Shaadi.Com started out as Sagaai.Com[2] in 1997.[3] Its founder, Anupam Mittal, modified its
call to Shaadi.Com in 1999, believing it to be a more marketable call.[2] Its initial success was
on the whole amongst non-resident Indians,[2][4] as Internet adoption throughout India changed
into poor at the time, and conservative mother and father were hesitant to arrange marriages
through a brand new startup.[2][4] Despite some early personnel troubles, Shaadi.Com noticed
fulfillment over the following fifteen years as Internet adoption expanded and people became
more receptive to online matchmaking.[2] By 2008, it had grow to be the world's leading
matrimonial internet site for Asians,[3] and had twenty million users by using 2011.[5][6] In
addition to on line matchmaking, Shaadi.Com runs over a hundred Shaadi Centres, shops that
offer matrimony-related services.[7][8] The first turned into opened in Mumbai in 2004.