Introduction
Clothing is a beautiful visual demonstration of the social and emotional needs of
people wearing it. It also portrays in a clearly understood visual manner, what people
different cultures and styles want socially. Fashion, through times, has gone through
many rapid changes and bizarre extremes that it has examples of nearly every kind of
clothing function.
It takes a lot more than just branding and good designs to initiate and manage a
fashion brand successfully. Astonishingly, most of the times highly famous as well as
many talented designers failed to progress due to reason not closely related to the
concept behind the clothes. Initiating a collaboration project with some other fashion
industry professional is a good way to market your business. While collaborating with
another designer, you get a chance to advertise your brand in front of their audience,
whereas the talent of collaborator is displayed to yours. Collaboration also exhibits your
capability to build up network as well as to work well with other businesses and designers.
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Chapter I
Overview
Vision
Empowering innovation and design to provide total customers satisfactions. We
strive to be a caring and well-managed organizations for our business partners and a
responsible citizen in our society.
Mission
To innovate, to lead, to enhance, to provide a good quality products and services
to global customers to make best value, difference to our branding to stay ahead of
fashion trends, market changes and the latest technology.
To enhance the quality of life for our business partners, customers and
employees.
Objectives

Low cost budget

To provide quality clothing and customer service at a reasonable price.

Productivity of people and resources.
Core values
Excellent Service
We will deliver what is best for our clients and deliver only what is best for our
customer.
Respect for people
We value your people, encourage their development and reward their
performance.
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Quality
We provide good products and deliver premium value to our customers.
Honest Dealings
We treat our customers fairly.
Chapter II
Executive Summary
Smile Clothing is a start-up retail establishment that will sell fashionable clothing
to men and women, we will locate our shop in downtown in Baguio City which is a
popular retirement and tourist destination. While our initial goal is to open one shop,
expansion plans include potentially franchising our retail store or building well
recognized brand name. In turn, we would hope to penetrate a sizable portion of the
online retail market. The fashion and retail industry trends to be overly youth focused.
However, by closely following generational fashion trends as well as our own customers
purchasing preferences, we will tailor our inventory to meet the specific needs in our
client. We will sole focus on our styles, colours and fits to flatter the needs of her figure
will be our specialty.
Chapter III
General Business Description
Smile clothing will sell a combination of widely recognized name brands as well
as clothing lines from select fashion designers. We will closely follow generational
fashion trends as well as our own customers purchasing preferences. Solely focusing
on the styles, colours, and fits to flatter them. While apparel such as business clothing,
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casual wear, formal wear, semi-formal wear will be our main staple, we will also offer
some accessories such as belts, scarves and hats.
We will earn some profits by selling our own merchandise. Our pricing structure
will remain flexible, as we will implement suggested retail pricing or common brands as
well as the standard practice of key storming prices. Additionally we will use a value
based pricing structure, which measures the value of our products to our customers
such as easy access, quality, customer service and styles flattering to our budget
consumers. We will implement end of season sales, holiday and overstock sales, multibuy saving and promotional coupons at strategic intervals.
Chapter IV
Market and Industry
The fashion industry is one of the most dynamic and thieving industries in the
world. It combines a vast variety of activities from the proper production of products, the
transformation of pure materials, and the creation of articles of clothing shoes and
accessories and others. The smaller clothing markets and complementary productions
are in ideal position to become one of the foremost profit generations within this
business, and marketing for clothing store is key.
Market Analysis
We have some intelligent strategy to do, whether you have an online store or not,
organizing parties and activities a way to attract both faithful clients and those that don’t
know what they can find in your store. The recommended course of action is to prepare
an agenda in which events are laid out at the beginning of the year so that can be
planned with time, using the proper marketing tools, and taking advantage of efficient
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communication channels. The most appropriate time to make noise with fashion
industry are the ff.

Kick off a new season

Celebrate anniversaries or special dates in the life of business.

