MARKETING AND SALES MANAGEMENT
LUXURY
BRANDS
DISTRIBUTION
GROUP
Jaya Charde 8 Raman Thakur
Kevin Panicker
Suraj Singh
How much are you willing to pay for this?
Guess the product
and price!
Louis Vuitton Paint
Can Bag
Rs. 2 Lakh
70 %
Consumers connect to their favorite
brands through social platforms
Consumer Behaviour
Luxury Brands
The desires of the luxury consumers have changed with a mindset transformation
Consumer Behaviour
Luxury Brands
Key Motivators for Offline
Shopping
Expectations from Online
Shoping
Quick Statistics of
Industry
Top 100 Companies
ABOUT LOUIS
VUITTON
In the age of steam, boat and
horse-drawn carriage Vuitton's
skilled craftsmanship in trunk
making saw him create
groundbreaking flat-topped
stackable cases that were both
waterproof and light as a
feather.
Region-wise
Operations &
Revenue
Key Driving Factors
• Premium and entry-to-luxury
segments are where growth
is
• Emerging markets are key
• Millennials Are Both Driving
Growth and Redefining the
Luxury Market
Revenue by
LVMH (Asia)
Distribution Principles
Proper sales routes
Store concept individualisation
Business practice reform
Store establishment in
prime locations
Brand enhancement
through flagship stores
Supplementing stores
with paid catalogs
Store placement strategy
growth
In-shop store placement
Retail store growth
Directly Operated
Stores
Operated by LVMH
The most appropriate medium of
the distribution of luxury goods
is the DOS both offline and
online.
This channel best preserves the
brand qualities of exclusivity
through controlled distribution,
and prestige through brand
image projection.
Travel Retail
Stores
Operated by Retailers
Travel retail provides them with to
opportunities to create visibility for
their products, increase customer
loyalty and acquire new customers
in different countries
Selective Stores
Operated by Sephora - A House of LVMH
Beauty products are available in
Sephora stores which is another
brand owned by LVMH
Safe space for LV to enter into
selective retail otherwise it does
not license any third party to sell
its products
Pop-up Stores
Temporary Seasonal Stores
With specialist 3D print provider
Omus, LV mounted a 968 sq ft
structure that was created with a
3D printer in just 18 days.
Reinforces the perception of
scarcity of the luxury product, by
limiting consumers’ exposure to it
in time, through the creation of a
unique and unrepeatable event
E-Commerce
Operated by e-commerce website
Improving the online luxury retail
offerings from traditional high-end
brands to answer the needs of the
modern affluent customers.
E-commerce sites are opening the
doors to the world’s best luxury
boutiques — boutiques that are
open 24/7, without geographical
borders. This channel is both the
next big challenge and a big
opportunity for luxury brands.
Mobile Application
Owned by Louis Vuitton
The mobile application, available
on iPhone or iPad, offers the
entire catalogue of cities and
covers thousands of regularlyupdated addresses.
Future is here!
The Technology
Associated with
RFID Labelling
Allows prospective
Hyper Personalisation
customers to try its jewelry
on its site using their
webcam and facerecognition software
Interactive
Dressing Rooms
Allows customers to view
all the variants in which the
Sephora also uses AI technology
product they are trying on is
to allow users to upload their
available on a touch
picture and virtually apply
screen; it
makeup and visualise how
products would look on them. .
Thank You!
Q&A