Integrated Marketing Communications Plan Template
Audience
Messaging
Communication
Objectives
Channels
Communication
Type
Frequency
Timeframe
Defining
Success
Integrated Marketing Communications Definitions
Audience
Message
Communication
Objectives
•
Include factors that define your
target audience, such as demographics,
firmographics and psychographics.
•
Determine the message that you
want to share with your target audience.
Consider your unique value proposition.
•
What is the reason of the
communication? Consider building your
brand preference, driving buyer
decisions, etc.