CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
ARTI
CLE
NU
MBE
R
RESEARCH
TITLE
1.
Expanding
the Scope
of Strategic
Communica
tion:
Towards a
Holistic
Understandi
ng of
Organizatio
nal
Complexity
AUTHO
R
RESEARCH
OBJECTIV
ES
RESEARCH
PROBLEM/S
DESIGN OR POPULATION
TECHNIQUE AND LOCALE
Sara
von
Platen
Trying to
characteri
ze the
field, it is
relevant to
address
the
question
of what
topics
scholars in
the field
tend to
focus on.
The
purpose of
this article
is to
contribute
The near
absence of
communicati
on
professionals
as a research
topic (Heide
et al., 2017).
Communicati
on
professionals
are, of
course,
present, even
if they are
not
approached
directly,
because it is
The content
analysis by
Warder et
al. (2018)
reveals that
surveys,
content
analysis,
and case
studies are
the most
common
methods. It
is
noticeable
that
observation
is not
included
Charlo
tte
Simons
son
&
Jesper
Falkhei
mer
There is
certainly a
need for
more largescale
studies—
both national
and
international.
Our research
project “The
Communicati
ve
Organization”
(2014–2017)
is one of few
examples
with a large
national
FINDINGS/
RESULTS
CONCLUSION/S
RECOMMENDATION
/S
The preceding
results indicate
that an
organization’s
capacity to
communicate
strategically is
constituted by a
multitude of
subprocesses that
take place
between
coworkers,
managers, senior
management, and
external
stakeholders on a
daily basis. It is
thus necessary to
We tend to agree
with the editors
of The Routledge
Handbook of
Strategic
Communication,
Holtzhausen and
Zerfass (2015a), who
claim that work in
this field is well
under way, but it is
by no means a
mature field. It is
also important to
keep in mind that
research
development takes a
long time and only
10 years have
Our line of reasoning
could be that the
blind spots, biases,
and shortcomings we
have identified are
not unique to the
field of strategic
communication. Put
differently, lack of
large-scale studies
and use of
multimethods, a
tendency to favor
management
interests, and too
little metatheoretical
reflections and
productive dialogue
REFERENCE/S
1. https://
www.tan
dfonline.
com/doi
/full/10.
1080/15
53118X.
2018.14
56434
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
to the
discussion
concernin
g the
present
position
and future
directions
of
strategic
communic
ation by
looking
into the
past and
offering
some
proposals
and a
vision of
how to
develop
and
advance
the field
further.
Fundamen
tally, we
follow the
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
ultimately
among
sample,
regard these
passed since the
their work,
categories
which targets processes of
inaugural issue
values, and
of used
both
interaction not
of IJSC. Still, the
domain that
methods.
coworkers,
only as important content analyses of
are under
Our
managers,
in themselves, but published articles
scrutiny.
impression, and
also as
in International
However, a
after having communicati constitutive of an Journal of Strategic
more explicit read many
on
organizations’
Communication sho
discussion
papers,
professionals. strategic
w that there are
about roles in articles, and Another
communication
some clear blind
terms of
books
valuable
and overall
spots and
expectations within the
exception is
performance.
underdeveloped
and work
field of
the European Regarded from
areas for
tasks is
strategic
Communicati this perspective,
researchers in
nevertheless communica on Monitor
it is somewhat
strategic
important if
tion, is that (see http://w remarkable that
communication to
we want to
research
ww.communi communicators
work on. As regards
say
findings are cationmonito do not dedicate
research topics, the
something
too often
r.eu), which is much time to
majority of research
about how,
based on
a yearly
support leaders,
still seems to be
and to what
small
transnational for example, in
closely linked to
extent,
samples,
study on
their role as
traditional public
communicati student
strategic
communicators.
relations issues. We
on
samples, or communicati When
would not go so far
professionals single case
on. But
communication
as to argue that
contribute to studies.
because this
professionals
public relations
the
There are
study
were asked what scholars have
fulfillment of several
exclusively
areas they work
“invaded” the field
overall goals. possible
focuses on
with most,
of strategic
among researchers
from different
traditions, also
characterize other
“immature” fields in
social sciences and
business
administration (e.g.,
marketing).
However, in contrast
to many other
disciplines, the
fundamental idea of
strategic
communication is to
have a holistic
approach,
integrating several
different disciplines
and perspectives for
a better
understanding of
how communication
can contribute to
organizational goals.
We believe that a
one-sided focus on
managerial interests
and a narrow scope
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
main aim
At the same
explanation communicati internal meetings, communication, but
of
time, in this
s for this:
on
external web, and there is definitely a
strategic
article we
lack of
professionals, communication
need to integrate a
communic argue that
research
there is need with
greater variety of
ation as it not only
funding,
for
customers/consu disciplines than
is
communicati increased
international, mers/citizens (i.e., hitherto, not least
formulate on
pressure in comparative external
from the fields of
d here: as professionals, universities studies that
stakeholders),
organizational
a
but also
to publish
also include
were ranked as
theory and social
transdiscip managers
articles, and coworkers
the most
theory, in order to
linary,
and
dominating and
prioritized areas.
develop the field
holistic
coworkers,
scientific
managers.
