Homework
Cristian STAN 1035
1. A growth strategy is a plan created by an organisation for facing current and future challenges
that may appear to achive its goals and achieving a higher level on the market share.
2. The six growth strategies mentioned in the article are: market penetration, market
development, alternative channels, product expansions, market segmentation, partnerships.
3. I think the best way for small businesses is parternships this way they will need less resources
which they probably can’t affoard and this way they will grow.
4. Start-up = a company in the first stages of operation,
Market share = Out of total purchases of a customer of a product or service, what percentage
goes to a company defines its market share
Market saturation = Market saturation arises when the volume of a product or service in a
marketplace has been maximized. At the point of saturation, a company can only achieve
further growth through new product improvements by taking existing market share from
competitors or increasing overall consumer demand.
B2B marketing = is a process that involves selling a certain product manufactured by one
company to another
Remarketing = the tactic of serving targeted ads to people who have already visited or taken
action on your website
Merger = is an agreement that unites two existing companies into one new company
Acquisition = is a corporate action in which one company purchases most or all of
another company's shares to gain control of that company
Sole trader = is a self-employed person who owns and runs their own business as an individual