Summer Internship Project Report
On
iFORTIS WORLDWIDE
Submitted By
Ananya Dutta
Guide
Prof. Rijuta Joshi
Company Guide
Mr. Rohit Naidu S
(Chief Executive Offer)
Department of Management Technology
Shri Ramdeobaba College of Engineering and Management Nagpur
2020-21
Executive Summary
Winning the workplace is important to win the marketplace. And to make it
happen the Human Resource Department place a crucial role. In my tenure as a
Human Resource Manager Trainee I have learnt and gained experience, that the
best HR is a psychologist, peace maker, leader, lawyer, mentor and a one who
maintains the image of the company. The internship conducted was for a great
mission to make “Women Self Reliant” and empowering the globe, being a part
of it was a pride to me. Where not only I was developing myself as a leader and
polishing my leadership skills but also making other women a leader and
embracing the field of human resource. I initiated by recruiting female HR
trainees taking forward the company’s mission. This was for the first time I was
recruiting on company’s behalf by posting the job description on various social
media platforms. I got over 100 responses on the same. I had screened the
candidates going through their resumes well and picked around 60 candidates.
Whom I made an interview call after framing questions which where
appropriate as per the requirement and twisted it or added more questions
according to the response of the interviewee. Interviewing I had selected 24
candidates. I also did international recruitment and had one intern from UAE.
Explained them how to use the company web office and provided them with
offer letter. 8 had left voluntarily due to pandemic and other issues. I made sure
to keep up the image and to avoid any further discrepancies and had sent
termination letter wishing them best luck for future and clearly mentioning
hereafter they are not eligible for any benefits.
Accomplishing a target of 16 members in a team I moved ahead with my next
task in the Job Description to manage people, guiding, mentoring them to do
well. I was the direct reporting manager to my team where I had to show great
leadership skills guiding them how to recruit and enhanced their talent
acquisition skills, leadership skills to lead their team, answered their queries on
time helped them improve and be a good leader too. They had a target to recruit
16+ marketing/sales and company ambassador interns and with this I was the
manager of 159 interns under me on behalf of the company.
I conducted various meeting with the HR trainees and guided them along with
that sent them the minutes of the meeting. I communicated well with my mentor
Mr. Rohit Naidu who is the CEO of the company, “Ifortis Worldwide” and the
director to the parent company “American Ruler Private Limited”. I came to
know a lot from him about the company and also learnt a lot from such a man
who has brought up such a unique and great idea to make a women self reliant. I
am really inspired by the way the entire internship program was conducted
under his guidance, the way he conducted and presented in the induction
program even in the meetings held, the way he communicated, time
management, his organised and systematic work.
Acknowledgement
I am grateful to be an intern in iFortis Worldwide. I cannot thank enough to my
company Guide Mr. Rohit Naidu S the CEO of iFortis Worldwide for giving me
this opportunity, encouraging me and mainly trusting me for the tasks allotted. I
am very much satisfied to work for the same under his guidance. This
opportunity has definitely enhanced my learning by giving me practical
exposure and it was a great chance to have professional development.
I extend my gratitude towards my college faculty Prof. Rijuta Joshi for her
constant guidance and support whenever needed and my others teachers as well
as they play an important role in my academics I am always thankful to them.
Having a good mental health and support is important from the family and so I
thank my parents for keeping up that in me.
I will always use these learning, experience and knowledge received, in my
career in the best possible ways and work on how I can improve on them more.
I hope to continue this cooperation with all of you in achieving my career
objectives.
Table of Content
Sr. no.
1]
Particulars
Company Profile
The customer
The competition
The environment
The technology
SWOT Analysis
PESTAL Analysis
PORTER’s Five force Analysis
2]
Specialization wise description
Top Management
Present manpower status
Organisation chart
Senior Management
Departments
Talent Acquisition
Training
Appraisal
Retention
Strategies for future
3]
Business Objective
Target
Strategy used by me to complete the task
Achievements
Mid course corrections
Limitations
Conclusion
Learning
Award/Rewards
COMPANY PROFILE
Ifortis Worldwide is a subsidiary company of American Ruler Pvt. Ltd. Ifortis
worldwide is an information technology company. It provided services such as
in web application, bespoke CRM and ERP systems, customer portal service,
operational system, engineering and software development, software and
hardware integrated. It works with the industries such as in healthcare,
construction, Retail and e-commerce, education and training, hospitality, nonprofits, SME’s and large enterprises. The company does business on
international platform. Along with IT projects and technical projects to
businesses it provides intuitive services in HR consultancy that improves
business efficiency.