These areas were further and gain
and
should be
norms and
followed by
more deep
inclusive
included in
genres that
intranet,
knowledge of a
field of
the study of
are not
branding, media
complex
knowledge strategic
questioned
relations, and
phenomenon.
.
communicati by new
then—in seventh
on.
generations
position—
. We find it
leadership
important
communication
to urge for
(support to
more
leaders). Another
studies with
interesting result
richer and
in this context is
more varied
that both
empirical
managers and
material, at
communication
least on an
professionals
aggregated
perceive
in terms of methods,
topics, and
communication
agency will be a
strong barrier
towards fulfilling this
holistic and
interdisciplinary
ambition.
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
level. The
“leadership
field of
communication”
strategic
as the most
communica
important
tion would
communication
benefit
area to focus on
from three
in order to
different
achieve
kinds of
organizational
studies that
goals. However,
hitherto are
our empirical
rare: a)
study also
large-scales
illustrates that it
studies, b)
is not sufficient to
close-up
focus merely on
studies, and
managers’
c)
communication, it
multimetho
is also vital to
ds.
include
coworkers’
contribution to
strategic
communication.
Consequently, if
we consider that
phenomena such
as listening, trust,
communication
climate, conflict
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
management and
ambassadorship
are in fact
established in and
by coworker
interaction and
communication
activities, scholars
as well as
professional
communicators
need to pay
closer attention
to coworkers’
communication
and how
organizational
strategic
communication
essentially relies
upon all members
’ communication
activities and
capability.
2.
COMMUNIC
ATION
STRATEGIES
FOR
PRODUCING
HIGHER
Tommy
Hämäläi
nen
The
purpose of
this thesis
is to
provide
practical
to discover
what is the
current state
of
communicatio
n and
This thesis is
about small
helpful
findings and
improvemen
ts, rather
The research
consortium
employs 11
active and 3
partial
academic
the research
method of
Participatory
Action Research
revealed to fit well
for the thesis
Concluding the
answers to research
questions – what is
the current state of
communication and
information
I consider the research
questions appropriate
and answers being
found. Ideally, a fourth
technically advancing
question would have
https://www.dori
a.fi/bitstream/ha
ndle/10024/1769
15/hamalainen_t
ommy.pdf?seque
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
QUALITY
EXPERT
WORK
improveme
nt
suggestions
concerning
the
communica
tion and
disseminati
on of
informatio
n in
collaborativ
e projects
between
universities
and
companies.
The
improveme
nts are
needed in
order to
achieve
more
monetary
and
intellectual
value for
businesses,
share IPR
more
broadly
information
dissemination,
what kind of
strategic
development
suggestions
could be
implemented
for
communicatio
n in the
project and
how to
improve
dissemination
of information
in the project.
than one
rigorous
goal. The
theories,
literature
and
definitive
orientation
of the thesis
was planned
to be
formulated
and selected
according to
findings of
interviews
arranged in
June. Hereby
the eventual
findings and
solutions to
given issues
could
respect and
support the
best the
prevailing
status quo,
instead of
being forced
as an outside
disruption
members with
slightly
different
positions in
EDGE project,
though all
having a
technical
background
and roles. The
most
members are
highly skilled
research
professionals
supported by
few doctoral T.
Hämäläinen:
Communicatio
n strategies
for producing
higher quality
expert work
30 and master
students from
technical
majors
study. Interacting
regularly with the
participants and
becoming a part of
community of
practice instead of
merely observing
or conducting
interviews revealed
a lot of crucial
details. Though,
the study field of
university-industry
with several
diverse
organizations
proved to be so
extensive that sixmonth
participation was
not enough to form
a sufficient
understanding of
the circumstances.
Then again, it was
acknowledged
from the beginning
that large projects
with multiple
organizations have
their peculiar
challenges that are
dissemination, what
kind of strategic
development
suggestions could be
implemented for
communication in the
project and how to
improve
dissemination of
information in the
project – I restate that
in the beginning of the
study, the results
were expected to be
technically oriented
and focus more on
knowledge
management
repository design to
improve information
dissemination.
However, the
literature review, PAR
discussions and
interviews revealed
the latent issues
involving a lot of nontechnical attributes to
take into
consideration when
mapping the current
complemented the
study but answering to
it would have required
more time or
experience.
