Chapter 1
1. Relevant Market Stake holders for the firm include Uber Drivers, and any other employees of
the firm, as well as private investors who had invested 1.2 billion into the firm. I would classify
insurers as market stakeholders as well as the supply a service essential to the operations of this
transportation/technology company, both the commercial liability provider in addition to
private insurers of the drivers. Customers/ riders would also be considered markets
stakeholders Non-market stake holders include the pedestrians, motorists, inhabitants of the
cities Uber operates, as well as Taxi companies/ and other transportation services and Municipal
governments who maintain and build roads, as well as provide public transportation as well a
state and federal. Trade associations would also fall under non market stakeholders
2. All of the relevant market stakeholders with the exception of the Uber drivers themselves would
likely oppose the gap coverage requirement while the drivers would likely support the bill, as it
decrease the amount of risk or liability the expose themselves to while operating as a rideshare
some drivers may oppose it because it would likely end up affecting their bottom line and they
would rather assume risk than receive a lower fare rate. Non Market stakeholders would likely
supports the requirement for gap insurance coverage. Taxi companies would view it as leveling
of the playing field. Pedestrians and Motorists would support the bill because it would provide
better protection for them if they were involved in a collision with an uber driver. Government
would generally support the added regulation, however their may be some division along
political lines.
3.
 The uber drivers power lies in their employment the resource of their labor, if the drivers can
seek employment elsewhere, if they have the ability to organize, they could potentially strike as
well. I believe this tactic has been used by rideshare drivers although I’m unsure how successful
it was.
 Uber the Corporations power lies in its capital and the political and legal reach of its investors
and board members, its ability to hire law firms to protect it and lobbyists to advocate on its
behalf.
 Insurers power would also be in its monetary and political resources its ability to influence a
guide policy makers in favor of more revenue
 Trade unions in the tech and web sector would organize their political and economic power
 Customers exact their power through consumer behavior either supporting or boycotting
4. Stakeholder map (See back of page)
5. The corporation, has the most salience in terms of urgency. The government ultimately wields
the most power and legitimacy in this situation because the decision comes down to policy making.
6. Uber should concede its opposition, fighting the bill would tarnish company image in the eyes of
the public if it continuously fighting wrongful death suits. The platform faces other considerable
challenges in the long-term sustainability of its services, drivers are also working to be recognized as
employees not just contractors, the corporation needs to maintain its operations and market share
until driverless vehicles become viable.