Identify the following media if it is
TRADITIONAL or NEW. Write
your answer on the space provided
before each item.
1. Magazine
2. Broadcast
3. Radio
4. Online Video Games
5. Online Messenger
6. Tabloid
7. Pocketbook
8. Television
9. Web Video
Portals
10. Facebook
11.is a system of writing first
developed by the ancient
Sumerians of Mesopotamia
12. OHP
13. Alexander Graham Bell
14-15. THE FIRST
Newspaper (2pts)
THE EVOLUTION OF
TRADITIONAL
TO NEW MEDIA
EVOLUTION OF MEDIA
•PRE-INDUSTRIALAGE
•INDUSTRIALAGE
•ELECTRONIC AGE
•NEW / INFORMATION AGE
PRE-INDUSTRIAL AGE
(Before 1700s)
INDUSTRIAL AGE
(1700s-1930s)
ELECTRONIC AGE
(1930s-1980s)
INFORMATION AGE
(mid 1900s-2000s)
PRE-INDUSTRIAL AGE (BEFORE 1700)
•People discovered
fire, developed paper
from plants, and
forged weapons and
tools with stone,
bronze, copper and
iron
PRE-INDUSTRIAL AGE (BEFORE 1700)
Example Forms of Media:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
PRE-INDUSTRIAL AGE (BEFORE 1700)
PICTOGRAPHS AND PETROGLYPHS
CAVE PAINTINGS 35,000 BC
PETROGLYPHS
PRE-INDUSTRIAL AGE (BEFORE 1700)
PAPYRUS IN EGYPT 2500 BC
PRE-INDUSTRIAL AGE (BEFORE 1700)
CLAY TABLETS IN MESOPOTAMIA 2400 BC
PRE-INDUSTRIAL AGE (BEFORE 1700)
ACTA DIURNA IN ROME 130 BC
PRE-INDUSTRIAL AGE (BEFORE 1700)
CODEX IN MAYAN REGION
PRE-INDUSTRIAL AGE (BEFORE 1700)
PRINTING PRESS USING WOOD BLOCKS
INDUSTRIAL AGE (1700S TO 1930S)
•People used the power of
steam, developed machine
tools, established iron
production, and the
manufacturing of various
products (including books
through the printing press)
INDUSTRIAL AGE (1700S TO 1930S)
Example Forms of Media:
• Printing press for mass production (1900)
• Newspaper- The London Gazette (1740)
• Typewriter (1800) • Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph • Punch cards
INDUSTRIAL AGE (1700S TO 1930S)
PRINTING PRESS FOR MASS PRODUCTION
INDUSTRIAL AGE (1700S TO 1930S)
• Newspaper- The London Gazette (1740)
INDUSTRIAL AGE (1700S TO 1930S)
TYPEWRITER 1800
INDUSTRIAL AGE (1700S TO 1930S)
TELEGRAPH
INDUSTRIAL AGE (1700S TO 1930S)
TELEPHONE 1876
INDUSTRIAL AGE (1700S TO 1930S)
MOTION PICTURES 1900S
INDUSTRIAL AGE (1700S TO 1930S)
Punch cards
ELECTRONIC AGE (1930S TO 1980S)
•The invention of the transistor ushered in
the electronic age. People harnessed the
power of transistors that led to the
transistor radio, electronic circuits,
and the early computers. In this age,
long distance communication became
more efficient.
ELECTRONIC AGE (1930S TO 1980S)
Example Forms of Media:
• Transistor Radio
• Television (1941)
• Large electronic computers
• Mainframe computers - i.e. IBM
704 (1960)
• OHP, LCD projectors
ELECTRONIC AGE (1930S TO 1980S)
TRANSISTOR RADIO
ELECTRONIC AGE (1930S TO 1980S)
TELEVISION 1941
ELECTRONIC AGE (1930S TO 1980S)
MAINFRAME COMPUTER
LARGE ELECTRONIC
COMPUTER
ELECTRONIC AGE (1930S TO 1980S)
APPLE 1 COMPUTER
ELECTRONIC AGE (1930S TO 1980S)
APPLE 2 COMPUTER
ELECTRONIC AGE (1930S TO 1980S)
OVERHEAD
PROJECTORS
(OHP) 1950 – 1960s
ELECTRONIC AGE (1930S TO 1980S)
LC PROJECTORS
(OHP) 1950 – 1960s
NEW/ INFORMATION AGE
(1900S TO 2000S)
• The Internet paved the way for faster
communication and the creation of the
social network.
NEW AGE (1900S TO 2000S)
•Web browsers: Mosaic (1993), Internet
Explorer (1995)
• Search Engines: Google (1996),Yahoo
(1995)
• Blogs: Blogspot (1999), Wordpress (2003)
•Social networks: Friendster (2002),
Multiply (2003), FB (2004), Instagram
• Microblogs: Twitter (2006), Tumblr (2007)
• Photo & Video : YouTube
(2005)
NEW AGE (1900S TO 2000S)
•Augmented Reality / Virtual Reality
• Video chat:
Skype
(2003
•Portable computers- laptops
(1980), netbooks (2008), tablets
(1993)
• Smart phones • Wearable technology
• Cloud and
Big Data
Web browsers
Search engines
Blogging sites
Social networks
Microblogging
Microblogging sites
Photo and Video Sharing Websites
Instant Messaging and Video
Conferencing
Portable Computers
Mobile Phones
Wearable Technologies
Cloud and Big Data
TRADITIONAL MEDIA VS. NEW MEDIA
Traditional Media
• Media experience is
limited.
• One- directional.
• Sense receptors
used are very
specific (i.e. print media-sense of
sight, radio –sense of hearing, TV and
film- sight and hearing).
New Media
• Media experience is
more interactive.
• Audiences are more
involved and can send
feedback.
simultaneously.
• Integrates all the
aspects of old media.
Why Media?
What Do Media
Do for Us?
Media fulfill several roles in culture,
including the following:
• Entertaining and providing an outlet
for the imagination
• Educating and informing
• Serving as a public forum for the
discussion of important issues
• Acting as a watchdog for government,
business, and other institutions
END
THANK YOU!
6. Tabloid
Traditional
7. Pocketbook
Traditional
Traditional
NEW
8. Television
9. Web Video
Portals
10. Facebook
NEW
11.is a system of writing first
developed by the ancient
Sumerians of Mesopotamia