Nevertheless, the
thesis results can be
described as a
comprehensive
communication
strategy which can be
considered as the
foundation where
more practical systemoriented solution can
be created in form of
another thesis study or
a similar type of
development project. I
can recommend the
sequel study for a
student of Information
Systems major.
nce=2&isAllowed
=y
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
within all
participant
s and
derive
more
research
publication
s. The
communica
tion and
informatio
n
disseminati
on in this
thesis are
approache
d from
modern
digital and
traditional
nondigital
perspective
s. Modern
digital
perspective
focuses on
whether
the theory
of
computersupported
cooperatio
facing
potential
resistance or
lack of
further
commitment
.
difficult to solve
with the same
methods
demonstrated in
collaborations of
smaller scale.
state and forming the
strategy
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
n work
could
improve
the
communica
tion, e.g.
what kind
of benefits
groupware
application
s such as
Microsoft
Teams
could
provide in
interorgani
zational
projects.
Non-digital
perspective
focuses on
face-toface
communica
tion,
including
meetings,
workshops
and
collocated
social work
at the
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
3.
Effective
Cad
Management Shanno
Communicati n
on Strategies
business
premises.
The
purpose of
this singlecase study
was to
explore
effective
communica
tion
strategies
within an
organizatio
n and
determine
how
managers
used these
strategies
to increase
employee
engagemen
t,
productivit
y, and
organizatio
nal
effectivene
ss. Data
were
collected
from
organizatio
nal
The general
business
problem was
that the lack
of
communicatio
n between
managers with
direct reports
and
employees
negatively
affected
engagement
and
productivity.
The specific
business
problem was
that some
organization
managers in
the
communicatio
ns industry
lacked
effective
communicatio
n strategies to
increase
employee
engagement
and
productivity.
Communicati
on theory
follows the
idea that
human
behavior is
connected to
the
environment
, which
included past
experiences,
present
circumstance
s, and future
expectations
of all the
parties
involved in
information
transfer
(Duncan,
1973).
Communicati
on theory is
a concept
where a
message that
is sent and
received can
influence the
reliability of
communicati
on (Duncan,
All participants
were working
full-time for at
least 3 years,
had a
managerial
title, and were
responsible for
departmental
communicatio
n.
Moustakas’s
modified van
Kaam method
was used for
data analysis.
results indicated
that managers with
direct reports, who
do not coach
employees and
effectively
communicate
goals, contribute to
disengagement;
therefore,
communication
levels decreased.
Additionally,
participants noted
that employees
exert effort and are
persistent to
complete tasks
when goals are
effectively
communicated
during coaching.
Participants also
revealed that
employees take
ownership of
behaviors during
coaching when
goals and
objectives are
effectively
communicated,
which results in
increased
The organization that
participated in this
study had an
employee
communication
program in place,
required managers
with direct reports to
adhere to the
effective
communication
program, and
considered
engagement a priority
to maintain a
competitive 81
advantage and
productivity. Three
themes emerged from
the research included
coaching employees,
motivation, and
consistency. I linked
the findings of this
study to existing
literature related to
motivation and
employee
engagement. The
findings of this study
align with Duncan’s
(1973) communication
theory because
employees who are
is to focus in a broader https://scholarw
mix of managers with
orks.waldenu.edu
direct reports to
/cgi/viewcontent.
mitigate data being
cgi?article=7058
potentially skewed by
&context=dissert
one age group.
ations
Another limitation was
differences in
communication styles.
A recommendation for
further research is to
pre-screen managers,
identify their specific
communication style,
and determine if study
results are different
than those determined
from this study.
Additional study
limitations could be
sample size,
geographical location,
and research method.
One limitation of this
study is the sample
size of participants. Six
managers do not
represent the overall
population of
managers with direct
reports within the
Mr. Eurice C. Sison
Midwestern United
College
Instructor III
States. A
esison@chcc.edu.ph
recommendation for
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
4.
A Library
Research
Strategy for
Communicati
on
Jandt,
Fred
Edmund
. (1998).
Peiser,
Wolfra
m, and
Peter,
Jochen.
(2000).
The
purpose of
this
research is
to guide all
the
research to
provide
their needs
in their
research.
Having a
good
understand
ing of what
you
actually
want to
accomplish
will
determine
the
direction
and
ultimately
the success
of your
research.
The general
problem of
this topic
Do you know
anything
about the
publisher of
the source? Is
it published,
sponsored, or
endorsed by a
professional
association,
organization,
or society? Is
the
information
accurate? How
does it
compare with
other
information
on the topic?
Critical
evaluation of
the
information
that you find
is an
essential
component
of the
research
process. The
fact that
something
appears in
print or is on
the web
does not
make it true
or "correct."
It is your
responsibility
as a
researcher to
think
critically
about the
information
and
determine its
quality,
authority,
perspective,
All people
looking for
their research
and how they
do their
research.
To help eliminate
confusion about
the
appropriateness of
different types of
periodicals for your
research, some
basic criteria have
been established to
help you determine
the purpose and/or
level of scholarship
of magazines and
journals. The
nature of your
topic will
determine, to some
extent, the most
suitable type of
publication.
