PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH
INDORE (M.P.)
SUMMER INTERNSHIP PROJECT
2020-2021
INDUSTRY / SECTOR ANALYSIS
ON
DSM TEXTILE KARUR
Sector Analysis – HR DEPARTMENT
PROJECT TITLE
Submitted in partial fulfillment of the requirements of
Under Graduate Program (UG)
Submitted to
Submitted by
Prof. Divya Tiwari
Shubhi Banthiya
BBA – 5th Semester
Scholar No. 21110111272
Date: 26 August, 2020
CERTIFICATE FROM FACULTY MENTOR
This is to certify that Miss. Shubhi Banthiya has completed her SUMMER
INTERNSHIP PROGRAM – 2020-2021 under my supervision.
Her conduct was good and I wish her best luck for her future endeavor.
My evaluation result is ____________________________ marks out of forty marks.
FACULTY GUIDE:
Prof. Divya Tiwari
ACKNOWLEDGEMENT
We are fortunate that we have got our teachers who always inspired us by their
punctuality frankness and patience.
I extent the gratefulness to the Director of Prestige Institute Of Management Of
Management And Research Dr R.K. Sharma for providing me the opportunity to
embark on this project.
I wish to take this opportunity to express most profound gratitude to our respected
faculty guide Prof. Divya Tiwari , faculty member for internship training, PIMR for their
encouraging guidance and their valuable during the course of work.
I am grateful to all the staff members of PIMR for their kind co-operation and
guidance during our project development period.
Shubhi Banthiya
BBA V Semester
INDEX
SECTION – A
S No.
Particulars
Page No.
1
Cover Page
1
2
Certificate of Faculty Mentor
2
3
Acknowledgement
3
4
Index
4
5
Title of Summer Internship Project 2020-2021
5
6
Summer Internship Project 2020-2021 Option Selected
6
7
Objective of selecting Summer Internship Project 20202021 Option
Detail information of the organisation selected
8
1. Name of the organization
2. Address
3. Web Address
9
10
Submission of photographs ( about Product/s and details
of services):
Online Attendance Sheet
7
SECTION – B
S.No.
PARTICULARS
1
Industry / Sector Overview
2
Area of Analysis (HRD , Finance , Marketing , IT , etc.)
3
Area Specific Presentation of Secondary Data ( Marketing ,
Financial , IT related , etc.)
4
Analysis (SWOT , Porter’s Five Forces , PESTLE , etc.)
5
Challenges faced by the Industry / Sector
6
Learning by the Analysis by student
7
Recent Trends in Industry / Sector
8
Scenario of International / National /State level
9
Conclusion and Suggestion
10
References
TITLE OF SUMMER INTERNSHIP PROJECT 2020-2021
INDUSTRY / SECTOR ANALYSIS
ON
DSM TEXTILE KARUR
Sector Analysis – HRD DEPARTMENT
DURATION OF SUMMER INTERNSHIP PTOJECT
Page No.
OBJECTIVE OF SUMMER INTERNSHIP PROGRAM
 Technology, techniques and system for organic production
 Assessment of global market for appropriate market strategies
 Technology and techniques applied on model farms and elsewhere
 Internationally acceptable standards and an established certification office with
trained inspectors
 Identification of and access to export markets
 Minimize duplication of effort ,service and resources
 Eliminate inefficient and costly redundancies
 Eliminate non- compatible standards and architectures
 Identify obstacles for department wanting to move computing operations.
INTRODUCTION
DSM Textiles is located at Karur, Tamil Nadu in the Southern part of India. Established
in 2001, DSM TEXTILE is an Eminent Manufacturer, Exporter and Supplier of the Cotton
Home furnishing Textile Products that are a reflection of the dexterity of the artisans of India.
DSM TEXTILE incorporates the latest trends, Designs and Colours in DSM TEXTILE Home
Furnishing Textile Products that caters to the diverse taste and preferences of DSM
TEXTILE discerning clients.
DSM TEXTILE is backed by a Talented Team of Master Craftsmen with Rich Experience in
infusing life into the Home Furnishing textiles through their dexterous hands. DSM
TEXTILE dedicated Quality Control supervisors carefully monitor the entire production
process to ensure quality standards and client specifications are met.
Each of DSM TEXTILE creations speaks volume of the efforts and craftsmanship that goes
into making them. This is the reason DSM TEXTILE Home Furnishing Textile Products have
found immense appreciation and accolades in the international market.
