors who sells food and bevergaes in students
will be one of the competitors of Jelly Addicted.
Competitor's Analysis
Name
Canteen in front of
College for Research
and Technology
Ambulant vendor in
front of College for
Research and
Technology
Product Description
Item
Price
- Maja
- 1 pc
- P 10
- Juices
- 1 pc
- P 10
- Softdrinks
- 1 pc
- P 15
- Yakult
- 1 pc
- P 12
- Buko Juice
- 1 pc
- P 5 (small)
P 10 (big)
- Gulaman in siomai
- 1 pc
- P 10
- Lemonade with fries
- 1 pc
- P 25
D. Location
The location site of the "Jelly Addicted" is inside of the College for Research and
Technology San Jose Campus gymnasium. The owners choose the site because it is a pathway of
the students, here they will easily notice the booth where the products are.
E. Marketing Strategy
MARKETING MIX
PRODUCTION LIFE CYCLE
INTRODUCTION
GROWTH
PRODUCT
- The product is Maja Jelly
made from Jelly, Corn and
Cornstarch. Usually the only
ingredients in Maja is
Cornstarch but the owners add
gulaman because it is our
main product.
- The Jelly flan are made from
gulaman and egg, it is a Leche
flan but to make it unique the
owners added gulaman.
- The toppings of Maja Jelly is
cheese.
- The owners add gulaman to
the leche flan to make it Jelly
Flan.
- The owners add nata in
Coffee Jelly.
- The Coffee Jelly is made
from coffee and gulaman, and
the owners add nata to make it
unique.
PRICE
Skimming strategy which base The owners fix the amount of
on the value of the product.
our product on the size of the
cup we use.
PLACE
College for Research and
Technology San Jose Campus
(CRT) - gymnasium.
Putting a decorative booth to
make it attractive to the
customer.
PROMOTION
Sales Promotion.
Create a page and flyers.
PACKAGING
All of the products will use
plastic cups for packaging.
- Maja Jelly, Jelly flan and
Coffee Jelly in plastic cups.
POSITIONING
- Instead of cornstarch we add
gulaman to maja to make it
unique.
- Our jelly flan is unique,
because instead of using just
egg the owners added gulaman
for different flavor.
1. Product
The products are mixed with gulaman as its main ingredients. These products will satisfy
the "sweeth tooth" of the customers. The products will be recognized by its unique appearance.
2. Price
The owners will use skimming strategy in terms of pricing. This method is based within
the company value of the products that the owners create.
3. Place
The business will be located at College for Research and Technology San Jose Campus.
Inside of CRT campus gymnasium.
4. Promotion
The owners create a Facebook page that will help in marketing the products. Using
social media the owners plan to showcase their products by posting pictures and text that will
attract their potential customers. Flyers will also be use to promote the products. The promotion
strategy will be used to grow the business.
5. Positioning
The maja is unique because the owners add gulaman to make it more delicious.
The leche flan is only made by egg but the owners add gulaman to make it unique.
The coffee jelly is unique because the owners add nats to it.
6. Packaging
The company will use plastic cups fot the packaging of Maja Jelly, Jelly Flan and
Coffee Jelly. The manner of the packaging style includes the company's name so through the
packaging the name of the company will be recognized by the people.
7. Customer Demand
The company plans to have customers each year for the next 5 years of the 50% of the
population of College for Research and Technology either male or female, both Senior High
School and College students.
Year
Senior High
School
2021
2022
2023
2024
2025
1,070
1,099
1,128
1,157
1,186
College
Target population after five years= 5,640
TOP MANAGER
Target customers= 0.1
Total Demand= 564
OPERATION
MARKETING
SALES
VI. TEAM AND ORGANIZATION
"Jelly Addicted" is a type of business that involves partnership carrying out a business purpose.
The company was owned by Ms. Rhanie Mangulabnan who acts as the general manager and hee
partners are Jennifer Peralta, Alexandra Jacob, Lea Valdez, Chabelita Iniego, Angelica Somera,
Rowena Bernal, Aileen De Guzman, Rosalyn Supleto, Angelina Pabia, John Marc Mercado,
Rommel Mercado, Marc Angelo Dela Cruz.
The owners will share rights and responsibilities equally in connection with management of the
business and any individual partner can bind the entire group to a legal obligation. Each
individual partners assumes full responsibility for all the business's debt's and obligation.
ORGANIZATIONAL STRUCTURE
The company use functional organization structure to be organize the operations into
different aspects specifically in production, marketing and sales.