The basic research
strategy presented
here is intended to
provide a framework
for finding
information in any
subject area, for any
information need.
Whether you are
writing a
comprehensive
research paper,
conducting a five
minute speech, or
simply wanting to
know about a favorite
personality, applying
this model will guide
you through the steps
of gathering the
necessary
information. At
whatever stage of the
process, or whatever
source you are looking
at, making informed
decisions to evaluate
the usefulness and
appropriateness of
any information is
critical.
Encyclopedias,
dictionaries, and
handbooks can be very
useful sources for
finding general
information. They
provide basic,
introductory
information on a topic
and offer a broad
perspective,
summarizing major
developments in the
field, identifying key
researchers or other
notable individuals, or
leading you to
important works about
the subject. As you
read through some
introductory essays,
keep in mind how the
various elements of
the topic relate to
each other.
https://www.aca
demia.edu/resou
rce/work/603451
32
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
and balance
so you select
the
information
that best
supports
your
research.
5.
Second
language
communicati
on strategy
message
transmission
and
comprehensi
on of Arab
learners of
English in
Jordarln
Rababa
h,
Ghaleb
Ahmed
Developing
second
language
learners
communica
tive
competenc
e is the
ultimate
goal of
foreign/sec
ond
The task of
three English
majors at
Yarmouk
University in
Jordan they
asked to
perform three
task : picture
storytelling,
object
identification
and role play
Data
elicitation
methods and
data analysis
taxonomies
and their
classification
of CSs into
into different
categories.
Inorder to test
assumption
that even lowlevel English
learners can
transmit
comprehensibl
e messages
despite their
limited
linguistics
resources by
using
These findings lend
further support to
their hypothesis
that even low level
English proficiency
learners can
communicate and
pass
comprehensinvkr
messages to the
interlocutor .The
key words , key
events and speech
As a researcher, you
must recognize that
information itself does
not constitute
knowledge.
Knowledge refers to
an understanding or
awareness gained
through study or
research. In order to
effectively engage in
that research, you
must become
"information literate,"
understanding how to
effectively identify,
locate, evaluate and
communicate
information.
As the results of our
research showed that
even weak learners
were good at
transmitting
comprehensible and
successful messages ,
which is probably a
result of the use of
communication
strategies, university
students and School
learners should ,
By teaching
communication
strategies , we mean
raising the learners
awareness of CSs ,
encouraging them to
take risk and use CSs ,
providing L2 models of
use of certain Case
directly by providing
learners with
linguistics and finally
providing
https://www.aca
demia.edu/resou
rce/work/891206
4
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
language
teaching.
6.
Communicati
on research
about the
internet: a
thematic
metaanalysis
Kim &
weaverT
he
authors
apprecia
te the
support
of the
Roy W.
Howard
The
purpose of
this study is
to provide
an
overview
by
reviewing
major
communicatio
n strategies , a
sample of 30
Arab English
majors at
Yarmouk
University in
Jordan were
asked to
perform .
Subjects of
internet
research What
subjects or
topics were
most
frequently
studied?
this study
categorized
the following
methods
that used
empirical
procedures
in gathering
or analyzing
data as
Unlike many
previous
meta-analysis
studies
analyzing
empirical
findings on a
given topic,
this study is
limited to
acts that were
expected to be
produced by
subjects were
prepared in
advance. They
were examined by
the researcher and
two native
speakers of English
to decide how
many key words ,
key events and
speech acts were
attempted by the
subject and
whether their
transmitted
messages were
successful and
comprehensible or
not .
In brief, the key
findings of this
study include
increasing interest
by communication
researchers in the
internet (as shown
in Table 1)
therefore be aware of
these strategies and
understand their
value. Weak learnt
will like idea as it
makes things easier
for them and help
them to solve their
communication
problem.
opportunities for
practice in strategy
use.
Previous thematic
meta-analyses of
communication
research trends and
directions have
focused on the field
more broadly
(Danielson and
Wilhoit, 1967; Gaunt,
1993; Weaver, 1988,
The internet will
provide many
possibilities for mass
communication
researchers, especially
in the areas of
audience and content
research (Stempel and
Stewart, 2000). During
the last few years
https://www.aca
demia.edu/resou
rce/work/428432
4
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
Chair for
this
research
.
research
trends
relating to
the
internet. In
other
words, we
seek to
draw a
larger
picture of
communica
tion
research
trends on
the
internet. In
doing so,
we focus
on the
topic or
subject of
each study,
the
method(s)
employed,
and the
theoretical
approach
used (if
any).
quantitative
research:
survey,
content
analysis,
experiment,
and
empirical
secondary
data
analysis.