DSM Textiles, the Name you can trust for Quality Textiles Products. VKS fabrics offer a
wide range of Textiles Products, Created & Designed to Satisfy Most of DSM TEXTILE
products are manufactured as per DSM TEXTILE buyer's design under their Orders and in
their own labels, but DSM TEXTILE also create designs as per DSM TEXTILE clients
request with DSM TEXTILE own designers.
DSM Textiles is recognized for its Innovation, Constant Research, Development and
Upgrades to the trends prevailing around World. DSM TEXTILE constantly evaluates DSM
TEXTILE Clients needs and observes the evaluation of Consumer Habits.
A Specialized Product Development team and dedicated Sales force are contributing their
level best to satisfy DSM TEXTILE respected clients
- V.K. Sabapathi, Founder.
Being, the family business as weaving and came from a weaving Family, DSM Textiles has a
very good knowledge about production, technical aspects and each & every corners of
manufacturing quality textile products.
Based in Karur, India, DSM TEXTILE, DSM Textiles manufactures & supplies finest
Textiles to DSM TEXTILE Valuable Customers across the World. It has been 14 years,
since, DSM TEXTILE are satisfying DSM TEXTILE clients and building a strong
relationship both in business and in personal.
From 2006, it's the turn of Mr. Vadivel KanagaSabapathi, the son of Mr. V. K. Sabapathi
taken the position and continuing the service to their respected client’s .After completing his
International Business studies in the United Kingdom, he himself involves in this wonderful
business with great interest & spirit and always loves very much to serve his respected
clients.
MISSION
To provide quality products to customers and explore new markets to promote/expand sales
of the company through good governance and foster a sound and dynamic team, so as to
achieve optimum prices of products of the company for sustainable and equitable growth and
prosperity of the company.
VISION
To transform the company into a modern and dynamic yarn, cloth and processed cloth hand
finished product manufacturing company with highly professionals and fully equipped to
play a meaningful role on sustain able basis in the economy of Tamil Nadu. To transform the
company into a modern and dynamic power generating company with highly professionals
and fully equipped to play a meaningful role on sustainable basis in the economy of Tamil
Nadu.
ORGANIZATIONAL STRUCTURE
Founder (V.K.Sabapathi, Founder)
CEO (Mr. Vadivel Kanaga Sabapathi)
HR Manager
Technical
Department
Marketing
Department
(Mr.Rangaraja
n)
(Mr.Raja)
(155)
(20)
Finance
Department
(Mr.
Arulmolideva
n)
(15)
Administr
ation
Departm
ent
(Mr.Prab
akar)
(30)
Production
Departmen
t
(Mr.Mariya
ppan)
(530)
DEPARTMENTS
PRODUCTION DEPARTMENT
The production Planning and Control department is the one that materializes the production
flow and monitors it.
The main objective of the production planning department is to execute mass production.
Production Planning and Control
Production Planning
Production Control
Dispatching
Planning
Routing
Following Up
Scheduling
Inspection
Loading
Planning
Sometimes the buyer selects the designs that he wants to get mass produced from the fabric
database
of
over
8000
design
collection
developed
by
the
research
and
Development department of DSM Textiles known as the DNTG department. The
specifications and procedures for such designs are already listed in the database and now the
work of the PRODUCTION PLANNING CONTROL is to efficiently carry out those
procedures other times the customer sends samples and requires the mass production for it. In
such cases, the DNTG department develops the procedures involved for production of
that sample by reverse engineering.
The PPC department then allots the machinery and time required for fulfillment of each
procedure accordingly. The lead time is also decided by PPC on the base of order size,
machine availability, profits involved and the urgency as per the consumer.
In case of orders of lower quantities, the PPC has to strategies the execution of the order and
plan whether or not to accept it, since dyeing machines of slashed and rope dye have
limitations as to the minimum amount of dyeing, for best results and avoidance of wastage
The PPC department also plans separately for orders of export and domestic market as the
demand vary from region to region. DSM also has its own retail brands, like ruff and
tuff jeans etc, but they are treated as buyers and not subsidiaries. The bottle neck operation
that determines the lead time for the production is the DSM TEXTILE having procedure.
The loom capacity depends on the following factors:
 Construction of fabric
 Loom Speed
 Efficiency
The production planning team needs to coherently work on deciding whether the capacity of
the plant is enough to fulfill the order in the given lead time.
