WhY BETTER Butter
Matters
Presented by: John Zabala, Frentel Butter
The Frentel Butter Background
It all starts with the cows in Normandy, France. Normandy, well known for its
rich soil and nutrients produces a grass, that when eaten by cows provide rich
flavorful milk. Our artisan butter makers use a special Frentel recipe to add a
culture and churn the butter just the right amount of time to produce it's
unique gold color that let's you know it is dense. We do not add all of the the
water that other brands do. It gets its creamy, rich texture and fabulous taste
because of the high yielding butterfat - 82%, higer than the US counterparts.
This family recipe was brought to the United States over 40 years ago and the
same family still owns the brand.
If you agree that taste is important for spreading on your favorite recipes or baked
goods, Frentel is the butter for you.
Butter Category
Butter sales in the U.S. is $3.1 billion and steadily growing at a
4-6% rate.
Per capita consumption of butter is 4.7 pounds annually.
Imported (premium) butter sales continue to grow while domestic
branded sales are slightly declining.
Consumers are becoming more aware of the
quality and flavor impact of French butter
Unsalted butter continues to gain in
popularity mainly for baking and cooking
usage. It now accounts for 23% of butter
sales compared to salted butter.
Frentel Salted Cultured Butter
Enjoy it’s unmistakable flavor, a combination of
slight sourness, fresh, sweet, wholesomeness and
its remarkable spreadability.
Frentel Unsalted Cultured Butter
French Chefs and bakers agree that the French
butter is the essential ingredient to have a richer
and more textured creation.
The Frentel Cultured Butter
Difference
When Good Butter Matters Use Frentel
Frentel Product Specs
Frentel Trade Support Program
Introductory ad
Creative theme promotion
Recommendations:
Take a trip to France
Buy French Bread, Save $1.00 on Frentel
French Butter
Quarterly Scan-Down Promotions
Corporate Information
Franco American
1051 Monterey Pass Rd. Monterey Park, CA 91754
(323) 268-2345
www.frentel.com
Contact: John Zabala
johnz@franco-american.com
Cell Phone: (909) 573-6422