Other
methods
(e.g. analysis
of issues and
problems,
historical or
philosophical
analysis,
legal
analysis,
textual
analysis)
were
categorized
as nonquantitative
research.
patterns of
methods and
theories used
in recent
internetrelated studies
by
communicatio
n scholars.
Given the fact.
1993, 2000; Weaver
and Gray, 1980). In
contrast, this study
looked at
communication
research trends
regarding one specific
new medium.
Through a thematic
meta-analysis of
recent research
publications about the
internet, we identified
topical,
methodological, and
theoretical trends. We
hope the findings of
this study provide not
only an overview of
recent internet
research trends but
also some new
insights for future
research about this
medium.
social scientists,
including many
communication
researchers, have
taken various
approaches to
conceptualizing and
analyzing this new
medium. The potential
of the internet to
change traditional
communication
systems and media has
become an important
research topic in the
communication field.
Thus, the question of
what kind of research
has been done so far
about the internet is
timely and deserves to
be closely examined.
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
7
PUBLIC
RELATIONS
AND
BRANDING
IN HEALTH
COMMUNIC
ATION
PROGRAMS:
A CASE
STUDY OF A
SUCCESSFUL
CAMPAIGN
Kristen
Hope
Long,
Master
of Arts,
2006
The
purpose of
the current
study is to
better
understand
how public
relations
health
campaign
programs
can
successfully
incorporate
branding
strategies
to improve
program
effectivene
ss. In this
case study
of the
Heart Truth
campaign,
the
excellence
theory of
public
relations
and social
marketing
theory
examine how
the excellence
principles
apply to a case
study of the
branding of
the Heart
Truth
campaign—
the National
Heart, Lung,
and Blood
Institute’s
(NHLBI)
campaign for
women and
heart disease.
This thesis will
also
investigate
how the Heart
Truth
exemplifies
the application
of social
marketing
principles in a
health
campaign
program.
Given the
literature and
Two
different
methods
were
implemente
d to
investigate
the research
questions: a
content
analysis of
internal
documents
and
materials of
the
campaign
and a series
of in-depth
interviews
with the
strategic
planners and
producers of
the Heart
Truth. This
chapter
includes a
discussion of
case study
method, as
well as the
All individuals
who were
contacted
expressed
their
willingness to
participate in
interviews. I
followed up
with each
participant to
select a
convenient
location where
the session
would take
place (i.e., the
NHLBI office in
Bethesda,
Maryland or
the Ogilvy PR
office in
Washington,
D.C.). All
interviews
were
conducted in a
private
conference
room or office
where there
was no
they agreed that it
combined aspects
of both traditional
social marketing
campaigns and
public relations
programs. Even
though the
participants did not
categorize the
campaign purely as
a public relations
program, the Heart
Truth still
exemplified
strategic
management
principles
described in the
Excellence theory.
First, the
organizations
combined social
marketing with
public relations and
created an
integrated public
relations function.
Second, the Heart
Truth conducted
extensive
formative research
This case study
provides evidence
that practitioners
should consider
implementing
branding strategies
when marketing
health issues.
Implementing
branding strategies in
public relations
programs can
potentially help
communication
managers achieve the
goals of the
organization which
would, in turn,
contribute to the
value of the public
relations function in
that organization.
However, the results
of this research
suggest that the
brand’s identity and
positioning must be
informed by formative
research and
strategically managed;
practitioners should
take this into account
this research suggests
that excellence in
strategic planning and
management of both
public relations
programs and health
brands demonstrate
many of the same
elements and
principles. If this idea
is shown to be
accurate across
branded health
campaigns, it would
make strategic
planning and
management of health
campaign programs
that incorporate both
public relations and
branding strategies
simpler and more
streamlined for
practitioners. In effect,
this would make the
process of
implementing
branding strategies in
health campaigns—a
rather new
phenomenon in the
area of public health—
https://drum.lib.
umd.edu/bitstrea
m/handle/1903/3
577/umi-umd3417.pdf?sequen
ce=1
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
provided a
framework
for
integrating
concepts
from the
literature
on
branding,
marketing,
and public
health
campaigns
into
current
knowledge
of public
relations
perspective
s.
theory on
excellence in
public
relations
programs,
health
campaign
management,
social
marketing
theory, and
branding
principles and
strategy
specific
procedures
for the
current case
study.
extraneous
noise or
interruptions.
and environmental
scanning to inform
the creation and
implementation of
campaign
messages, design,
and content. Third,
the Heart Truth
built and
maintained
relationships with
publics through a
careful process of
strategic planning
and management.
Fourth, the Heart
Truth followed the
two-way
asymmetrical
model of
communication
when dealing with
external publics,
and the two-way
symmetrical model
when dealing with
internal publics.
Integrated Public
Relations Function
Combination of
social marketing
when creating and
planning campaign
programs that involve
branding.
more accessible for
practitioners, and
more intuitive.
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
8.