Usually the lead time for any particular order is 50 to 55 days, including all quality checks
inspection etc.
 The thumb rule for calculation of lead time:
 Pre- spinning procedures: 3 days
 Spinning: 15-20 days
 Warping and dyeing- 3 days
 For every DSM TEXT Leaving cycle- 3 to 4 days(DSM TEXT Leaving cycles
depend on the order stand above mentioned factors)
 Usually for one order about 8 to 10 DSM TEXT Leaving cycles required
 Finishing processes- 1 day for each process, if not covered in the integrated finish
processing machine
 Inspection 2 to 3 days
 Washing 2 to 3 days
COSTING
 Spinning: RS 1.10 /kg/count (average: DSM TEXTILE Weight 650 gram/meter)
 DSM TEXT Leaving: 0.21 /pick
 Dyeing: RS 4/meter
 Finishing: Rs0.04 /meter
 Coating: RS 4 /meter
 PoDSM Textile: RS 2.25 /unit
 Labor Wage: RS 6000 to 8,500/month
 Inspection: RS 0.65 /meter
RAW material:
 Cotton100 kilo cotton = 88 kilo of yarn(for combed yarn) (75% yarn realization)
 Loss: 1 % sizing, 2.3 to 2.5 % DSM TEXTIL saving, 1% warping (total 4 to 4.5%)
The production planning process for denims in DSM is done on excel. Though an
attempt was made previously to employ an ERP system, the project failed causing major loss
of capital because an ERP system does not work for such a huge company with such
diversification in the process.
Process control is not possible as each order has a different requirement and hence different
set of processes are to be executed. Moreover, the lead time and cost calculations, that are
supposed to be taken care of by the ERP system, cannot take into account of all the possible
factors at a plant as huge as DSM denims.
The production planning and control head, and team are the ones, to plan each and every step
of the production process, and it is their responsibility to deliver high quality products at the
promised time.
PRODUCTION PROCESS
SPINNING
BALL WARPING
BEAM WARPING
Rope Dyeing
Rebeaming
Slasher Dyeing
Sizing
Drawing
Looming
Finishing
Inspection
Sections for production:
 Administration department
 Merchandising Section
 Development Section (Laboratories)
 Commercial & Compliance Section
 Planning Section
 Sample Section
 Cutting, Sewing and Q.C Section
 Finishing section
 Mechanical & Electrical section
Production:
DSM TEXTILES is a fully vertical unit from Yarn Spinning to Apparel Manufacturing,
Printing, Washing and Packaging and they have different sections for all of these.
Name Of The Machine
Machine Qty
Plain Machine :
286
Plain Machine (Auto) :
28
Over Lock ( 6 Thread ) :
3
Over Lock ( 5 Thread ) :
53
Over Lock ( 3 Thread ) :
6
Two Needle Machine :
47
Bar tacking Machine ( Computerized ) :
21
Feed Of The Arm :
22
Chain Machine :
8
Kansai Special :
16
Kansai Machine (Pkt Facing Attach) :
2
Kansai Machine (Loop Machine) :
6
Button Hole Machine :
2
Button Stitch Machine :
4
Snap Button Machine
22
Eyelet Machine :
3
Zigzag Machine
2
Stone Attached Machine
2
Loop Cutter Machine
2
Thread Sucking Machine
2
Ironing
30
Auto Stapling Machine :
2
Metal Detector :
1
Gas Boiler :
2
Generator :
1
Cutting Machine :
8
Thread Re-coning Machine
1
Thread Sucking Machine :
2
Cutting Table
3
Numbering Machine :
1
Vacuums Table :
30
Compressor
4
Total :
G / TTL
614
Total Employee Summary: DSM TEXTILES in a huge part of organization with a large
number of employees. This is a combination of Blue collar and White collar employees with
different responsibilities. This total division contains several sections like Design studio,
Textile Head office, Lab units, Factories, Plants etc. so, overall there is 750 employees for
whole textile section where more than 1200 work as Management stuffs.
Over the years, DSM TEXTILES has developed in-house design capabilities with teams
based in Tamil Nadu.
HR DEPARTMENT
HR Department in DSM is involved in different types of human resources DSM TEXTILE
related activities. Here are the activities of HR development in DSM as follows:
1. Recruitment
2. Training and Development
3. Compensation
4. Performance Appraisals
5. Employee DSM TEXTILE fare
6. Rewards and Punishments
7. Retirement and Termination Benefits
Employees are important to any organization in fact there are employees which give a
certain image to an organization so the role of HR becomes all the more important. The
functions performed by this department at DSM Textiles discussed below.