It provides the best practice processes and development methodologies as a
foundation for rapid building of cutting-edge technology solutions in a
structured and methodical way. In the planning stage it collects all the relevant
information from the customer to develop customer software development
solutions as per their expectation. In the designing stage the system and the
documents are prepared as per the requirement specifications. This helps define
overall system architecture and technology stack. The next step is to define and
document software needs. Then in the building stage developers build the entire
system by writing the code using the chosen programming language, techniques
and methodologies. Then it evaluates the quality of software with the aim of
finding and fixing defects in the testing stage. The final software is released and
checked in deployment issues, if any. The last stage is maintenance stage where
the company ensures as per the service level agreement that needs continue to
be met and that the system continues to perform as per the specifications
mentioned in the first phase.
It also conducts events namely Aarambh which has its name in ‘International
book of records’ and it was the world’s and India’s largest youth festival.
It provided internships in the field of HR, marketing and sales, Android
developer, Full Stack developer, project manager, senior ios developer.
It takes pride in delivering world class services to its customers. To demonstrate
this commitment it has sought independent certification to this standard such as
ISO 9001:2015, ISO 14001:2015, ISO 27001:2013, ISO 29993:2017.
The customers: - It caters almost all industries in national and international
markets.
The competition: - Other IT companies.
The environment: - The Company is one of India’s leading corporations it has
national and international clients as well and caters almost all markets and also
provides customised services.
The technology: - The Company itself is the IT Company and has a large data
base and other advanced technologies to be ahead in the market.
SWOT Analysis.
Strength:▪ Provides services to all most all
industries.
▪ Very professional and
systematic work.
▪ Customer friendly
▪ Provides customised services.
▪ Values employees
▪ Works on national and
international platform.
▪ Transparency in the work
culture
▪ Growth
▪ Experienced professionals
Weakness:▪ Newly started
Opportunity:▪ New projects from almost all
Challenges:▪ To work in pandemic scenario
industries.
▪ International market
and deal with the clients
▪ Government interventions due
▪ Apart from IT provides services
in technical services and HR
to pandemic.
▪ Work from home for the
consultancy.
employees.
▪ Companies which are already
flourished in the field.
(Competitors)
PESTL analysis
a. Political: - It does not have any political barrier.
b. Economical:- It is providing internships and jobs, aims at increasing luxury
shopping, it is increasing its departments and expanding its business in various
industries worldwide.
c. Social: providing work from home, taking care of the environment, does CSR
activity like making women self-reliant(the current project), has high customer
confidence as it provides customised services.
d. Technological: - the company works with high level technology. It has a
large data base capacity, works online with its clients worldwide, has global
automation and has accounts on various social media platform.
e. Legal:- It follows all labour laws, tax policies, industry regulations, health
and safety regulations, and has varies accreditation such as
ISO 9001:2015 QUALITY MANAGEMENT SYSTE,
ISO 14001:2015 ENVIRONMENTAL MANAGEMENT SYSTEM,
ISO 27001:2013 ENVIRONMENTAL MANAGEMENT SYSTEM,
ISO 29993:2017 LEARNING SERVICES OUTSIDE FORMAL EDUCATION .
Porter’s Five Forces Analysis
i. Threat of new entrant: yes there can be threat cause of new entrants.
ii. Suppliers bargaining power: No
iii. Threat of substitute: No
iv. Customer’s bargaining power: Yes as the company provides customised
services.
v. Rivalry among existing competitors: yes, as there are big known companies
providing the same services.