COMMUNIC
ATION
STRATEGIES
USED BY THE
LECTURERS
IN TEACHING
SPEAKING
SUBJECT AT
ENGLISH
DEPARTMEN
T OF
MUHAMMA
DIYAH
UNIVERSITY
OF
MAKASSAR
HIKMAH
MUZHA
WWIR
SYARIFU
DDIN(20
15)
Based on
the
research
questions
above, the
objective of
the
research is
formulated
as follows :
1. To find
out the
kinds of
communica
tion
strategies
which are
used by the
lecturers in
communica
ting with
their
students in
teaching
speaking
subject at
English
Departmen
t of
Muhamma
The result of
this study is
expected to
have benefits
both
theoretical
and practical
point of view
for readers
and writer..
Theoretically,
the 6 results of
this study are
expected to be
additional
knowledge for
English
language
lecturers to
master and
know more
about
communicatio
n strategies.
For practical
point of view,
this research
will help
English
language
The
researcher
applied a
descriptive
qualitative
method for
this study,
more
specifically
classroom
discourse
analysis. The
method use
to collect
data consists
of
observation
and
documentati
on. The
researcher
did not use
numeral
statistics, but
the
researcher
give most
attention to
the way the
lecturer
This study
focused on the
third semester
in the
Speaking For
Intermediate
class at English
Department of
Muhammadiy
ah University
of Makassar.
This study
investigated
the
communicatio
n strategies
used by
lecturers in
communicatin
g with their
students in
teaching
speaking
subject at
English
Department of
Muhammadiy
ah University
of Makassar
based on the
and public
relations.
Communication
strategies are
conscious attempts
which are used by
speakers to
transfer what the
speakers intend to
express when they
face language
problem.
Communication
strategies are often
used in dealing
with conversational
problems in second
language learning
due to learners„
limited knowledge
of the second
language. Speakers
from the second
language
sometimes get
stuck during
conversation and it
can cause
misunderstanding.
In real
communication,
speakers do not
The result of the study
shows that there are
three of five
communication
strategies proposed
by Celce-Murcia,
Dornyei and Thurrell.,
(1995) which are
appeared when the
lecturers
communicating with
their students in the
process of teaching
speaking subject at
English Department of
Muhammadiyah
University of
Makassar. There are
Achievement or
Compensatory
Strategies specially
Code-switching or
Language Switching
and Nonverbal
Signals, Stalling or
Time Gaining
Strategies especially
Using Fillers, Gambits,
and Hesitation
Devices, and then the
Based on the
conclusions that have
been put above, the
following implication
and recommendation
for further related
research are suggested
by the researcher.
Those suggestions are
draws as follows: 1.
Communication
strategies are one the
way to solve problems
in communication. The
use of communication
strategies can make
either the lecturers
and students are able
to speak in English
smoothly. The
lecturers expected to
use communication
strategies more often
because of the more
strategies the lecturers
used, it meant the
better conversation or
communication among
lecturer and the
students would appear
https://digilibad
min.unismuh.ac.i
d/upload/10860Full_Text.pdf
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
diyah
University
of
Makassar?
2. To find
out how
the
lecturers
used
communica
tion
strategies
in
communica
ting with
their
students in
teaching
speaking
subject at
English
Departmen
t of
Muhamma
diyah
University
of
Makassar.
lecturers to
apply the best
types of
communicatio
n strategies in
teaching
English as a
foreign
language in
order to be
able to use
English as
maximum and
communicativ
e as possible.
interacted
orally with
her students
and how
they used
communicati
on strategies
in their
conversation
in speaking
subject.
Observations
were made
to find out
the
communicati
on strategies
used by
lecturers to
communicati
ng with their
students in
teaching
speaking
subject. The
researcher
focus more
on lecturer
interaction
with
students
because the
categories of
communicatio
n strategy by
Celce-Murcia,
Dornyei and
Thurrell (1995)
only use their
mastery of
grammar,
vocabulary, and
some useful
expressions, but
they need to learn
to use some tactics
when they meet
difficulties in
transferring 39
meaning and
expressing feeling.
They react and
communicate not
only through
words, but also
through facial
expressions,
gestures, and
nonverbal sounds
(such as "mmm",
"hm", "ee", "oh",
etc.).
last strategies used by
the lecturers is
Interactional
Strategies specially
Meaning Negotation.
The strategy which
was not found in the
transcription is
Avoidance Strategies
and Self-monitoring
Strategies. The
lecturers use of L1 so
that students more
easily understand
what is conveyed by
the lecturers when
students experience
difficulties in L2, the
lecturers applied
nonverbal signals
means during the
teaching and learning
process in order to
help the students
could catch the
intended message
from the lecturers by
using hand, head and
facial expression the
lecturers tried to send
the message for their
students. The
in the classroom. 60 2.