HIRING, ORIENTATION, TRAINING AND SEPARATION OF PERSONNEL
An important function of the department is to hire new workers and employees as and
when needed. It has set criteria for required skills for different jobs. After hiring people, it
briefs them about the organization and its policies. Codes of conduct their responsibilities and
facilities. It also arranges for the proper training of newcomers so that they are able to
perform effectively and efficiently as soon as possible. Another important function of the HR
department is to allocate work force for different departments and shops according to the
need, for the smooth running a company requires right people on hand at the right time and in
the right place.
MAINTENANCE OF ALL RECORDS OF PERSONNEL
It maintains all the records and personal profiles of the people coming in, working and
going out. Such records help the management in finding out the right person for a job. If a
person has left the organization it can always call him back and negotiate for the key job and
work.
ATTENDANCE, TIME KEEPING, LEAVE RECORD AND RECORD OF SOCIAL
SECURITY
The HR department is also responsible for maintenance of records of employee’s
attendance. It is important because sufficient number of workers is on daily wages. So if an
employee is absent his pay is accordingly deducted. The department also has leave record of
the permanent employees. If they take benefit of the allowed leaves per month, their pay is
not deducted, however afterwards they are penalized by deduction of pay.
Another basic purpose of social security is to provide a minimum level of income for retires
their survivors, and their dependents, as for the permanently disabled. The program also
provides hospital and medical payments. DSM TEXTILE ever social security benefits vary
depending upon how long a worker has contributed to the organization. To maintain all the
relevant record and decide accordingly the extent of benefit to be allowed to a worker is the
responsibility of personnel department.
HANDLING OF ALL MATTERS RELATING TO PERSONNEL
HR department also deals with the complaints of the employees arising from the
working conditions or from the decision made by the lower level managers and supervisors.
Typically grievances arise when a worker feels that he has been passed over for promotion, is
not getting a fair share of overtime or is being asked to work too much overtime.
Such problems are first of presented to immediate supervisor of the employee, if he is unable
to resolve, then the problem goes to manager and if even then the issue is not settled, then it
is presented to human resource manager, who with discuss the problem with director and tries
to reach to solution.
PERSONNEL COUNSELLING
Employees are human beings and they need to be treated accordingly. When an
employee is in trouble at work or at home, he appreciates the helpful attitude of coworkers
and organization itself. One he is out of trouble, he is more committed to work and the
organization. Therefore personnel department also takes care of employees personal
problems, so that they could work to their full potential.
DECISION MAKING
The decision making system is important for an organization, if it is to succeed. Customarily
there are two extremes:
I.
II.
Centralized decision making
Decentralized decision making
At DSM TEXTILE it was strongly felt that the organization should follow the
centralized system. Chairman and Directors are all in all in the organization. Even routine and
daily affairs are to be approved from the Directors. Managers have little power to make
decisions.
On the positive this system gives effectiveness and the top management knows
everything going on. He has utmost control over the functions, he is responsible for.
But on the opposite the argument is that no one person can oversee and control all the work,
particularly when organization is very large. In such care, he should assign some of its
authority and resistibility to the managers and other employees. Also in case of decentralized
system of decision making , the managers can be held responsible for the work done by
people directly under his supervision.
SWOT ANALYSIS
STRENGTHS :
Attractive and comfortable
Variety
Brand Name
Large market share
Well known in all over the world
WEAKNESS :
Less advertisement
Less warranties
There are less official outlets (in our segment area)
OPPORTUNITIES :
Marketing penetration
Enhance its sells by giving more warranties
THREATS :
Other China Brands
Less advertisement
CHALLENGES FACED BY DSM TEXTILE
Understanding the properties of a coating is important. But it doesn’t help our customers
unless we also bring an in-depth understanding of the substrates we apply them to. Which is
why, here at DSM, we strive every day to extend our knowledge of substrates like wood,
metal, paper, plastic, optical fiber, leather & textiles and concrete & asphalt. And it’s why our
technical teams spend days wondering about wood, testing metals and playing around with
printers and plastic…
Coating solutions for leather & textiles
For more than 30 years, we’ve worked with applicators and formulators to create VOC-free
waterborne coatings – single-layer, ready-to-use protective coatings – and breathable coatings
perfect for outdoor wear, come rain or shine. Whether it’s domestic textiles such as carpets
and curtains, industrial textiles that require extreme strength and durability, or sports and
leisure clothing that let moisture out while stopping water and other fluids getting in, our
innovations for textiles & leather are tailored to the needs of the industry.