Job Analysis
Each person has specific duties to perform. These should be well organized to distribute
task fairly in every member with cooperation for a quality product.
Specially, the functions and responsibilities of each employee are:
Position
1. Manager
Duties and Responsibilities
 The one who collect, recieve and change money for the
customers.
 Responsible for supervising the work of her member.
 Manage the overall operation from selling, cooking and
finance.
 Decision Maker.
 Checked to customers feedback.
2. Production Personnel
 Responsible to purchasing the needs in production.
 Responsible for cooking and packaging of products.
3. Marketing
4. Sale Personnel
 Responsible for advertising, promoting and inventory.
 The one who is responsible for selling.
 Serve also as a cashier.
Salaries
Every person works for the cause, to earn money and acquire some benefits.
The owner will recieve salary to either product.
SALARY AND WAGE DISTRIBUTION
POSITION
Number
of
employee
Number of
working
Days per
Daily
Compensation
Monthly
Compensation
Yearly
Compensation
week
Owner or
Manager
1
5
250
7,750
91,250
Sales
personnel
6
5
100
3,100
36,500
Production
Personnel
6
5
150
4,650
54,750
HIRING PROCESS
VII. OPERATIONAL PLAN
The business will operate 8 hours a day , 5 days a week during the school days. One day
will be alloted to the production of the product where the company will produce 125 pieces of
Coffee Jelly and 125 pieces of Maja Jelly for the second day and 100 pieces of Jelly Flan for the
third day, the owners product has just repeated in five days. Five days will be alloted for selling,
Saturday and Sunday will be a day off for our team.
At the start of the operation of the team will be assigned the member to buy the needed
ingredients for the whole week.
One hour is alloted fo lunch break of the team from 12 o'clock in the afternoon. The
ingredients needed in the production will be purchase by the production personnel in accordance
with the manager intended suppliers.
Production
- Materials needed for the production and its uses.
For theJob
"Coffee
Opening
Jelly"
Materials
Passing of
Application
Interview
Hiring
Uses Orientation
- Caserole
- Use in cooking the gulaman powder.
- Measuring cup
- Use in measuring ingredients.
- Ladle
- Use in mixing ingredients.
- Bowl
- Use when cut the gulaman into cubes.
- Glass
- Use to dissolve coffee in hot water.
- Glass wear
- Use allow the mixture to cool a little bit pour
it into a mold until chill.
- Spoon
- Use in mixing, stirring, and tasting.
- Knife
- Use to slice the gulaman into cubes.
For the "Maja Jelly"
Materials
Uses
- Caserole
- Use in cooking gulaman powder.
- Measuring cup
- Use in measuring ingredients.
- Ladle
- Use in mixing ingredients.
- Glass
- Use to add a water to caserole.
- Spoon
- Use in stirring, mixing and tasting.
- Bowl
- Use to mix all the ingredients.
For the "Jelly flan"
Materials
Uses
- Caserole
- Use in cooking gulaman powder and arnibal.
- Measuring cup
- Use in measuring ingredients.
- Ladle
- Use in mixing ingredients.
- Glass
- Use to add a water to caserole.
- Spoon
- Use in stirring, mixing and tasting.
- Bowl
- Use to mix all the ingredients.
- Strainer
- Use to strain the ingredients.
Recipe for Coffee Jelly





10 pieces of Gulaman powder
6 pieces of Condensed milk
6 pieces of Nestle Cream
8 pieces of Coffee
4 cups of Nata
Recipe for Maja Jelly






10 pieces of Gulaman powder
4 pieces of Condensed milk
6 pieces Cream Corn
6 pieces of Evaporated milk
2 kg Sugar
2 pack of Cheese
Recipe for Jelly Flan






5 pieces of Gulaman powder
2 pieces of Condensed milk
3 pieces of Evaporated milk
1 kg Sugar
15 pieces of Egg
1 bottle Vanilla extract
PRODUCT DEVELOPMENT
As the products grows, the company planned to add other dessert such as Fruit Salad,
Mango graham and Buko salad. The owners also wantto bring more differentdesserts and to
bring big packaging such as producing Coffee Jelly in "Plastic bottle" that cost 50 pesos.
QUALITY CONTROL
The team making sure that the entire product is in good quality in terms of taste , prices,
quantity and packaging, careful selection of ingredients and materials needed are considered. The
other owners will be in the monitoring and maintaining of cleanliness of the working area as well
as their attire in production process.