For the students, they
are expected to be
active to learn
communication
strategies either from
their lecturer or their
teacher as well as
English native speakers
or English movies in
order to be more
fluent in speaking
English. 3. for other
researchers, it is
expected to conduct
the study about
communication
strategies used by
some lecturers both
verbal and nonverbal
communication. It is
also recommended
that further study will
compare the strategies
used by the lecturers
with another lecturer.
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
success of a
class
depends on
the way
lecturers
teaches.
9.
Communicati
on Strategies
Used by PreService
English
Teachers of
Different
Proficiency
Levels
Angela
Yicely
Castro
Garcés ,
Silvio
Fabián
López
Olivera
The
developme
nt of
language
skills in
learners
and the
decision of
what
English
teachers
This study
sought to
answer two
questions: (1)
What are the
communicatio
n strategies
used by preservice English
teachers with
different
This research
study has a
qualitative
approach
and intends
to analyze in
detail each
participant’s
use of
communicati
on strategies
English
teachers with
A2 and B2
levels of
language
proficiency
and, also, at
examining
how these
communicatio
n strategies
This paper reports
on the findings of a
research study
carried out in the
Bachelor of Arts in
English
program of study
at a Colombian
university. It aims
at identifying the
communication
lecturers use stalling
or time gaining
strategy as
„communication
maintenance
strategy‟, his
strategies were not
related to the
lecturer's
competence, however
it done because the
lecturers need time to
think in the
conversation. Then
the lecturers used
meaning negotiation
for asked the question
to the students in
purpose to check their
comprehension or to
confirm something
This study revealed
the CS used by preservice English
teachers with
different
proficiency levels and
shed some light on
how these CS
facilitate or hinder the
development of
communicative skills,
In language teaching,
as well as in the
broader educational
community, a strong
distinction has often
been made between
academic research and
classroom practice
(Burns, 1999).
Academic research
conventions have
https://www.aca
demia.edu/resou
rce/work/500806
26
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
should
concentrat
e on in
lesson
planning
and
classroom
instruction
comprise a
recurrent
discussion
in our field.
Therefore,
the
communica
tive goal of
language
teaching
keeps its
relevance
as more
students
are
interested
in and
required to
use the
language as
a
communica
tive tool. In
fact, during
proficiency
levels? and (2)
How do the
communicatio
n strategies
used by preservice English
teachers
facilitate or
hinder the
development
of
communicativ
e skills?
facilitate or
hinder the
development
of
communicativ
e skills
strategies used by
four pre-service
English teachers
with A2 and B2
levels of language
proficiency and,
also, at examining
how these
communication
strategies facilitate
or hinder the
development of
communicative
skills. Data
collection
instruments
included audio
recordings of three
tasks: (1) openended
questionnaire, (2)
sentence
translation, and (3)
picture description.
The participants’
speech was
transcribed and
categorized
allowing us to
identify and
examine the role
played by
to wit: (1) The
subjects studied used
both avoidance and
compensatory CS; (2)
the CS used varied
depending on the
task, the moment of
interaction, the
communicative goal,
and the proficiency
level; (3) B2 use of CS
helped the flow of
conversation allowing
learners to achieve
their communicative
goals, while A2 use of
CS frequently
hindered
communication
because of the CS
choice—avoidance
and time gaining
strategies, including
long pauses—(4)
Stalling or time
gaining was the most
used type ofCS with
slight differences in
use depending on the
proficiency level—that
is, B2 used it as
strategic gap fillers
created a separation
between theory,
research,and practice
(Hopkins, 2008).
Different authors
support the idea that
many teachers regard
research with
suspicion, at best; and
with contempt, at
worst, as the province
of academic
researchers who know
little—and understand
less—about the dayto-day business of life
in the language
classroom (Beasley &
Riordan, 1981;
McDonough &
McDonough, 1990
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
the last
four
decades,
there has
been a
significant
amount
ofresearch
to find
strategies
that can
help
learners
communica
te more
effectively
in a foreign
language.
10.
SchoolFamilyCommunity
Partnership
Strategies for
Promoting
College
Readiness
and Access
Lynette
Henry,
Dana
Griffin,
Dr. Julia
Bryan
Providing
students
with
mentoring
to support
their
college
aspirations
and
knowledge
(e.g.,
college
students as
communication
strategies which
varied depending
on the choice the
participants made
of using either
avoidance or
compensatory
strategies.