Creates special sale to liquidate clothing.
Chapter V
Marketing Plan
Service Description
Smile clothing offers full collection of apparel that is classy upscale, and versatile.
We are focusing on Casual wear, Formal, and Semi Formal wear in which we will giving
Contemporary. Ethnic,
Western wear. Our main focus would be on latest trends. We
will try to give the best quality, colours, designs, fabric. And so the best environment that
women and men will find ease and would surely love to buy from our smile clothing again
after first buying, our clothes will appeal image conscious, fashion aware, and choosy
type of men and women will feel high among their social circle.
Comparison of the Service
Smile clothing will market all types of clothing for both men and women. Including
Casual wear, Formal wear, Semi Formal wear that will surely affordable and good quality.
The smile clothing will also include some accessories like hats, belts, and scarves. Which
will complement each other to sell complete outfits. Smile clothing will aim to create
trendy, fashionable, clothing and accessories with a youthful edge. In our outlet they
would love to come and buy.
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Location
Market area
Market Area
Smile Clothing will be located near the University of the Cordilleras and SM Baguio City.
Gov. Pack Rd, Baguio Benguet.
Market Share
Column1
Smile Clothing
13%
BESOBESO
10%
40%
Penshoppe
Bench
19%
TopShop
15%
10%
OXYGEN
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Every business has a goal obtaining profit from economies endeavours: despite this
management also consider another business especially the social impact in the
community.
SMILE CLOTHING -40%
BENCH
- 19%
BESO- BESO
- 10%
TOPSHOP - 10%
PENSHOPPE
- 15%
OXYGEN - 13%
Price Study
Pricing is set according to market indicators. Set in such a way that it covers and
generate revenue for the boutique. In the start it requires lower prices in order to penetrate
in the market. Than high price for the assurance of high quality as it is perceived.
Proposed
PRODUCT
Into: PRICES
After 9 months
Competitive price
for the future
Casual Wear
500
800
700
Semi- Formal Wear
1000
1500
1300
Formal Wear
1500
2000
1400
Promotional Measure
Smile Clothing will be done through signage, flyers, coupons, direct mail, strategic
business, internet and social media, each marketing aspect will require a cohesive
strategy that is mutually reinforcing to get the most benefit. A more detailed strategy aim
be viewed in the marketing and sales chapter of the business plan.
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Market Budget
The budget for the business is 2,000 000 to cover all the experiences for this
project.
SWOT ANALYSIS
STRENGHTS
WEAKNESS

Good and High quality of Machinery

High rate and Price

High Qualified Staff

Less

Exclusive outlet

Adaptability of Newness
Supportive
financial
Govt.
Institutions

Lack of idea sharing
OPPORTUNITIES
THREATS

Expand Intro Emerging Economy

Lack of Knowledge

Enter New Product Market

Brand Cannibalization

Acquire Move Market

Substitute

New Entrants

Competitors

Political Instability.
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Chapter VI
Production Plan
Product Strategy
Product Class: Fabric/ Clothing
Product Category

Casual Wear

Semi-Formal Wear

Formal Wear

Accessories
Product Line
Each product line will have the following product lines.

Ethnic Wear

Contemporary

Western Wear
Business Location
Smile Clothing will be located near the University of the Cordilleras and SM Baguio
City. Gov. Pack Rd, Baguio Benguet.
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GANTT CHART
1ST QUARTER
ACTIVITIES
MAY
JUNE JULY
AUG
2ND QUARTER
SEPT
OCT
NOV
DEC
1. BUSINESS
PLAN
2. INVESTMENT
3. OBTAINING
LICENCES
AND PERMITS
4. HIRING
PERSONNEL
5. PURCHASE
OF
EQUIPMENTS
6. ARRANGING
THE
INTERIOR
DESIGNS
7. MARKETING
PROMOTION
8. START
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Chapter VII
Organizational and Management
Job Description
I.
Manager
Is an employee who is responsible for planning and directing and
overseeing and leading the work of a group of people in many
instances.
II.
Sales Clerk
Someone who sells goods in a store
III.
Tailors
A Person whose occupation is making fitted clothes such as suits,
pants and jackets to fit individual customers.
IV.
Cash keeper
A person who handles the cash register at various location such as
the point of sale in retail store.
V.
Stock Manager
Responsible for managing storage warehouses a delivering
products to retail stores.
VI.
Inventory manager
Who inspect the levels of business supplies and raw material to
identify storage.
VII.
Guard
A person who keeps watch, especially a soldier or other person
formally base signed to protect a person or to control access to a
place
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Chapter VIII
Financial Plan
Source of Capital
This project will be self-induced fund by our personal savings. Financial projections
are based upon sales volume at the levels detailed in the sales forecast and represent;
to the best of managements knowledge and belief. The expected assets, liabilities,
capital, revenues and the expenses
Major Assumptions
Total Cost of the Project
s. no
Amount
Particulars
1.
Fixed Capital
1,000,000
2.
Writing Capital
1,000,000
Total cost of the project
2,000,000
Financial Arrangements
Particulars
Amount
Loan from bank
0
Self- induced
2,000,000
Total funding
2,000,000
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Projected Profit Statement
Particulars
Note no.
Amount
Less: Raw Material
1
200,00
Salary and Wages
2
150,000
Salesman Commission
3
5,000
Electricity
4
20,000
Repairs and Maintenance
5
7,000
Transport and
6
5,000
Insurance
7
8,000
Interest of loan
8
0
Advertisement
9
10,000
Reimbursements
Experience
Depreciation
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Estimated Profit – 405,000
Fund Flow Statement
Sources
Amount
Application
Amount
Loan from Bank
-
Land and Building
350,000
Own Capital
2,000,000
Machines
50,000
Working Capital
300,000
Other Assets
150,000
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