Force
ST RENGTH (HIGH , MEDIU M,
LO W)
Threat of new entrant
MED IUM
Suppliers bargaining power
LO W
Threat of substitute
LO W
Customer’s bargaining power
HIGH
Rivalry among existing competitors
HIGH
The Chief Executive Officer
The chief executive officer of the company is Mr. Rohit Naidu S. is an engineer
did B. Tech in computer science and engineering. He is a self-made Indian
Entrepreneur and keeps a mission to make the youth community Self-Reliant.
He initiated the same by coming up with ‘making women Self-Reliant. He also
got featured in India Today for promoting the idea of self-reliance among
women through his bold yet thoughtful women program initiative. With 98%
women joining his grand expedition and 124+ global clients, company, as well
as his intellectual initiatives are set to leave mark globally. He is also a director
at the parent company American Ruler Pvt. Ltd.
Present manpower status: - 150-500
Organization structure
Chairman
Director
CEO
HOD
HOD
Accounts
department
Legal &
Compliance Team
General Manager
HOD
IT
Senior management and Profiles of Top management Personnel’s: - At the top
is the chairman, and under him the director and the CEO Mr. Rohit Naidu.
The human resource manager is Ms. Hemalatha.
Departments and Functions: - Accounts, Legal and Compliance, IT, HR
Talent acquisition and Recruitment process followed in the organization.
To recruit non-corporate the recruitment is done usually from rural areas to give
them employment. Also proper arrangement for them taking their food, hostel,
PF is done. This type of recruitment is done specifically for company’s textile
business.
To recruit corporate, internal hiring or referral hiring is done they are initially
kept in probation period if they are right fit then they are hired. Apart from this
even the jobs are posted on online portals like naukri.com, Indeed and LinkedIn.
Training and Development activities in the organization: - Employees are kept
in probation period before making them permanent and so training is provided.
Appraisal and Retention practices etc.: - yet to be followed.
Retention issues: - Not as such employees are loyal. The company has good
employer branding and internal environment.
Strategies for future growth and development: - The Parent company will soon
launch itself in fashion industry on international level and iFortis Worldwide
will support it being its subsidiary.
Business Objective
Objective:The internship aimed that making women self reliant. Therefore, only
female interns where hired who had to lead their own team on behalf of
the company. Company did the initial hiring of HR trainees. Who further
did the hiring of HR interns posting jobs through various social media
platforms and got promoted as a Human Resource manager trainee hence,
the one and a half week was given for recruitment. The remaining week
of one and half month was to mentor, guide and help the interns to do
better. I was directly hired by the company and was given the post of
HRM trainee where I was the direct reporting manager to my team of HR
trainees and an indirect manager to their team who were marketing/sales
and company ambassador interns. So, in total I was the manger of the 159
interns. The company not only aimed at making me a leader but also a
leader through me and I worked with the company for the same mission.
It passionately aimed at making women of the nation self-reliant. It also
paved the way for talents in entertainment segment where it launched a
plat to showcase it by coming up with an event called Aarambh which is
the world’s and India’s largest youth festival. So as a HRM trainee I also
had to make sure to make the event successful and do a good team work
by making sure I hire good interns train them well to hire good
marketing/sales and company ambassadors interns who further make the
events like Aarambh 3.0 and Arise successful.
Target: - The target for hiring of minimum 16 HR trainee was given. I
had hired 25 later the final team with me was exact 16. This work was
given to do in one work where we had to plan up our recruitment strategy
as in where to post the job and how i.e. to do a little bit of employer
branding. We were given an extension of one another week make our
target accomplished. But I had completed in the same time. Just to do be
on safer side I kept hiring even in the extension period and that was a
fruitful decision by me.
Strategy used by me to complete the Statement of
Purpose/Tasks/JD
I first went through my job description very well. My internship duration
was for one month which got extended for 45 days. I had attended the
orientation meet and the other meetings held very sincerely and
attentively. To understand the company’s values, culture and environment
I was pretty much impressed by the sessions held. I made my
observations my learning and started with my first week SOP that was to
recruit worldwide. I then first searched for the platforms where I can post
and one best which will give me a large no. of responses on my job post.
So I targeted linkedin and my college. I received around 100 responses.
