BMI3C0
Maslow’s Hierarchy of Needs
Psychologist Abraham Maslow first introduced his concept of a hierarchy of needs in his 1943 paper
titled A Theory of Human Motivation. His hierarchy suggested that people are motivated to fulfill
basic needs before moving on to other, more advanced needs.
This hierarchy is most often displayed as a pyramid (pictured below). The lowest levels of the
pyramid are made up of the most basic needs, while the more complex needs are located at the top
of the pyramid. Once lower-level needs have been satisfied, people can advance to higher levels of
the pyramid.
1
Complete the chart below.
For each level of the pyramid, provide specific names of products or services that can be
purchased to help satisfy that specific need.
Please start from bottom to top.
PHYSIOLOGICAL NEEDS
These products or services will help satisfy this need …

Nestle Water

Peanut butter and
jelly sandwich
 House (shelter)
SAFETY NEEDS
These products or services will help satisfy this need …

Income tax lawyer

Google nest outdoor
camera
2
 Torque Wrench
SOCIAL NEEDS
These products or services will help satisfy this need …

Crep Protect spray

Car parts
 Car detailing services
ESTEEM NEEDS
These products or services will help satisfy this need …

Lamborghini
Aventador

Tom Ford suit

Real estate
investments
SELF-ACTUALIZATION NEEDS
These products or services will help satisfy this need …

Goodlife gym
membership
 S-Works Tarmac SL7 - 
Shimano Dura-Ace Di2
3
American Express
black card.
I think social needs cannot be purchased, my real answers would be Loyalty, Family Ties and Trust.
4