TREND OR
FADS
Trends,
Networks and
Critical Thinking
LESSON
OBJECTIVE
S
01
Differenciate a FAD
from a TREND
02
Illustrate the life
cycle of a normal
product and a fad
03
point out the
elements that
make up a trend
04
Evaluate one’s
lifestyle and how it
subscribes t trends
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What is Fad?
 Is a very popular form of interest or
fashion that only exist for a short span of
time.
 Fad is an exquisite societal pattern but did
not last longer. It spreads widely and
effectively to the demands of every
individual. Moreover, it is a temporary
form of fashion, interest, or any crazing
activity that people become enthusiastic.
Life cycle of products are useful in
illustrating the behavior of fad.
What is Trend ?
Trend is an emerging phenomenon that last for a
long period of time and transmit existing ventures to the
future generations
.
Trend Analysis
Is an examination of these phenomenon and speculations on the
likely impact they will have in the future. Any given phenomenon
and prediction which likely to happen or any craze/fad or trend
that would likely emerge needs to be examined.
a. Trends are composed of wide variety of information from an
existing fields of complex ideas.
b. Trends use overwhelming recognition and pattern
identification to create presages in knowing the future.
c. Trends evolution are being evaluated and observed by the use
of timeframes.
Trending
Is
a phenomenal scenario that is currently
popular to the eyes and taste of the many. It
allows preemptive judgments and reactions
up to future events. It is something that
people follows either in social media or in
fashion. Trends are considered as “complex
fusion” of yesterday, today, and tomorrow.
CATEGORIES
FAD
TREND
Notion of Change
the new things that we currently do
fades when the perceptionof novelty
is gone
the way we do things
Behavior
intense
sustained behavior that turns into
lifestyle, mindset and values
Effects
coolness, me too mentality, starts
with technology
meets needs, solve problems and
issues
Time and nature of Growth
appears suddenly, enermously
popular, suddenly disapear
unexplainable growth
appears suddenly, enormous popular,
does not disappear
get stronger overtimr, sticks around
Scope and limitations
stay within one company,single
brand/limited brands
can cross over many companies,
encompasses entire areas of
technologies
Examples
ipad,kalyeserye,pet
rock,friendster,troll doll, bucket
challenge
gadgets,teleserye,pets,social
networking sites,dolls,social
advocacies
FACTORS SHAPING TRENDS
1. HUMAN NEEDS
Humankind will instinctively tend to its
needs. In meeting our needs, we enhance
our intelligence, creativity and social skills
that turn to increase our chance of survival.
FACTORS SHAPING TRENDS
2.HISTORICAL FORCES
History bear changes pheavals, conflicts,
issues and solutions carrien on by
humankind.
The role of government , particularly
legislature is to formulate policies to
respond societal needs.
FACTORS SHAPING TRENDS
3.GLOBALIZATIONS
The globalizing worlds integrates market
information through global advertising
platforms of transitional corporations shown
on media channels and the internet.
FACTORS SHAPING TRENDS
4.DIGITAL CONNECTIVITY AND SOCIAL
MEDIA
Social media, as enable digital technologies
continues to expand and grow each day.
Understanding the difference between trends and fads.
THING/BEHAVIOR
Human Needs
Historical Forces
Globalization
Digital Connectivity and Social
Media
TREND OR FAD?
EXPLANATION