After then I screened the resumes as per the requirement of the company
that was mentioned in the JD and then I went for interviewing them. For
interviewing I drafted a questionnaire as per JD and twisted it as when
required and also added questions accordingly. So that I do selections
very well the questions drafted by me were,
1) Describe yourself
2) Your strengths and weakness and why do you feel so?
3) Have you participated in any extracurricular activities in school,
college? If yes then how did you coordinate?
4) Are you a HR student? If yes, then why did you select it? If not, then
why did you come for this internship?
5) Do you have any prior exposure to the field and specifically
recruitment
6) Have you shown any kind of leadership quality? If yes! What all did
you do? If no! If got the opportunity how will you do?
I did telephonic interview. Those who did much good in the interview
I selected them on spot. Those who were not so good I kept them on
hold. Later I shared the application form which they had to fill initially
so that I could add them in my company dashboard. I had learnt to use
the company website and the dashboard when the company conducted
training on the same in the orientation and meetings held earlier. Once
they filled up the application form. I had to put them as HR trainee
and add them in my group.
After then I was able to generate their login id and password. I drafted
an email mentioned all the details of the offer letter. I explained them
how to get the offer letter and all required. Then shared with them an
on boarding form got it filled by them and then brought them onboard.
I made an WhatsApp group adding all of them making a setting that
only I the admin can message regarding all important instructions and
other communication over there as the company protocol and later if
any individual query contacting them personally and this was done so
that the mentor that is me and the inter should know each other and
develop compatibility and work smoothly. I so kept in touch with each
one of them individually and understood their psychology with that I
understood more about their calibre with which I got to understand on
whom I need to focus more and help them. It was not easy to manage
different minds. In such situations it was important to understand my
people and then do communication with them accordingly and
bringing ego nowhere rather keeping calm and being there for them
whenever they needed. I also conducted meetings for them on my
own to explain them if their SOP well. I also sent them minutes of
meeting for their reference. And also was available for them even after
that for doubts. I also trained few interns how to take interview and
the questions to be framed and also removed any kind of
psychological barrier as for few this was their first internship or was
not from HR and MBA field. I am glad that I mentored well and made
them complete their internship successfully. After this I not only
mentored them but also their team indirectly as on company’s behalf I
had to mentor them on each and every aspect.
Achievements: - I had achieved the target of 16 interns as assigned.
Also I had made one international hiring from UAE. I had received a
lot of appreciation from my interns saying I was the best mentor for
the way I communicated, mentored, guided them and was
approachable to them. I not only polished my leadership and
communication skills but also helped my team to develop it.
I also have received the certificate of excellence and stipend for my
performance and also a student employment offer.
Mid course corrections:- I was told to take feedback from the interns
for which I drafted a Google form and then made a summary of it after
going through all and conveyed it to my mentor.
Limitations: - at the time of recruitment as it was my first experience I
was not aware of it much. So after getting the responses when I
screened and called the candidate so at times it happened that they
already got interviewed by some other intern of my level and also
taken in their group and my time wasted for the same and also with
this as I was thinking getting the responses that I will achieve the
target soon but due to this I wasn’t. Due to some reasons initially my
dashboard was having some problem but my mentor the CEO of the
company was so kind to help me, just an intern which made my work
go on smoothly. This shows how much they value their people.
Conclusion: It was a wonderful time with the company under the
mentorship of the CEO himself. He is an amazing human. The entire
journey in the company was my worthwhile. I got immense workplace
exposure and practical knowledge. I have actually used my theoretical
knowledge for the very first time practically starting from recruitment
strategy to mentoring understanding the employee psychology,
maintaining employee relation specifically during risk times and
human resource information system management. I gave my best in
whatever task given to me. Company aimed at giving the best of the
training and I tried to take all the opportunities provided and turned
my entire journey successful.
Learning in the executive training: - Practical learning on how to
frame the recruitment strategy, understanding the psychology and
mentoring them, coordination, maintaining employee employer
relation during risk time.
Awards/rewards/PPO received during Executive
Training including earning: - I have received certificate of
excellence, stipend and also student employment offer.