The
involvement
of racially and
ethnically
diverse
parents may
be particularly
challenging
due to anxiety
and mistrust,
often resulting
from previous
negative
In order to
determine
the collegereadiness
needs and
strength of
students and
parents in
the
community,
counselors
can conduct
needs and
they must
target the
students who
need help the
most. In high
schools,
counselors can
use data to
examine
college
application
and
enrollment
findings from a
study that explored
8,000 rural high
school students’
career- and
college-related
activities revealed
that students do go
to their parents for
information about
colleges and
careers (Griffin,
Hutchins and
while its use in A2
seemed to reveal a
lack of linguistic
resources. Given the
results presented
above, learners
should be encouraged
to replace avoidance
strategies with
compensatory
strategies such as
circumlocution,
approximation, and
time gaining
strategies, and, as
they gain more
linguistic resources,
learners should avoid
the
School-familycommunity
partnerships foster
college readiness and
can enhance the
collegegoing culture in
schools. Success is
reached when
students are being
academically prepared
for college, there is an
increase in students’
college aspirations,
Mentors can be
important role models
for students in the
college process, often
providing critical
information about the
college-preparation
and application
process that students
may not be able to
obtain from family or
community members
(Center for Higher
https://www.aca
demia.edu/resou
rce/work/121904
69
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
mentors,
teacher-­­
student
mentoring)
. Providing
students
with
college
going
experience
s to build
their
aspirations
(e.g.,
college
visits,
summer
college
programs)
experiences or
interactions
with teachers
and other
school staff,
unfamiliarity
with school
norms and
culture, and
poor English
proficiency.
While it may
be easier to
work with
parents who
are deemed
“more
involved” in
their
children’s
education,
schools must
continue to
provide
outreach to
parents with
whom they
would not
normally
work.
strengths
assessment
surveys and
interview
students,
teachers,
parents/fami
lies, and
community
members.
data by
gender, race
and income
status.
Disaggregating
the data will
allow them to
determine
which
students are
going to
college and
which ones
are not.
Meece page
number); (2) while
parents may have
high expectations
for their children,
teachers may not
hold the same high
expectations
(Campbell-Whatley
and Comer page
number;
Ehrenberg,
Goldhaber and
Brewer page
number; Hughes,
Gleason and Zhang
page number);
and(3) providing
information to
parents can allow
them to work
collaboratively with
school staff to
make decisions
that best meet the
needs of their
children..
and an increase in
students’ and families’
college knowledge
about the collegeplanning and
financial-aid process.
It is vital that school
counselors and
college counselors
work together to
promote college
readiness and college
access. Further, school
and college
counselors must
collaborate with
students’ families,
colleges and
universities,
community members,
and community
organizations in order
to make
collegereadiness
programs effective.
This chapter outlines
some concrete
strategies that can be
taken in order to
enhance the college
going culture in
schools and delineates
Education Policy
Analysis page number;
Swail and Perna page
numbe
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
Name/s: __________________________________________________________________
how to implement a
partnership process
model of college
readiness that can be
useful for school
counselors as they
seek to develop a
comprehensive school
counseling program
built on a foundation
of schoolfamilycommunity
partnerships
Course & Section: ______________________
Professor: Mr. Eurice C. Sison
*Note: Research articles should have been published within 5 years and focused on your education major/ specialized subject/s also download from reliable sources 10 peer-reviewed
research articles.
*Deadline: December 03, 2021 – 11:59 P.M
*Forward in my Gmail Account: esison@chcc.edu.ph
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph
CONCEPCION HOLY CROSS COLLEGE, INC.
MINANE CONCEPCION, TARLAC
REPETORY GRID
PURPOSIVE COMMUNICATION
Name/s: Angelo Martinez & Rica Santos __________________________ Course & Section: BSED major in English 1-C______________________
Professor: Mr. Eurice C. Sison
1. Examine the repertory grids of all the members of the group. Which areas of the topic are most explored? Which are least explored?
Explain: the topics for me that got the most explored is the number 1,7,8 the details and knowledge are very well deteailed, concise and informative while the topics that got least
explored is 4 and 5 there is a lacking of findings and results reason why I list them in my least explored.
2. Based on the least explored areas of the topic, identify a gap that you want to research on then write a research objective and research problem/s.
Base on my research the least explored topic is 4(A Library Research Strategy for Communication) And 5(Second language communication strategy message transmission and comprehension of
Arab learners of English in JordaIn) In number 4 the gap of this research is lack of studies or insufficient studies , no study on this subject have been conducted in particular people who don't how
to deal a research they are lack of findings , and they lack of understanding or lack of knowledge . While in number 5 the gap of the research is problems with previous studies "perhaps most
researchers have used a particular way of analyzing but they ignored other ways in which that day could be analyze potentially and could have been given a different ways.
3.Write 5 research title based on your answers in number 2.
1.
2.
3.
4.
5.
The Application of Second Language Communication Tactics in English Communication
Library Marketing And Marketing Strategy: A Growth Strategies for Relevant And Noteworthy Outcomes
Library Communication And Second Language Strategy : A Communication Strategy for Message Transmission And Comprehension
Investigation of Relationship between Communication in Academic Environment and Quality of Work Life among Academic Staff
Development of Skills of Intercultural Communication in the Process of Studying at Higher Educational Institutions
Mr. Eurice C. Sison
College Instructor III
esison@chcc.edu.ph