TFL Partnership
“At DSM, we’re focused on using our science-based competences to enable a better world for
more people,” says Marc Roelands, Business Director, DSM Resins and Functional
Materials. “Our new cooperation agreement with TFL is a great example of how we can
partner with other organizations to create value not only for ourselves, but society at large.
By working together, we’ll develop innovative PUD systems for leather finishes – ones that
are both more sustainable and higher performance.”
Coating solutions for concrete & asphalt
For many years, our protective resins have played an integral part in demanding coatings for
concrete & asphalt. In fact, our technology is used in road markings, anti-graffiti coatings and
concrete garage floor coatings, which need to resist occasional oil and chemical spillages.
Products such as our Haloflex® family of vinyl acrylics deliver great adhesion – in the
toughest conditions imaginable.
LEARNING FROM THE PROJECT
1.
2.
3.
4.
5.
Different products provided by the company.
Customers perception about the different products.
What are the challenges faced by the industry.
Different techniques to handle the customers.
How to convince and convert a customer into a real custom.
RECENT TRENDS IN INDUSTRY
Royal DSM, a science-based company active in nutrition, health and sustainable living, has
introduced new carpets, designed for circularity and specifically meant for office use. The
carpet - Again - is made of recycled materials and can be recycled into new carpet after use.
The carpets have been launched by DSM-Niaga, and are made with Niaga technology.
Again is a commercial broadloom carpet designed for circularity and is specifically meant for
office use. The carpets meet commercial carpet highest quality standards. Products made with
Niaga technology are simple, clean and reversible thanks to the proprietary click-unclick
adhesive. They contribute to healthy living and working environments. Again commercial
office carpet is distinctively marked by the Niaga tag and is the company’s latest innovation
designed for circularity.
In Europe alone, 1.6 billion tons of carpet is trashed annually, 95 per cent of which ends up in
landfill and incineration. Again is an answer to this dire situation.
Again commercial carpet is produced with just two materials, polyamide 6 and polyester.
This makes it free of both volatile organic compounds (VOCs) and toxic flame retardants.
What’s more, Again carpet’s face fibres and secondary backing are made of 100 per cent
recycled materials. Because of its modular design, its materials can be regained, recycled and
reused, again and again. By scanning the Again carpet’s Niaga tag, one gains access to an
overview of the materials used to produce the carpet as well as recycling instructions.
“Although the Again carpet collection is specifically designed for circularity, there are more
reasons that make it special. I’m sure that facility managers will love to hear that the carpet
comes with an acoustic soft backing. Also, it does not have the typical ‘new carpet smell’.
What’s more, there are twenty-five beautiful colours to select from, so it will be easy to find a
colour that matches the office style,” emphasises Chantal Jörissen, product marketing director
at DSM-Niaga.
The Again collection shows that it is possible to design a commercial carpet for circularity
and still meet the market’s highest standards. “Together with our partners, we are
demonstrating that closing the loop within the value chain is actually possible,” highlights
Kelly Hall, managing director at DSM-Niaga. “We believe within the value chain we should
radically change our mindset in order to design out waste and safeguard valuable materials.
This is how we contribute to a better future for both people and planet.”
SUGGESTIONS
 Employees should be trained according to the changing standards of the organization.
 Company should conduct survey from time to time so as to make the necessary
changes in the organization .
 They should introduce creativity into the work, so that the employees can do their
work active mindedly
 Employees should be given compensation in order to keep them loyal
The present official staff of DSM TEXTILE can be given a suitable management training
about the modern management concept and management technologies.
CONCLUSION
DSM TEXTILES is one of the leading groups in Tamilnadu. The system, the management
style, the policies & decentralized decision making environment is really remarkable. This
report is basically an attempt to study about the various department in the organization and
their workings.
The overall study indicates that the company has attained progress mainly through
dedication of employees. The effectiveness of management, their willingness to take
advantage of opportunities and face challenges of changing economic picture, has contributed
in improving the company’s performance, this in turn has contributed to the improvement
and soundness of the company.
REFERENCES