PERSONNEL
"Jelly Addicted" will provide workers, 6 for the sale personnel, 6 for the production of
the products and 1 for the manager of the company.
JOB DESCRIPTION FOR THE FOLLOWING
SALES PERSONNEL
MANAGER
PRODUCTION
PERSONNEL
The one who will sales the
products.
Responsible in budgeting and
allocating the money.
Responsible in producing the
products.
Responsible in finding the
customers.
Responsible in monitoring
income of the company.
Responsible in assuring the
quality and cleanliness of the
products.
Responsible in holding the
money from the sold products.
Responsible in auditing.
Responsible in monitoring
and inventory of the
production.
The one that hold the money
from the sales.
Responsible in buying of
materials and ingredients
needed for the production.
GENERAL COMPANY POLICIES
- PRODUCTION AREA RULES AND POLICIES.
A. Keep cleanliness and orderliness in the area.
B. Wear proper attire/uniform.
C. Avoid using gadgets while working.
D. Avoid talking to your co-workers if not needed.
- MARKET PLACE RULES AND POLICIES.
A. Every one must work professionally.
B. Avoid fighting with your co-workers.
C. Customers is always right.
D. Always smile to the customers.
PAYMENT
There will be 13 employees, 1 manager, 6 sales personnel and 6 production personnel, the
salaries will be given every week, the manager will be compensated 7,750 pesos per month, the
sale personnel's will recieved 3,100 pesos per month and the production personnel's will recieved
4,650 pesos per month.
EQUIPMENT
COFFEE JELLY
Description
Quantity
Unit Price
Total Price
Brand
Caserole
1
300
300
555 Stainless
steel
Ladle
1
50
50
No brand
Bowl
1
50
50
No brand
Knife
1
100
100
No brand
Spoon
1
10
10
No brand
Glass
1
12
12
No brand
Measuring Cup
1
50
50
No brand
Total Price: 572
MAJA JELLY
Description
Quantity
Unit Price
Total Price
Brand
Caserole
1
300
300
555 Stainless
steel
Ladle
1
50
50
No brand
Bowl
1
50
50
No brand
Glass
1
12
12
No brand
Spoon
1
10
10
No brand
Total Price: 422
JELLY FLAN
Description
Quantity
Unit price
Total price
Brand
Caserole
1
300
300
555 Stainless
steel
Ladle
1
50
50
No brand
Bowl
1
50
50
No brand
Glass
1
12
12
No brand
Spoon
1
10
10
No brand
Strainer
1
30
30
No brand
Description
Quantity
Unit price
Total price
Brand
Gas stove
1
450
450
Standard(silver)
Gas
1
600
600
Solane
Total Price: 452
UTILITIES
Total Price: 1,050
INVENTORY
Jelly Addicted offered Coffee Jelly , Maja Jelly, and Jelly Flan. Behind this unique
delicious desserts are the ingredients that use.
Below is the list of ingredients use in such product.
A. Coffee Jelly
- Gulaman Powder
- Nestle Cream
- Condensed milk
- Coffee
- Nata
- Ice
B. Maja Jelly
- Gulaman powder
- Cornstarch
- Corn
- Evaporada milk
- Sugar
- Cheese
- Condensed milk
C. Jelly Flan
- Gulaman powder
- Condensed milk
- Evaporada milk
- Sugar
- Vanilla extract
- Egg
The business will produce 125 for Maja Jelly and Coffee Jelly, 100 for Jelly Flan and the
excess ingredients are properly stock and subjected in check-up regularly to avoid contamination
and those ingredients can use for another day and for another set of products.
LEGAL
The permit of the business was taken at CRT for allowing as selling the product in
College for Research and Technology San Jose Campus, the owners get the business permit from
the City of San Jose Nueva Ecija and building permit for production area, specially permit from
College for Research and Technology Campus head office that serve as a proof that "Jelly
Addicted" is a business that are legally operating and no regulations violated.
EXIT STRATEGIES
If our business is losing or not performing well the owners will create another business
name and another products to make the company improve again.
Jelly Addicted
- Jennifer R. Peralta
- Alexandra Jacob
- Lea Valdez
- Chabelita Iniego
- Rhanie Mangulabnan
- Angelica Somera
- Rosalyn Supleto
- Aileen De Guzman
- Rowena Bernal
- Angelina Pabia
- Rommel Mercado
- John Marc Mercado
- Mark Angelo Dela Cruz