Understanding Merchant Amex Options:
Direct vs. OptBlue
If you're a merchant who accepts American Express (Amex) cards, you have the
option of signing up for either Direct or OptBlue. Direct is Amex's traditional
merchant processing program, while OptBlue is a newer program that's designed
to be more flexible and tailored to small businesses. So, which one is right for
you?
Here's a quick overview of the two programs to help you decide:
Direct:
● Amex's traditional merchant processing program
● More expensive than OptBlue, but offers more comprehensive support and
protection
● Best for businesses that process a high volume of Amex transactions
OptBlue:
● A newer program designed to be more flexible and tailored to small
businesses
● More affordable than Direct, but doesn't offer as much support and
protection
● Best for businesses that process a low volume of Amex transactions
Ultimately, the decision of which program to choose comes down to your
specific business needs. If you're not sure which one is right for you, we
recommend talking to a merchant processing specialist who can help you make
the best decision for your business.