CHALLENGES AND ADVANTAGES
OF MARKETING

Intrusion & interruption

Exaggeration

Deceptive practices

Hard selling or pressure selling

Buy now pay later

Planned obsolescence

Too much choice

“If advertisers spent the same amount of money
on improving their products as they do on
advertising they wouldn’t have to advertise
them.” Will rogers

Ralph naide -activist unsafe at any speed.

Rachel carlson-pollution

Vance packard- hidden persuaders.

John kenneth- satus seekers

Good living standards

Marketing is so connected to the idea of middle class.

Social marketing helped preserve environment.

Important to cultural criteria.

Genuine marketing, no gimmicks

Gain trust of customers by actually delivering what is
marketed