Assessor Name
Assessment Type
ASSIGNMENT
Numbe Question
r
PROJECT
Guidelines
Marks
Allocation
In addition to a broad understanding of all the study units
ofthe module, an informed understanding of the
background information of the study is important to
providing the appropriate set of answers to the questions
in this assessment.
25
FORMATIVE ASSESSMENT 1
1
2
3
4
5
QUESTION 1
QUESTION 2
QUESTION 3
QUESTION 4
Formulate a suitable title for the
proposedstudy.
The additional information provided here should be read
together with the background information. For a twophased study, the first phase is qualitative. It is expected
that the methodological choices you make would be 25
informed by an informed understanding of the
methodology of qualitative research (i.e., the
considerations relating to the sampling, data collection
and data analysis).
Question 3 is framed around the quantitative phase of the
study. The additional information provided here should be
read together with the background information. It is expected
that the methodological choices you make would 25
be informed by a deep understanding of the methodology
of quantitative research (i.e., the considerations relating to
the sampling, data collection and data analysis).
Question 4 is framed around the quantitative phase of the
study. The additional information provided here should be
read together with the background information. A 25
thorough understanding of data analysis in quantitative
research is critical to answering the question in this
section.
Based on the background information provided, formulate
aresearch title that adheres to the 5Ws. For more
information on the 5Ws, read through unit 1 of the module 3
guide. The title should clear, succinct and reflective of the
background information provided on the study.
The aim and significance of the study flow from the title
stated. Unit 1 of the module guide sheds light on how the
aim and significance of a study should be articulated.
6
Specify the aim and significance of
theproposed study.
7
The research objectives and research questions of the
study flow from the title stated. Unit 1 of the module guide
Formulate THREE (3) research objectives and
sheds light on how the research objectives and research
THREE (3) research questions for the proposed questionsof a study should be articulated. Ideally, the third 6
study.
research objective and the third research question should
be framed around practical recommendations to the
management of the company.
8
9
10
11
12
4
Based on the specifications proposed for the
study, discuss the appropriate ontological and
epistemological orientations for the study.
The research philosophy constitutes a critical foundation
of the research process. Read broadly on research
philosophyin the prescribed textbook as well as unit 2 of
the module guide for informed understanding of the
ontology and epistemology of research. The discussion
requires
ample citations from the literature.
Specify and briefly discuss an appropriate
research design for the proposed study, and
rationalise the choice of this particular
design.
A research design is the blueprint of the research project
and the glue that holds the research together. Read broadly
on research designs in the prescribed textbook as well as
unit 3 of the module guide for informed understanding of 6
thesubject matter. The design must adequately address the
prescriptions provided for the study. Ample citations from
the literature is a requirement.
Provide a comprehensive discussion of the
sampling methodology for the quantitative
phase of the proposed study. Your discussion
should highlight among others, the
population of the study, the nature and size of
the sample, and the method of sampling for
the study.
Critically discuss the data collection
considerations for the quantitative phase of
theproposed study. In your discussion,
highlight how you would measure "consumer
demand"; "competitor activity"; "management
of selling prices in the context of higher input
costs" and "the sales volume in the next
financial year".
A thorough understanding of sampling in quantitative
research is a requirement for answering the questions in
thissection of the assessment.
A thorough understanding of data collection and
measurement in quantitative research is a requirement
for answering the questions in this section of the
assessment.
Critically discuss the main considerations for
A thorough understanding of data analysis in qualitative
the analysis of data in the quantitative phase
ofproposed study. As part of your discussion, research is a requirement for answering the questions in
demonstrate how your research questions will thissection of the assessment.
be answered through your proposed method of
data analysis.
6
10
10
5
13
State any FOUR (4) assumptions of multiple
regression analysis that were most probably
assessed as part of the data analysis.
A review of the literature to uncover the main assumptions
4
of multiple regression is expected.
14
Specify the independent variables (IV) and
dependent variable (DV) underpinning the
proposed study.
A general understanding of variables and constructs
typically used in quantitative research is expected.
15
16
17
18
19
20
4
You are expected to be informed about the role of statement
Formulate the null and alternative
of hypotheses in quantitative research. You are required to state
a null hypothesis and an alternative hypothesis for the
hypotheses for the proposed study.
4
quantitative study described in this section.
Provide a comprehensive interpretation The interpretation of the output of statistical test is central to
of the output depicted in Figure 4.1 to quantitative data analysis. Please read broadly around the
6
interpretation
of
multiple
regression
analysis.
Figure 4.3.
Your interpretation should adhere to the
standard reporting format.
You are expected to interrogate the information and the
methodological choices made in the study in order to identify
the main limitations and weakness of the research design.
Highlight TWO (2) limitations of the
4
study.
Based on the findings from the data
Your recommendations should be informed by the findings (i.e.,
the interpretations of the statistical output) from the study.
analysis, proffer a practical
3
recommendation to the management of
ABC on the best course of action.
Provide a comprehensive discussion of
the sampling methodology for the
A thorough understanding of sampling in qualitative research is
qualitative phase of the proposed study. a requirement for answering the questions in this section of the 10
assessment.
Your discussion should highlight
among others, the population of the
study, the nature and size of the sample,
and the method of sampling for the
study.
Critically discuss the data collection
A thorough understanding of data collection in qualitative
considerations for the qualitative phase research is a requirement for answering the questions in this
8
section
of
the
assessment.
of the proposed study.