Course Name: Marketing Management
Lecturer: Dr. Mona Raslan
Submitted by :
 Ahmed Samy
 Sandy Refaat
 Salma El gebily
 Sherif Daba
(Introduction)
Verify the validity of the idea of applying smart ambulance:
That is, after raising an idea, we must know whether it will be implemented easily?
Will it, when implemented, be easy to use and help the audience navigate it, i.e.,
application design and User Interface fast and easy to deal with? Most importantly,
does the end user need him and he will download it and use it in the services
provided by them. All these questions make the idea of the smart aid application
still a hypothesis, you can verify the validity of the idea of a mobile application by
knowing whether there are people looking for this service and how many of them
and looking for interests the user to ensure the success and spread of the
application.
Build a scenario and visualize how the application works:
After verifying the validity of the idea and confirming the application idea that we
present, we found that after we proposed the idea to some people, many people
liked it. Now, details of the application must be put in step by step on paper or
through an online tool, and they must be as detailed as possible to ensure how The
user can navigate the application and all the perceptions of all the features and
functions that exist in it, and this will help the application designer or application
development company to clearly understand all the customer's needs to facilitate
their implementation.
Remove non-essential features when creating Android and iPhone applications:
When making an application for iPhone or for Android, we build the basic features
and functions of the mobile applications only to start the application. Do not build
all the features in the first version, it is nice to have some features that we add at a
later time as an update and amendment so that it is in constant adjustments and the
end user feels that you keep up with the technology And you are working on the
continuous development of the application and this will also help you to reach the
market quickly, so you must build the basic features of the first version of the
application.
Attention to a good design job for the application:
After researching, we found that many project owners want to develop the basic
design for mobile applications and want to focus only on developing application
programming and neglect the design and good form of the application, but this is a
mistake as the design is not only an interface for the end user but also about how
easy to use the application as the design is A way to make technology useful and
attractive that attracts the user to download the application, so the design of mobile
applications must be one of our most important goals.
After completing the previous steps comes the implementation step, which is the
direction to choose a programming and mobile application design company and
have a strong and creative team and have experience in designing iPhone and
Android applications. Before choosing the design company, we must search on the
Internet to verify the company's credibility and see the applications that they made
before and know Customer Reviews, Learn through all the methods to help you
choose the best application programming company
logo
(Situation Analysis)
Our vision is to become the number one choice when it comes to smart ambulance
application services in the whole world and also to be the top smart ambulance
transportation services provider in Egypt within the next 10 years of operation.
Our mission is to establish a world smart ambulance services company that will
become a standard for running private ambulance services not just in one country,
but other parts of the world.
Our smart ambulance will be built on a solid foundation. From the outset we have
decided to recruit all types of hospitals but with professional doctors, nurses,
nurse’s aides and ambulance drivers.
We are quite aware of the rules and regulations governing the ambulance
transportation industry which is why we decided to recruit only experienced and
qualified employees as foundation staff of the organization. We hope to leverage
on their expertise to build our business brand to be well accepted in Egypt.
When it comes to recruiting, we'll look for candidates who are not only trained and
skilled, but also trustworthy, customer-focused, and willing to work hard to help us
create a successful company that benefits all stakeholders. In reality, all of our
management staff will be eligible for profit-sharing arrangements, which will be
focused on their success over a five-year span or longer.
Job roles and responsibilities:
Recruits, selects, orients, trains, coaches, counsels, and discipline managers;
communicates principles, policies, and objectives; assigns accountabilities; plans,
monitors, and appraises work results; develops incentives; creates an environment
for sharing knowledge and views.
Strengths:
The fact that we have a team of qualified specialists managing various job
positions in our firm is one of our greatest assets. They are, in reality, some of
Egypt's most capable hands. Our location, as well as the business strategy we'll be
using, our ability to accept a variety of payment methods, as well as our wellequipped ambulance and exceptional customer service culture, will undoubtedly be
a major asset.
Weakness:
Our perceived weakness is that we are just starting out and may not have the
necessary funds to purchase an air ambulance as well as the necessary funds to
maintain the level of publicity that we intend to give the company.
Opportunities:
The opportunities that are available to smart ambulance services that in Egypt we
have young age generation are more than growing aging population that will let
them need our services. We are going to position our business to make the best out
of the opportunities that will be available to us in and around Cairo – Egypt.
Threats:
Economic downturn and adverse government policies, like any other business, are
likely to be one of the key risks we will encounter.
(Pestle analysis)
No matter how old you are, your health will always be a concern. People are
concerned about exclusivity, new diseases, limited treatment options, and the
amount of access they will have. This healthcare PEST study gives you an insight
into how the system operates and how it might change in the future.
Political factors:
Political variables and the climate in which a country operates have an impact on
every commercial organization, and can also introduce a risk factor that might lead
the company to lose money or jeopardize its profit stream. The political
environment can alter as a result of the policies and actions of the current
administration at all levels, from the federal to the municipal. To maintain a stable
business climate, it is critical for a company to plan for the variety in government
policies and laws.
This factors affect the business by growing political focus and pressure on
healthcare, global governments looking for healthcare savings.
Economic factors:
The dynamic economic climate that exists in the market has an impact on all
enterprises, whether domestic or foreign. Interest rates, demand and supply,
recession, inflation, and other economic conditions all have an impact on company.
Let's have a look at some of these economic variables.
How it affects the business: global economic crisis, reduction in disposable income
and reluctance of consumers to spend on healthcare.
Social factors:
The social environment of a corporation is made up of all of a society's beliefs,
habits, habits, and how it acts. It is, for the most part, an artificial creation that
stands in stark contrast to the natural world in which we live.
As previously stated, each civilization creates its own social environment aspects
that effect their enterprises. Of course, some cultural beliefs, customs, and
behaviors are universal, while others are not. When an American travel to the
United Kingdom, for example, he will recognize many of the practices there, but
not so in China. The nature of businesses there are based on Chinese factors of
their social environments impacting their businesses.
Technological factors:
Technological factors are variables that are used to compare and contrast various
options in terms of technological capability. It is viewed as a critical instrument for
improving operations and functions by businesses. Technological factors are one of
several external environment factors that have a significant impact on
organizations and are a key component of the PESTLE study.
Technological factors affect our business by customized treatments, direct to
patient advertising, new digital opportunities and direct to patient communication.
Legal factors:
We are looking at the major areas in the legal environment of a business,
specifically where law evolves and how legal issues effect businesses. The legal
environment of a business contains all of these legal considerations.
In legal factors quality becomes key, need to focus on education, changes to
advertising laws.
Environmental factors:
Environmental factors are identifiable elements in the cultural, economic,
demographic, physical, technological, or political environment that have an impact
on an organization's growth, operations, and survival. For a business,
environmental factors can be both internal and external.
Economic and technological factors are examples of external factors, whereas
internal factors include a company's value system, objectives, and internal
relationships.
The effect of this factor growing environmental agenda and community awareness
and identify eco opportunities to market.
(Swot analysis)
The strengths of smart ambulance:
Strengths describe the factors that an organization is good at and what sets it apart
from its competitors.
Brand ownership: We must build a strong brand name in the market. It is one of
the most well-known and respected brands, which in some way helps the company
in expanding to new geographies easily like Arab countries.
Technology: The essence of smart ambulance is its technology; one needs to use
the ambulance Smart application to benefit from its service. Also known as a tech
company and not just a first aid company to deliver sickness. To make the app easy
to use and error-free, the company needs to have a strong technology background.
We have built a large group of tech talent who are working hard to improve the
application experience for its users.
The strong partner ecosystem: We must achieve the largest number of partners
and ensure their loyalty. This is one of our greatest strengths.
User interface and user experience: In this digital world, a large number of
companies lose customers simply because the user interface and user experience
are not easy. This is something that the company took an interest in in
implementing. The easy user interface and superior experience are one of the
reasons for the app's success.
- Something for everyone: We also offer some medical advice in the app
Application weaknesses:
It will take a long time for the application to know the delay of the aid worker on
the patient
Traffic, poor services and lack of parking spaces, etc.,
Threats to the application:
Threats refer to factors that are likely to harm an organization in the future. Given
the truth, threats give the brand a far-sighted view of the problems the brand is
likely to face in the future, one of the most important factors in our SWOT
analysis.
•
Competitive pressure: Intense competition from companies is one of the
biggest threats to the company. It's different geographical locations.
•
Governmental Regulations: Governmental regulations have also been
a major hurdle in the company's business. The main point of contention is
between extracting the papers to license the company and their bad treatment
Application opportunities:
Opportunities refer to the factors that an organization can use to its
advantage to increase its market share, sales, brand recognition, etc., and
it is the second most important factor in a company.
Expanding to other geographic regions:
There are still a lot of countries that need this app Especially poor countries and
some Arab countries to expand it. The company needs to get rid of the countries
they wish to expand and then apply all their efforts to make the launch a success.
(Competition)
Our company was founded on the principle that no citizen should be denied timely,
high-quality emergency care, treatment, or wellness services due to a lack of
transportation. We set out to create a medical transportation system that would
meet our community's emergency and non emergency transportation needs and we
hired the best Medics in the business and began working with facility leadership to
identify their needs based on patient conditions. We then designed a specific plan
to meet those needs and provided the most appropriate modes of transportation.
What sets us apart from competitors is that, in addition to providing ambulance
services, we built our company with the goal of preserving and continuously
improving the quality of life for our patients and the communities we serve. We
believe that preserving a life is just as important as saving one, and to that end, we
remain actively involved in the business and leadership of our community.
(Product Offerings Smart embulance )
 24-hour
support
service:
If you have a quick inquiry or want to report an accident, you will easily get
the help you need through the app.
 share the details of the patient's journey until he reaches the
hospital:
Reassure your loved ones, wherever you are. If the patient is alone in his
home when calling for an ambulance through the application, a message will
be sent to one of the people who have been selected through "trusted
contacts" in the application, and add reminders to share the details of your
trips with them.
 Check
trip
progress:
The trip verification feature can help detect prolonged stoppages such as a
vehicle breakdown during a flight, using sensors and GPS data. If we notice
this happening, we will reassure you, and the nearest ambulance will be
automatically informed on the scene via the application and it will reach the
patient immediately.
 river
Partner
Profile:
The driver's name and some details about him will appear, even if he shows
any inappropriate behavior, such as if he is using drugs, you can send your
complaint immediately through the application.
 Educate people and give them tips: Where we send awareness
messages to young people, such as you are stronger than drugs Keep
medicines away from children and some advice for diabetics, such as diets
Not to drink excessively nutritious water and to send advice not to take off
the masks at a time when the Corona virus is spreading .
(Thank you)💓